SMO & CO
(https://www.smoa.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site exhibits high levels of trust theatre through unverified review counts. The homepage and sub-pages claim between 10 and 107 reviews, but the ‘proof_links_count’ remains at 1 across all audited pages, indicating a lack of clickable paths to external verification platforms. While the testimonials provide specific business names like ‘Ecoserve Cleaning Ltd’ and ‘Rogols Solicitors,’ the lack of third-party verification for a 100+ review claim is a classic trust theatre pattern.
The proof density is relatively high compared to industry averages due to the inclusion of named business entities in testimonials (e.g., Psyko Jackson LLP, Three Little Birds Events Ltd). Out of 15,000 characters on the homepage, there are approximately 12 specific instances of verifiable evidence (named clients, software tools, professional letters). This ratio is significantly damaged by the broken ‘0’ counters which serve as anti-proof.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
474Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 107 | 1 |
| /company/consultation/ | 102 | 1 |
| /company/quote/ | 102 | 1 |
| /company/about-us/ | 104 | 1 |
| /company/silver-odwar/ | 10 | 1 |
| /company/testimonials/ | 49 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/",
"url": "https://www.smoa.co.uk/",
"name": "Accountant Bromley Kent SMO & CO",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/changing_accountant-pdx3jierc2ku0j122mwxxkicd8u3p14g4n5s3x2c6o.jpg",
"datePublished": "2018-10-23T10:56:20+00:00",
"dateModified": "2025-12-05T18:08:17+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley. Hertfordhire, offering comprehensive services to small and medium sized businesses and individuals.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/changing_accountant-pdx3jierc2ku0j122mwxxkicd8u3p14g4n5s3x2c6o.jpg",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/changing_accountant-pdx3jierc2ku0j122mwxxkicd8u3p14g4n5s3x2c6o.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/consultation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/consultation/",
"url": "https://www.smoa.co.uk/company/consultation/",
"name": "Accountant Bromley Free Consultation Meeting",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/consultation.jpg",
"datePublished": "2021-03-15T09:32:52+00:00",
"dateModified": "2024-09-30T16:54:08+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley, covering Kent and beyond.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/consultation/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
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"target": [
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]
}
]
},
{
"@type": "ImageObject",
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"@id": "https://www.smoa.co.uk/company/consultation/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/consultation.jpg",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/consultation.jpg",
"width": 535,
"height": 537,
"caption": "Accountant Consultation"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/consultation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Consultation"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/quote/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/quote/",
"url": "https://www.smoa.co.uk/company/quote/",
"name": "Accountant Bromley Free Quote Friendly Flexible",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/quote/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/quote/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/sme2.jpg",
"datePublished": "2021-03-15T09:33:23+00:00",
"dateModified": "2024-09-30T16:53:42+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley. covering Kent and beyond.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/quote/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/quote/#primaryimage",
"url": "https://www.smoa.co.uk/wp-content/uploads/sme2.jpg",
"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/sme2.jpg",
"width": 592,
"height": 466,
"caption": "Accountant Quotation Estimate"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/quote/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Quote"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/about-us/",
"url": "https://www.smoa.co.uk/company/about-us/",
"name": "Accountant Kent SMO & CO Friendly First Class Service",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/about-us/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.smoa-co-uk.stackstaging.com/wp-content/uploads/signature3.fw_.png",
"datePublished": "2021-01-19T12:37:40+00:00",
"dateModified": "2024-09-10T08:16:41+00:00",
"description": "SMO & CO are a friendly and established Accountant firm, based out of Bromley, Kent, offering a first class services to small and medium sized businesses and individuals.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/about-us/#primaryimage",
"url": "https://www.smoa-co-uk.stackstaging.com/wp-content/uploads/signature3.fw_.png",
"contentUrl": "https://www.smoa-co-uk.stackstaging.com/wp-content/uploads/signature3.fw_.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/about-us/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/silver-odwar/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/silver-odwar/",
"url": "https://www.smoa.co.uk/company/silver-odwar/",
"name": "Silver Odwar Accountant Bromley Friendly Service",
"isPartOf": {
"@id": "https://www.smoa.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.smoa.co.uk/company/silver-odwar/#primaryimage"
},
"image": {
"@id": "https://www.smoa.co.uk/company/silver-odwar/#primaryimage"
},
"thumbnailUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/silver_odwar-qtss8ejnqt8c12lv3k65wmky7w53rg0y5h4vose1r8.jpg",
"datePublished": "2021-03-15T09:44:08+00:00",
"dateModified": "2024-09-30T16:52:29+00:00",
"description": "Silver Odwar is the founder and Senior Partner of StrathMere Accountants, based out of Bromley. Hertfordhire, offering a first class services to small and medium sized businesses and individuals.",
"breadcrumb": {
"@id": "https://www.smoa.co.uk/company/silver-odwar/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smoa.co.uk/company/silver-odwar/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.smoa.co.uk/company/silver-odwar/#primaryimage",
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"contentUrl": "https://www.smoa.co.uk/wp-content/uploads/elementor/thumbs/silver_odwar-qtss8ejnqt8c12lv3k65wmky7w53rg0y5h4vose1r8.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/silver-odwar/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Silver Odwar"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/company/testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smoa.co.uk/company/testimonials/",
"url": "https://www.smoa.co.uk/company/testimonials/",
"name": "Accountant Testimonials Bromley Kent Friendly Flexible",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
"image": {
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},
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"datePublished": "2021-03-15T09:31:30+00:00",
"dateModified": "2024-09-30T16:54:51+00:00",
"description": "Check out some of our client testimonials to learn how we are one of Bromley's and Kent's friendliest Accountants, offering a first class services to small and medium sized businesses and individuals.",
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},
"inLanguage": "en-GB",
"potentialAction": [
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"target": [
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]
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},
{
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},
{
"@type": "BreadcrumbList",
"@id": "https://www.smoa.co.uk/company/testimonials/#breadcrumb",
"itemListElement": [
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"position": 1,
"name": "Home",
"item": "https://www.smoa.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Company",
"item": "https://www.smoa.co.uk/company/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smoa.co.uk/#website",
"url": "https://www.smoa.co.uk/",
"name": "SMO & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smoa.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
Explore the other reputation pillars for SMO & CO
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from SMO & CO, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SMO & CO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.smoa.co.uk to view the most current version of its content and see directly what this company is about and what it offers.