Yara International
(https://www.yara.com) 📸 Data Snapshot: May 16, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
23
Impact Weight: 30 / 100
77% Reputation
The site maintains high substance-to-fluff ratios across its core pages. While the H1 on the homepage is a generic claim of being a ‘global leader,’ the body text and sub-pages contain granular data including 15.7 billion USD revenue, 15,700 employees, and specific facility locations like Dulmen, Germany. The Clean Ammonia page is particularly dense with dated corporate releases and specific project names such as Yara Eyde and the Northern Lights agreement.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (https://www.yara.com) Yara | Leader in crop nutrition, ammonia and industrial solutions
Yara publishes Annual Report 2025 Our Annual Report outlines our performance and how we are putting our ambition into action Go to the last Annual Report [IMG: Yara publishes Annual Report 2025] [IMG: Yara publishes Annual Report 2025] Yara expands research capabilities in biologicals Yara has upgraded its laboratory facilities at the Hanninghof Research Centre in Dülmen, Germany Read the full story [IMG: Yara expands research capabilities in biologicals] [IMG: Yara expands research capabilities in biologicals] Europe's largest carbon capture project Powering industrial decarbonization with Carbon Capture and Storage Read more about our CCS project [IMG: Europe] [IMG: Europe]
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SUB-PAGE (https://yara.com/careers/) Careers | Jobs in agriculture and environmental sector | Yara International
[H2] Are you a professional? Move your career to the next level! See all vacancies [H2] Are you a student? Let's make a head start in your career! Start your career now [H4] 9.7 billion estimated world population in 2050 [H4] 50 % more food production is needed to feed the world by 2050 [H4] 90-100% GHG emissions reduction by 2050 to stay within the 1,5°C goal [IMG: Data scientist in Germany talking to a Yara colleague] [IMG: Unique+United logo] “Our work has an impact on global sustainability, and our collaborative, forward-thinking culture fosters professional growth and innovation.” Ruhollah Taghizadeh-MehrjardiData Scientist, Germany [H2] Who we are [IMG: Yara female agronomist talking to a farmer on field] Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s only global crop nutrition company. With around 15,700 employees and operations in more than 60 countries, sustainability is an integral part of our business model. This is Yara [H2] Our mission, vision and values [IMG: Yara employees attending a townhall meeting] Our mission is our reason to exist. It defines our company’s purpose and role in the world. Our vision for the world is based on ensuring a nature-positive food future. At Yara, we understand that the value we create in the world depends on the values that lead us. Learn about our mission, vision and values [H2] Get a glimpse of life at Yara by exploring the topics below: [IMG: Learning at Yara] Grow your career [H3] Grow@Yara Learning opportunities at Yara Develop your career with us [IMG: Yara management with pride flags] We are inclusive [H3] Diversity, Equity and Inclusion Learn about DEI initiatives at Yara Learn more [IMG: What we offer] What we offer [H3] Benefits Our benefits packages are designed to help employees balance their work and life at all stages of their career. Learn more about benefits at Yara [H2] Find your future with us! Ready to take on the challenge? Find the opportunity that fits you now! See all vacancies
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SUB-PAGE (https://yara.com/crop-nutrition/) Crop Nutrition | Are you a farmer? | Do you need fertilizer? | Yara International
[H2] Our solutions for crop nutrition [H2] Explore our products and solutions [IMG: Yara fertilizer bags in storage] Crop nutrition products [H3] Our global fertilizer brands The Yara brand is one of the most respected and widely recognized brands in agriculture. Learn more [IMG: Farmer and son opening a fertilizer bag] Crop nutrition products [H3] Our fertilizer product range Unlike most fertilizer companies, we offer a complete range of crop nutrition products. Learn more [IMG: Female agronomist checking wheat quality with N-tester] Precision tools and solution [H3] Digital farming Building on over a century of crop nutrition experience, we have developed several precision-agriculture solutions. Learn more [IMG: Farmer and agronomist in field] Crop nutrition knowledge [H3] Crop and agronomy knowledge We make a difference by delivering knowledge on each crop type, competence in fertilizer and application know-how. Learn more [H2] Nurturing farms for the next generation [IMG: Farmer and daughter in a field in Mexico] To feed future generations, we need farmers. Meet some of the families working hard every day to provide food for you and your family – not just now but for generations to come. Meet our growers for the future
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SUB-PAGE (https://yara.com/investor-relations/) Investor relations | Investing in agribusiness | Yara International
[H2] We believe in purpose-driven growth which is both sustainable and profitable
Our operational excellence, solid financial results and growth in new business areas enable us to create value for our shareholders, customers and society at large.
[H2] Latest quarterly results
[IMG: Young green crops emerging from freshly cultivated soil]
Quarter ended March 31, 20261Q 2026 Report, pdf 1.1 MB1Q 2026 Presentation, pdf 0.8 MB1Q 2026 Financial highlights, xlsx 3.2 MBLearn more and see webcast
[H2] Annual Report 2025
[IMG: Yara Annual Report 2025 cover image]
Yara’s Annual Report 2025 presents our performance and outlines how we are sharpening our priorities to maximize value for shareholder while advancing our mission.
Go to Latest Annual Report
[H2] Yara CMD 2026
[IMG: two agronomist walking in the field]
Yara International invited investors, analysts and media representatives to its Capital Markets Day, which was hosted as a hybrid event streamed from Yara’s HQ in Oslo on January 9th, 2026.Learn more
[H2] Yara Fertilizer Industry Handbook
The Yara Fertilizer Industry Handbook is a tool for analysts, investors and others who would like to understand the fertilizer industry and in particular the parts most relevant for Yara. The Fertilizer Industry Handbook is available as slides only and as a version with reader notes. Click the links below to download:
Yara Fertilizer Industry Handbook 2025 (slides only), pdf 9.3 MBYara Fertilizer Industry Handbook 2025 (with notes), pdf 18 MB
[H2] Share price
[H2] Share information
Get a full overview of our share here!
[H2] Why invest in Yara?
For more than 100 years Yara has invented, produced and sold products that feed the world and protect the planet, all the time creating value for our shareholders.
[IMG: Green fields and trees seen from above]
Good business is sustainable
[H3] Sustainability
Sustainability is integral to our core business strategy. Learn how Yara approaches sustainability.
Learn more
[IMG: Man reading from his laptop at breakfast table]
News
[H3] Corporate releases
Read the latest news and Yara stock exchange reports
Go to News and corporate releases
[IMG: Hands put together]
A license to operate
[H3] Ethics and compliance
At Yara we believe that success can only be celebrated when it is achieved in the right way.
Learn more
[IMG: Factory workers in protective clothes.]
Safe by Choice
[H3] Health and safety
Safe by Choice is the name Yara has given to its journey towards zero harm. It applies for people, products and processes.
Learn more
[H2] Key figures 2025
15.7
USD BN
Revenues
2.75
USD BN
EBITDA
32.06
MT
Total deliveries
[H2] Questions you might ask
How can I buy Yara shares?
The Yara share is traded on the Oslo Stock Exchange under the ticker symbol YAR. Unfortunately, we do not have a direct share purchase plan. To buy shares in our company, we recommend you to contact any brokerage firm.
What is the par value of the Yara share?
The par value ("pålydende") of the Yara share is NOK 1.70.
Read more answers at our FAQs page
[H2] Contact our Investor Relations team
Notice: The Yara Investor Relations team will only respond to questions from investors and equity/credit analysts. Other queries will not be addressed.
Maria Gabrielsen
Maria Gabrielsen
Head of Investor Relations
Oslo, Norway
+47 920 90 093
Send email
picture of Investor Relations Officer Fredrik Hoseth
Fredrik Hoseth
Investor Relations Officer
Oslo, Norway
+47 913 76 066
Send email
Picture of Investor Relations Officer Viktoriia Holtsmark-Vinnik
Viktoriia Holtsmark-Vinnik
Investor Relations Officer
Oslo, Norway
+47 459 16 340
Send email
picture of Investor Relations Assistant Ksenia Borzenina
Ksenia Borzenina
Investor Relations Assistant
Oslo, Norway
+47 926 37 762
Send email
[H2] Our investor relations policy
Investor Relations shall provide the public with accurate, comprehensive and timely information, to form a good basis for making decisions related to valuation and trade of Yara shares.
Read more about IR policy
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SUB-PAGE · THIN (https://yara.com/yara-clean-ammonia/) Yara Clean Ammonia | Enabling the hydrogen economy | Yara International
[H1] Enabling the hydrogen economy The world needs a clean energy transition. Yara Clean Ammonia is uniquely positioned to enable the hydrogen economy in a market expected to grow by 60 percent over the next two decades. [H1] Enabling the hydrogen economy The world needs a clean energy transition. Yara Clean Ammonia is uniquely positioned to enable the hydrogen economy in a market expected to grow by 60 percent over the next two decades.
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SUB-PAGE · THIN (https://yara.com/where-we-operate/) Where we operate | Yara International
[H2] Global presence Yara is the industry’s most global player. We combine production and marketing of crop nutrition products and industrial nitrogen solutions, turning a century of knowledge into value for millions of farmers and customers around the globe. Interact with our map below to search for our global offices and production sites. No country/territory selected [H2] Yara Global Our worldwide presence at a glance: [H3] 26 Production plants [H3] 140 Countries with sales [H3] 10,000+ Yara-branded retail outlets globally No results found Select a country/territory to see the different sites.
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🧭 Industry Context — common generic-claim patterns in Agriculture & Farming to weigh the text against
Generic Claims:
feeding the world, generations of farming experience, committed to sustainability, quality you can trust, from our farm to your table, naturally grown…
Red Flags:
organic claims without certification details, no farm location or land details, stock photos of generic farmland, sustainability claims without specific practices, no seasonal product variation (suggests reselling), vague origin descriptions…
Semantic Drift Patterns:
homepage claims organic but product pages show conventional options, homepage targets direct consumers but services are wholesale-only, claims small-farm values but operations describe industrial scale, sustainability messaging on homepage absent from product pages…
Proof Expectations:
specific certification numbers and bodies (USDA Organic, Soil Association), named farm locations with verifiable addresses, specific crop varieties and growing methods, supply chain transparency with named partners, dated harvest and production information, lab test results or quality audit documentation…
Explore the other reputation pillars for Yara International
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yara International, captured on May 16, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yara International: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.yara.com to view the most current version of its content and see directly what this company is about and what it offers.