Yara International
(https://www.yara.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is exceptionally high with no significant gaps. The Investor Relations page names specific team members (e.g., Maria Gabrielsen, Fredrik Hoseth) and provides direct contact numbers and emails, which is a primary authority signal. The technical implementation is professional, using Organization and FAQPage schema, further solidifying its digital footprint.
The disconnect is minimal because most performance claims are tied to audited financial years or specific environmental targets (e.g., 90-100% GHG reduction by 2050). The site demonstrates its performance through a high volume of dated corporate releases rather than just marketing assertions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"logo": {
"@type": "ImageObject",
"contentUrl": "https://www.yara.com/globalassets/yara-logo/yara-logo-shield-only-1.svg"
}
}
/careers/ — no schema detected (entity gap)
/crop-nutrition/ — no schema detected (entity gap)
/investor-relations/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How can I buy Yara shares?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>The Yara share is traded on the Oslo Stock Exchange under the ticker symbol YAR. Unfortunately, we do not have a direct share purchase plan. To buy shares in our company, we recommend you to contact any brokerage firm.</p>"
}
},
{
"@type": "Question",
"name": "What is the par value of the Yara share?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>The par value (\"pålydende\") of the Yara share is NOK 1.70.</p>"
}
}
]
}
/yara-clean-ammonia/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Corporate releases",
"acceptedAnswer": {
"@type": "Answer",
"text": "<ul>\n<li><a href=\"https://www.yara.com/corporate-releases/steel-cut-for-yara-eyde--worlds-first-ammonia-powered-container-ship/\">Steel cut for Yara Eyde – world’s first ammonia-powered container ship | Yara International</a> (September 5, 2025)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-clean-ammonia-boosts-competitiveness-with-dual-fuel-vessels/\">Yara Clean Ammonia boosts competitiveness with dual-fuel vessels | Yara International</a> (September 1, 2025)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-clean-ammonia-supports-groundbreaking-ammonia-bunkering-pilot-in-pilbara/\">Yara Clean Ammonia supports groundbreaking ammonia bunkering pilot in Pilbara | Yara International</a> (June 13, 2025)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-drives-hydrogen-economy-with-new-ammonia-import-terminal/\">Yara drives hydrogen economy with new ammonia import terminal</a> (October 2, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/the-worlds-first-ship-to-ship-ammonia-transfer-at-anchorage-a-major-milestone-to-decarbonize-shipping-fuel/\">The world’s first ship-to-ship ammonia transfer at anchorage: “A major milestone to decarbonize shipping fuel”</a> (September 16, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-clean-ammonia-scatec-echem-and-mopco-sign-heads-of-terms-for-renewable-ammonia-offtake-agreement-in-egypt/\">Yara Clean Ammonia, Scatec, ECHEM and MOPCO sign Heads of Terms for renewable ammonia offtake agreement in Egypt</a> (July 1, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-opens-renewable-hydrogen-plant-a-major-milestone/\">Yara opens renewable hydrogen plant: \"A major milestone\"</a> (June 10, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-clean-ammonia-and-am-green-earlier-greenko-zeroc-sign-term-sheet-for-sale-of-renewable-ammonia-from-india-to-yara-clean-ammonias-global-market2/\">Yara Clean Ammonia and AM Green (earlier Greenko ZeroC) sign term sheet for sale of renewable ammonia from India to Yara Clean Ammonia’s global market</a> (May 13, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/hans-olav-raen-appointed-ceo-of-yara-clean-ammonia2/\">Hans Olav Raen appointed CEO of Yara Clean Ammonia</a> (April 2, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-clean-ammonia-and-azane-granted-safety-permit-to-build-worlds-first-low-emission-ammonia-bunkering-terminal2/\">Yara Clean Ammonia and Azane granted safety permit to build world's first low emission ammonia bunkering terminal</a> (March 25, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-and-acme-signed-a-binding-agreement-for-supply-of-green-ammonia2/\">Yara and ACME signed a binding agreement for supply of green ammonia </a>(March 1, 2024)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/the-worlds-first-clean-ammonia-powered-container-ship/\">The world's first clean ammonia-powered container ship</a> (November 30, 2023)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-invests-in-ccs-in-sluiskil-and-signs-binding-co2-transport-and-storage-agreement-with-northern-lights--the-worlds-first-cross-border-ccs-agreement-in-operation2/\">Yara invests in CCS in Sluiskil and signs binding CO2 transport and storage agreement with Northern Lights – the world’s first cross-border CCS-agreement in operation</a> (November 20, 2023)</li>\n<li><a title=\"basf\" href=\"https://www.yara.com/corporate-releases/basf-and-yara-to-evaluate-low-carbon-blue-ammonia-project-at-u.s.-gulf-coast\">BASF and Yara to evaluate low-carbon blue ammonia project at U.S. Gulf Coast</a> (June 29, 2023)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-clean-ammonia-and-bunker-holding-sign-an-mou-to-develop-the-market-for-ammonia-as-a-shipping-fuel/\">Yara Clean Ammonia and Bunker Holding sign an MOU to develop the market for ammonia as a shipping fuel</a> (June 23, 2023)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-clean-ammonia-and-cepsa-seal-an-alliance-to-connect-southern-and-northern-europe-with-clean-hydrogen/\">Yara Clean Ammonia and Cepsa seal an alliance to connect southern and northern Europe with clean hydrogen</a> (June 14, 2023)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-and-enbridge-to-develop-and-construct-a-low-carbon-blue-ammonia-project-at-enbridge-ingleside-energy-center/\">Yara and Enbridge to develop and construct a low-carbon blue ammonia project at Enbridge Ingleside Energy Center</a> (March 31, 2023)</li>\n<li><a title=\"Press release - Internal transfer to prepare for the potential IPO of Yara Clean Ammonia\" href=\"https://www.yara.com/corporate-releases/internal-transfer-to-prepare-for-the-potential-ipo-of-yara-clean-ammonia/\">Internal transfer to prepare for the potential IPO of Yara Clean Ammonia</a> (June 2, 2022)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-evaluates-potential-stock-listing-of-minority-share-in-yara-clean-ammonia/\">Yara evaluates potential stock listing of minority share in Yara Clean Ammonia</a> (May 4, 2022)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-begins-electrifying-the-factory-at-heroya/\">Yara begins electrifying the factory at Herøya</a> (December 17, 2021)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-jera-and-idemitsu-kosan-explore-clean-ammonia-bunkering-and-distribution-collaboration-in-japan/\">Yara, JERA and Idemitsu Kosan explore clean ammonia bunkering and distribution collaboration in Japan</a> (October 5, 2021)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-and-kyushu-electric-power-explore-clean-ammonia-collaboration-in-japan/\">Yara and Kyushu Electric Power explore Clean Ammonia collaboration in Japan</a> (September 27, 2021)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/green-ammonia-from-hegra-to-secure-norwegian-competitiveness/\">Green ammonia from HEGRA to secure Norwegian competitiveness</a> (August 16, 2021)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/trafigura-and-yara-sign-memorandum-of-understanding-to-explore-opportunities-for-joint-business-in-clean-ammonia/\">Trafigura and Yara sign Memorandum of Understanding to explore opportunities for joint business in clean ammonia</a> (June 7, 2021)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/yara-and-jera-plan-to-collaborate-on-clean-ammonia-to-decarbonize-power-production-in-japan/\">Yara and JERA plan to collaborate on clean ammonia to decarbonize power production in Japan</a> (May 11, 2021)</li>\n<li><a href=\"https://www.yara.com/corporate-releases/orsted-and-yara-seek-to-develop-groundbreaking-green-ammonia-project-in-the-netherlands/\">Ørsted and Yara seek to develop groundbreaking green ammonia project in the Netherlands</a> (October 5, 2020)</li>\n</ul>"
}
},
{
"@type": "Question",
"name": "News",
"acceptedAnswer": {
"@type": "Answer",
"text": "<ul>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2025/unlocking-the-safe-use-of-ammonia-as-marine-fuel/\">Unlocking the safe use of ammonia as marine fuel</a> (May 9, 2025)</li>\n<li><span class=\"ui-provider ee bqv bnn bxi bxj bxk bxl bxm bxn bxo bxp bxq bxr bxs bxt bxu bxv bxw bxx bxy bxz bya byb byc byd bye byf byg byh byi byj byk byl bym byn\" dir=\"ltr\"><a href=\"https://www.yara.com/news-and-media/news/archive/2023/study-reveals-pilbara-potential-for-ammonia-as-a-clean-shipping-fuel/\">Study reveals Pilbara potential for ammonia as a clean shipping fuel</a></span><span class=\"ui-provider ee bqv bnn bxi bxj bxk bxl bxm bxn bxo bxp bxq bxr bxs bxt bxu bxv bxw bxx bxy bxz bya byb byc byd bye byf byg byh byi byj byk byl bym byn\" dir=\"ltr\"> (November 7, 2023)</span></li>\n<li><span class=\"ui-provider ee bqv bnn bxi bxj bxk bxl bxm bxn bxo bxp bxq bxr bxs bxt bxu bxv bxw bxx bxy bxz bya byb byc byd bye byf byg byh byi byj byk byl bym byn\" dir=\"ltr\"><a href=\"https://www.yara.com/news-and-media/news/archive/2023/verdens-forste-ammoniakkdrevne-containerskip/\">Verdens første ammoniakkdrevne containerskip</a></span><span class=\"ui-provider ee bqv bnn bxi bxj bxk bxl bxm bxn bxo bxp bxq bxr bxs bxt bxu bxv bxw bxx bxy bxz bya byb byc byd bye byf byg byh byi byj byk byl bym byn\" dir=\"ltr\"> (November 2, 2023)</span></li>\n<li><span class=\"ui-provider ee bqv bnn bxi bxj bxk bxl bxm bxn bxo bxp bxq bxr bxs bxt bxu bxv bxw bxx bxy bxz bya byb byc byd bye byf byg byh byi byj byk byl bym byn\" dir=\"ltr\"><a class=\"fui-Link ___10kug0w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https://www.yara.com/news-and-media/news/archive/2023/hoegh-autoliners-and-yara-clean-ammonia-partner-to-cut-maritime-emissions/\" href=\"https://www.yara.com/news-and-media/news/archive/2023/hoegh-autoliners-and-yara-clean-ammonia-partner-to-cut-maritime-emissions/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Höegh Autoliners and Yara Clean Ammonia partner to cut maritime emissions | Yara International\">Höegh Autoliners and Yara Clean Ammonia partner to cut maritime emissions </a>(November 2, 2023)</span></li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2023/enova-grants-to-yara-clean-ammonia-projects-bringing-us-closer-to-emission-free-shipping/\">Enova grants to Yara Clean Ammonia projects – bringing us closer to emission-free shipping</a> (September 26, 2023)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2023/pilbara-land-allocation-fuels-clean-ambitions/\">Pilbara land allocation fuels clean ambitions</a> (May 24, 2023)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2023/yara-and-vng-with-commitment-for-cooperation-in-ammonia/\">Yara and VNG with commitment for cooperation in ammonia</a> (April 24, 2023)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2023/yara-clean-ammonia-and-jera-announce-a-mou-for-joint-project-development-and-sales-purchase-of-clean-ammonia/\">Yara Clean Ammonia and JERA announce a MOU for joint project development and sales & purchase of clean ammonia</a> (January 17, 2023)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2023/yara-is-speeding-up-the-hydrogen-economy-in-germany/\">Yara is speeding up the hydrogen economy in Germany</a> (January 5, 2023)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/news-2022/lloyds-register-to-investigate-pilbara-potential-for-ammonia-as-a-clean-shipping-fuel/\">Lloyd’s Register to investigate Pilbara potential for ammonia as a clean shipping fuel</a> (October 17, 2022)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/news-2022/yara-at-the-forefront-of-clean-ammonia-in-australia/\">Yara at the forefront of clean ammonia in Australia</a> (September 15, 2022)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/news-2022/major-milestone-for-decarbonising-europe/\">Major milestone for decarbonizing Europe</a> (August 29, 2022)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/news-2022/yara-clean-ammonia-and-pilbara-ports-authority-team-up-to-assess-ammonia-as-a-shipping-fuel/\">Yara Clean Ammonia and Pilbara Ports Authority team up to assess ammonia as a shipping fuel</a> (July 28, 2022)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/news-2022/yara-and-japan-bank-for-international-cooperation-explore-strategic-collaboration-in-japan/\">Yara and Japan Bank for International Cooperation explore strategic collaboration in Japan</a> (June 15, 2022)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/news-2022/yara-international-and-azane-fuel-solutions-to-launch-worlds-first-carbon-free-bunkering-network-delivering-green-ammonia-fuel-to-the-shipping-industry/\">Yara International and Azane Fuel Solutions to launch world's first carbon-free bunkering network, delivering green ammonia fuel to the shipping industry | Yara International</a> (April 1, 2022)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/news-2022/yara-fortsetter-arbeidet-med-a-kutte-norges-storste-punktutslipp/\">Yara fortsetter arbeidet med å kutte Norges største punktutslipp | Yara International</a> (March 28, 2022)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2021/ammonia-bunkering-technology-company-azane-fuel-solutions-and-project-partners-receives-public-funding-for-worlds-first-green-ammonia-bunkering-terminal/\">Ammonia bunkering technology company Azane Fuel Solutions and project partners receives public funding for World’s first green ammonia bunkering terminal</a> (September 2, 2021)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2021/nordic-consortium-reveals-promising-outlook-for-a-green-ammonia-powered-vessel/\">Nordic consortium reveals promising outlook for a green ammonia-powered vessel</a> (June 2, 2021)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2021/renewable-hydrogen-and-ammonia-production-yara-and-engie-welcome-arena-grant/\">Renewable hydrogen and ammonia production - YARA and ENGIE welcome a A$42.5 million ARENA grant</a> (May 5, 2021)</li>\n<li><a href=\"https://www.yara.com/news-and-media/news/archive/2020/arena-announces-funding-for-yara-pilbara-and-engies-feasibility-study-on-a-renewable-hydrogen-to-ammonia-solution-in-fertiliser-production/\">ARENA announces funding for Yara Pilbara and ENGIE’s feasibility study on a renewable hydrogen to ammonia solution in fertiliser production</a> (February 21, 2020)</li>\n</ul>"
}
}
]
}
/where-we-operate/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
7Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /careers/ | 4 | 1 |
| /crop-nutrition/ | 0 | 1 |
| /investor-relations/ | 1 | 1 |
| /yara-clean-ammonia/ | 2 | 1 |
| /where-we-operate/ | 0 | 1 |
Explore the other reputation pillars for Yara International
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yara International, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yara International: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.yara.com to view the most current version of its content and see directly what this company is about and what it offers.