CR Smith
(http://www.crsmith.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
20
Impact Weight: 20 / 100
100% Reputation
Trust signals are well-integrated and lack the characteristics of ‘theatre.’ Review counts are present across all pages (ranging from 5 to 14) and are associated with named customers like Wendy Bailey and Margaret Guthrie. The trust_theatre_flag is false across the board, and the site references a verifiable 2020 Which.co.uk members poll where 98% of customers recommended them.
Proof density is high, with a strong ratio of verifiable evidence to assertions. Key proof points include the specific 10-year triple guarantee, the Dec 2020 Which? poll results, and the sponsorship history with major Scottish institutions like STV and Edinburgh Trams. The site even provides a ‘Complete 2026 guide’ to costs, which is highly specific and timely given the current May 2026 system date.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
55Review mentions (all pages)
22External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 4 |
| /about-us/ | 11 | 4 |
| /fix/ | 13 | 4 |
| /windows/ | 14 | 4 |
| /request-quote/ | 5 | 3 |
| /blog/ | 5 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith - Windows & Doors made in Scotland for Scottish Homes",
"isPartOf": {
"@id": "https://www.crsmith.co.uk/#website"
},
"about": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"datePublished": "2021-11-08T15:59:01+00:00",
"dateModified": "2026-05-05T15:42:59+00:00",
"description": "Discover the fantastic range of Lorimer composite doors and uPVC windows at CR Smith, with over 50 years of experience. Made in Scotland.",
"breadcrumb": {
"@id": "https://www.crsmith.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.crsmith.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.crsmith.co.uk/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.crsmith.co.uk/#website",
"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
"description": "",
"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
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},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.crsmith.co.uk/#organization",
"name": "CR Smith",
"url": "https://www.crsmith.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/",
"url": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/08/1200X630_White.png",
"width": 1200,
"height": 630,
"caption": "CR Smith"
},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
/about-us/
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"@graph": [
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"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/about-us/",
"url": "https://www.crsmith.co.uk/about-us/",
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},
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"datePublished": "2021-04-19T09:45:16+00:00",
"dateModified": "2026-04-20T12:02:26+00:00",
"description": "CR Smith has been transforming Scottish homes for over 50 years with a range of double glazed windows and doors, and home extensions.",
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},
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},
{
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"contentUrl": "https://www.crsmith.co.uk/wp-content/uploads/2021/04/Group-4.jpg",
"width": 578,
"height": 359,
"caption": "CR Smith van photographed from the side"
},
{
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},
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}
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},
{
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"name": "CR Smith",
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"publisher": {
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},
"potentialAction": [
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},
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},
{
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"url": "https://www.crsmith.co.uk/",
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},
"image": {
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},
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}
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}
/fix/
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"@graph": [
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"url": "https://www.crsmith.co.uk/fix/",
"name": "FIX from CR Smith | Window, Door & Conservatory Repair Service",
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"dateModified": "2025-01-30T14:30:04+00:00",
"description": "FIX from CR Smith offer a low-cost window & door repair service. Repairing double-glazed units, windows & doors, & replacing conservatory roofs.",
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},
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},
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"width": 840,
"height": 695,
"caption": "CR Smith staff member at the manufacturing plant"
},
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},
{
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}
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},
{
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"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
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"publisher": {
"@id": "https://www.crsmith.co.uk/#organization"
},
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},
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},
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}
/windows/
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"@id": "https://www.crsmith.co.uk/windows/",
"url": "https://www.crsmith.co.uk/windows/",
"name": "Double Glazed Windows | Scotland | CR Smith",
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"datePublished": "2021-04-01T09:11:01+00:00",
"dateModified": "2025-10-27T15:16:26+00:00",
"description": "CR Smith double glazed windows, expertly crafted in Scotland for warmth, security and style, with energy efficiency and a 10-year guarantee.",
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},
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},
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{
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"name": "Windows"
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},
{
"@type": "WebSite",
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"url": "https://www.crsmith.co.uk/",
"name": "CR Smith",
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"publisher": {
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},
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},
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"url": "https://www.crsmith.co.uk/",
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}
/request-quote/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.crsmith.co.uk/request-quote/",
"url": "https://www.crsmith.co.uk/request-quote/",
"name": "Contact - Request A Quote - CR Smith",
"isPartOf": {
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"primaryImageOfPage": {
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"dateModified": "2026-01-18T17:08:17+00:00",
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},
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},
{
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"height": 1017,
"caption": "Blue living room with white 3 part casement window with white sills and surrounds"
},
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},
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"potentialAction": [
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},
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}
/blog/
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],
"@id": "https://www.crsmith.co.uk/blog/",
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},
"datePublished": "2021-04-27T09:30:44+00:00",
"dateModified": "2024-03-29T16:11:26+00:00",
"description": "Keep up to date on all the latest news on windows, doors, double glazing and home improvements, written by our in-house experts.",
"breadcrumb": {
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},
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"name": "Home",
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},
{
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},
{
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"publisher": {
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],
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},
"image": {
"@id": "https://www.crsmith.co.uk/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/CRSmithTweets",
"https://www.pinterest.co.uk/CRSmithltd/",
"https://www.instagram.com/crsmithofficial/"
]
}
]
}
Explore the other reputation pillars for CR Smith
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from CR Smith, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CR Smith: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.crsmith.co.uk to view the most current version of its content and see directly what this company is about and what it offers.