SMO & CO
(https://www.smoa.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is primarily anchored to the founder, Silver Odwar, whose professional qualifications (FCCA, CTA) are clearly stated. The primary authority gap is technical; the ‘LocalBusiness’ schema is present but lacks ‘sameAs’ links to professional regulatory profiles or social proof. Additionally, the ‘0 Years Experience’ counter on the professional profile page undermines the textual claim of being an ‘established’ firm.
The site makes bold claims about ‘maximising your wealth’ and ‘identifying profitable revenue streams’ but provides no specific case studies or data showing the scale of tax savings achieved for previous clients. While testimonials are present, they focus on ‘friendly service’ and ‘patience’ rather than quantifiable financial performance. This creates a disconnect between the ‘Strategic FD’ positioning and the demonstrated reactive compliance work.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/",
"url": "https://www.smoa.co.uk/",
"name": "Accountant Bromley Kent SMO & CO",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/changing_accountant-pdx3jierc2ku0j122mwxxkicd8u3p14g4n5s3x2c6o.jpg",
"datePublished": "2018-10-23T10:56:20+00:00",
"dateModified": "2025-12-05T18:08:17+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley. Hertfordhire, offering comprehensive services to small and medium sized businesses and individuals.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/changing_accountant-pdx3jierc2ku0j122mwxxkicd8u3p14g4n5s3x2c6o.jpg",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/changing_accountant-pdx3jierc2ku0j122mwxxkicd8u3p14g4n5s3x2c6o.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/consultation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/consultation/",
"url": "https://www.smoa.co.uk/company/consultation/",
"name": "Accountant Bromley Free Consultation Meeting",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/consultation/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/consultation/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/consultation.jpg",
"datePublished": "2021-03-15T09:32:52+00:00",
"dateModified": "2024-09-30T16:54:08+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley, covering Kent and beyond.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/consultation/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/company/consultation/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/consultation/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/consultation.jpg",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/consultation.jpg",
"width": 535,
"height": 537,
"caption": "Accountant Consultation"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/consultation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Consultation"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/quote/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/quote/",
"url": "https://www.smoa.co.uk/company/quote/",
"name": "Accountant Bromley Free Quote Friendly Flexible",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/quote/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/quote/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/sme2.jpg",
"datePublished": "2021-03-15T09:33:23+00:00",
"dateModified": "2024-09-30T16:53:42+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley. covering Kent and beyond.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/quote/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/company/quote/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/quote/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/sme2.jpg",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/sme2.jpg",
"width": 592,
"height": 466,
"caption": "Accountant Quotation Estimate"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/quote/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Quote"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/about-us/",
"url": "https://www.smoa.co.uk/company/about-us/",
"name": "Accountant Kent SMO & CO Friendly First Class Service",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/about-us/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.smoa-co-uk.stackstaging.com/wp-content/uploads/signature3.fw_.png",
"datePublished": "2021-01-19T12:37:40+00:00",
"dateModified": "2024-09-10T08:16:41+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley, Kent, offering a first class services to small and medium sized businesses and individuals.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/company/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/about-us/#primaryimage",
"url": "https://www.smoa-co-uk.stackstaging.com/wp-content/uploads/signature3.fw_.png",
"contentUrl": "https://www.smoa-co-uk.stackstaging.com/wp-content/uploads/signature3.fw_.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/silver-odwar/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/silver-odwar/",
"url": "https://www.smoa.co.uk/company/silver-odwar/",
"name": "Silver Odwar Accountant Bromley Friendly Service",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/silver-odwar/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/silver-odwar/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/silver_odwar-qtss8ejnqt8c12lv3k65wmky7w53rg0y5h4vose1r8.jpg",
"datePublished": "2021-03-15T09:44:08+00:00",
"dateModified": "2024-09-30T16:52:29+00:00",
"description": "Silver Odwar is the founder and Senior Partner of StrathMere Accountants, based out of Bromley. Hertfordhire, offering a first class services to small and medium sized businesses and individuals.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/silver-odwar/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/company/silver-odwar/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/silver-odwar/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/silver_odwar-qtss8ejnqt8c12lv3k65wmky7w53rg0y5h4vose1r8.jpg",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/silver_odwar-qtss8ejnqt8c12lv3k65wmky7w53rg0y5h4vose1r8.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/silver-odwar/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Silver Odwar"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/testimonials/",
"url": "https://www.smoa.co.uk/company/testimonials/",
"name": "Accountant Testimonials Bromley Kent Friendly Flexible",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/testimonials/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/testimonials/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/testi_default_pic-qtv00xbrzexu5lwvovsy474a9hq1mkp0gw6kmjh5a8.gif",
"datePublished": "2021-03-15T09:31:30+00:00",
"dateModified": "2024-09-30T16:54:51+00:00",
"description": "Check out some of our client testimonials to learn how we are one of Bromley's and Kent's friendliest Accountants, offering a first class services to small and medium sized businesses and individuals.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/testimonials/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/company/testimonials/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/testimonials/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/testi_default_pic-qtv00xbrzexu5lwvovsy474a9hq1mkp0gw6kmjh5a8.gif",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/testi_default_pic-qtv00xbrzexu5lwvovsy474a9hq1mkp0gw6kmjh5a8.gif"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
474Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 107 | 1 |
| /company/consultation/ | 102 | 1 |
| /company/quote/ | 102 | 1 |
| /company/about-us/ | 104 | 1 |
| /company/silver-odwar/ | 10 | 1 |
| /company/testimonials/ | 49 | 1 |
Explore the other reputation pillars for SMO & CO
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from SMO & CO, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SMO & CO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.smoa.co.uk to view the most current version of its content and see directly what this company is about and what it offers.