CR Smith
(http://www.crsmith.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is exceptionally high with no significant gaps. The Chairman is a named individual (Gerard Eadie) with a CBE, and the company provides specific details about its apprenticeship schemes and community involvement (Social Bite Village). Organization schema is implemented with sameAs links to social profiles, providing a clear digital footprint for the brand’s expertise.
Marketing claims such as ‘Built for unrivalled performance’ are generally anchored to tangible proof points. For instance, efficiency claims are followed by case studies where customers specifically mention feeling ‘more heat in the house’ or by references to complying with Scottish Building Standards. The lack of specific technical U-value numbers in the main copy is the only minor disconnect from technical performance assertions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith - Windows & Doors made in Scotland for Scottish Homes",
"isPartOf": {
"@id": "https://www.crsmith.co.uk/#website"
},
"about": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"datePublished": "2021-11-08T15:59:01+00:00",
"dateModified": "2026-05-05T15:42:59+00:00",
"description": "Discover the fantastic range of Lorimer composite doors and uPVC windows at CR Smith, with over 50 years of experience. Made in Scotland.",
"breadcrumb": {
"@id": "https://www.crsmith.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.crsmith.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.crsmith.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.crsmith.co.uk/#website",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
"description": "",
"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.crsmith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.crsmith.co.uk/#organization",
"name": "CR Smith",
"url": "https://www.crsmith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"width": 1200,
"height": 630,
"caption": "CR Smith"
},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/CRSmithOfficial/",
"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/about-us/",
"url": "https://www.crsmith.co.uk/about-us/",
"name": "Who Are CR Smith - Find Out More Today",
"isPartOf": {
"@id": "https://www.crsmith.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crsmith.co.uk/about-us/#primaryimage"
},
"image": {
"@id": "https://www.crsmith.co.uk/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Group-4.jpg",
"datePublished": "2021-04-19T09:45:16+00:00",
"dateModified": "2026-04-20T12:02:26+00:00",
"description": "CR Smith has been transforming Scottish homes for over 50 years with a range of double glazed windows and doors, and home extensions.",
"breadcrumb": {
"@id": "https://www.crsmith.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.crsmith.co.uk/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/about-us/#primaryimage",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Group-4.jpg",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Group-4.jpg",
"width": 578,
"height": 359,
"caption": "CR Smith van photographed from the side"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.crsmith.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.crsmith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.crsmith.co.uk/#website",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
"description": "",
"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.crsmith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.crsmith.co.uk/#organization",
"name": "CR Smith",
"url": "https://www.crsmith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"width": 1200,
"height": 630,
"caption": "CR Smith"
},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/CRSmithOfficial/",
"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
/fix/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/fix/",
"url": "https://www.crsmith.co.uk/fix/",
"name": "FIX from CR Smith | Window, Door & Conservatory Repair Service",
"isPartOf": {
"@id": "https://www.crsmith.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crsmith.co.uk/fix/#primaryimage"
},
"image": {
"@id": "https://www.crsmith.co.uk/fix/#primaryimage"
},
"thumbnailUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Reversible-window-kitchen-scene-Kerry-American-cherry-full-finish-Copy-4.jpg",
"datePublished": "2021-04-27T16:38:56+00:00",
"dateModified": "2025-01-30T14:30:04+00:00",
"description": "FIX from CR Smith offer a low-cost window & door repair service. Repairing double-glazed units, windows & doors, & replacing conservatory roofs.",
"breadcrumb": {
"@id": "https://www.crsmith.co.uk/fix/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.crsmith.co.uk/fix/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/fix/#primaryimage",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Reversible-window-kitchen-scene-Kerry-American-cherry-full-finish-Copy-4.jpg",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Reversible-window-kitchen-scene-Kerry-American-cherry-full-finish-Copy-4.jpg",
"width": 840,
"height": 695,
"caption": "CR Smith staff member at the manufacturing plant"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.crsmith.co.uk/fix/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.crsmith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Repair & upgrade"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.crsmith.co.uk/#website",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
"description": "",
"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.crsmith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.crsmith.co.uk/#organization",
"name": "CR Smith",
"url": "https://www.crsmith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"width": 1200,
"height": 630,
"caption": "CR Smith"
},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/CRSmithOfficial/",
"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
/windows/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/windows/",
"url": "https://www.crsmith.co.uk/windows/",
"name": "Double Glazed Windows | Scotland | CR Smith",
"isPartOf": {
"@id": "https://www.crsmith.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crsmith.co.uk/windows/#primaryimage"
},
"image": {
"@id": "https://www.crsmith.co.uk/windows/#primaryimage"
},
"thumbnailUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Johnstone_Kirkcaldy_house.jpg",
"datePublished": "2021-04-01T09:11:01+00:00",
"dateModified": "2025-10-27T15:16:26+00:00",
"description": "CR Smith double glazed windows, expertly crafted in Scotland for warmth, security and style, with energy efficiency and a 10-year guarantee.",
"breadcrumb": {
"@id": "https://www.crsmith.co.uk/windows/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.crsmith.co.uk/windows/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/windows/#primaryimage",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Johnstone_Kirkcaldy_house.jpg",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Johnstone_Kirkcaldy_house.jpg",
"width": 1500,
"height": 1043,
"caption": "johnstone_kirkcaldy_house"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.crsmith.co.uk/windows/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.crsmith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Windows"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.crsmith.co.uk/#website",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
"description": "",
"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.crsmith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.crsmith.co.uk/#organization",
"name": "CR Smith",
"url": "https://www.crsmith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"width": 1200,
"height": 630,
"caption": "CR Smith"
},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/CRSmithOfficial/",
"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
/request-quote/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/request-quote/",
"url": "https://www.crsmith.co.uk/request-quote/",
"name": "Contact - Request A Quote - CR Smith",
"isPartOf": {
"@id": "https://www.crsmith.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crsmith.co.uk/request-quote/#primaryimage"
},
"image": {
"@id": "https://www.crsmith.co.uk/request-quote/#primaryimage"
},
"thumbnailUrl": "https://www.crsmith.co.uk/wp-content/uploads/2023/07/cr-smith-the-difference-casement-window-e1741877590878.jpg",
"datePublished": "2021-04-28T09:42:11+00:00",
"dateModified": "2026-01-18T17:08:17+00:00",
"description": "Arrange your design appointment with our product designers to discuss your bespoke quotation and answer any questions that you may have.",
"breadcrumb": {
"@id": "https://www.crsmith.co.uk/request-quote/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.crsmith.co.uk/request-quote/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/request-quote/#primaryimage",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2023/07/cr-smith-the-difference-casement-window-e1741877590878.jpg",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2023/07/cr-smith-the-difference-casement-window-e1741877590878.jpg",
"width": 1090,
"height": 1017,
"caption": "Blue living room with white 3 part casement window with white sills and surrounds"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.crsmith.co.uk/request-quote/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.crsmith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact – Request A Quote"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.crsmith.co.uk/#website",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
"description": "",
"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.crsmith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.crsmith.co.uk/#organization",
"name": "CR Smith",
"url": "https://www.crsmith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"width": 1200,
"height": 630,
"caption": "CR Smith"
},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/CRSmithOfficial/",
"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.crsmith.co.uk/blog/",
"url": "https://www.crsmith.co.uk/blog/",
"name": "CR Smith Blog",
"isPartOf": {
"@id": "https://www.crsmith.co.uk/#website"
},
"datePublished": "2021-04-27T09:30:44+00:00",
"dateModified": "2024-03-29T16:11:26+00:00",
"description": "Keep up to date on all the latest news on windows, doors, double glazing and home improvements, written by our in-house experts.",
"breadcrumb": {
"@id": "https://www.crsmith.co.uk/blog/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.crsmith.co.uk/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.crsmith.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News & blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.crsmith.co.uk/#website",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
"description": "",
"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.crsmith.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.crsmith.co.uk/#organization",
"name": "CR Smith",
"url": "https://www.crsmith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"width": 1200,
"height": 630,
"caption": "CR Smith"
},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/CRSmithOfficial/",
"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
55Review mentions (all pages)
22External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 4 |
| /about-us/ | 11 | 4 |
| /fix/ | 13 | 4 |
| /windows/ | 14 | 4 |
| /request-quote/ | 5 | 3 |
| /blog/ | 5 | 3 |
Explore the other reputation pillars for CR Smith
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from CR Smith, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CR Smith: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.crsmith.co.uk to view the most current version of its content and see directly what this company is about and what it offers.