Frama
(https://framacph.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through technical transparency and clear physical presence in Copenhagen and Oslo via LocalBusiness schema. There is a minor authority gap regarding the experts behind the design; while the Frama x Ole Palsby Cutlery Set is mentioned, there is no Person schema or sameAs digital footprint for the individual designers or founders in the provided data.
The site makes very few performance claims, focusing instead on aesthetic and material descriptions. By choosing to list kr prices and specific dimensions for every item, the site demonstrates its commercial reality rather than hiding behind marketing-speak. There is no disconnect because the site does not claim to ‘transform lives,’ but simply to sell specified objects.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Frama",
"alternateName": "FramaCPH",
"legalName": "Frama A/S",
"url": "https://framacph.com/",
"logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
"image": [
"https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
],
"telephone": "+45 31 10 21 92",
"address": {
"@type": "postalAddress",
"addressLocality": "København",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"contactPoint": {
"@type": "ContactPoint",
"email": "shop@framacph.com",
"telephone": "+45 31 10 21 92",
"contactType": "customer service",
"contactOption": [
"TollFree",
"HearingImpairedSupported"
],
"areaServed": [
"DK"
]
},
"foundingLocation": {
"@type": "place",
"name": "Denmark"
},
"location": [
{
"address": {
"@type": "postalAddress",
"addressLocality": "Copenhagen",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"wednesday",
"Thursday",
"friday"
],
"opens": "08:00",
"closes": "15:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "09:00",
"closes": "15:00"
}
]
},
{
"address": {
"@type": "postalAddress",
"addressLocality": "Oslo",
"addressCountry": "Norway",
"addressRegion": "Oslo",
"postalCode": "0552",
"streetAddress": "Schous Plass 7"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"monday",
"tuesday",
"wednesday",
"Thursday",
"friday"
],
"opens": "11:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "11:00",
"closes": "16:00"
}
]
}
],
"areaServed": {
"@type": "place",
"name": [
"Denmark",
"norway"
]
},
"sameAs": [
"https://www.facebook.com/framacopenhagen",
"https://www.pinterest.dk/framacph/",
"https://www.instagram.com/framacph/"
]
}
/pages/shelf-library-configurator/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Frama",
"alternateName": "FramaCPH",
"legalName": "Frama A/S",
"url": "https://framacph.com/",
"logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
"image": [
"https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
],
"telephone": "+45 31 10 21 92",
"address": {
"@type": "postalAddress",
"addressLocality": "København",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"contactPoint": {
"@type": "ContactPoint",
"email": "shop@framacph.com",
"telephone": "+45 31 10 21 92",
"contactType": "customer service",
"contactOption": [
"TollFree",
"HearingImpairedSupported"
],
"areaServed": [
"DK"
]
},
"foundingLocation": {
"@type": "place",
"name": "Denmark"
},
"location": [
{
"address": {
"@type": "postalAddress",
"addressLocality": "Copenhagen",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"wednesday",
"Thursday",
"friday"
],
"opens": "08:00",
"closes": "15:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "09:00",
"closes": "15:00"
}
]
},
{
"address": {
"@type": "postalAddress",
"addressLocality": "Oslo",
"addressCountry": "Norway",
"addressRegion": "Oslo",
"postalCode": "0552",
"streetAddress": "Schous Plass 7"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"monday",
"tuesday",
"wednesday",
"Thursday",
"friday"
],
"opens": "11:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "11:00",
"closes": "16:00"
}
]
}
],
"areaServed": {
"@type": "place",
"name": [
"Denmark",
"norway"
]
},
"sameAs": [
"https://www.facebook.com/framacopenhagen",
"https://www.pinterest.dk/framacph/",
"https://www.instagram.com/framacph/"
]
}
/collections/self-care/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Frama",
"alternateName": "FramaCPH",
"legalName": "Frama A/S",
"url": "https://framacph.com/",
"logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
"image": [
"https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
],
"telephone": "+45 31 10 21 92",
"address": {
"@type": "postalAddress",
"addressLocality": "København",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"contactPoint": {
"@type": "ContactPoint",
"email": "shop@framacph.com",
"telephone": "+45 31 10 21 92",
"contactType": "customer service",
"contactOption": [
"TollFree",
"HearingImpairedSupported"
],
"areaServed": [
"DK"
]
},
"foundingLocation": {
"@type": "place",
"name": "Denmark"
},
"location": [
{
"address": {
"@type": "postalAddress",
"addressLocality": "Copenhagen",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"wednesday",
"Thursday",
"friday"
],
"opens": "08:00",
"closes": "15:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "09:00",
"closes": "15:00"
}
]
},
{
"address": {
"@type": "postalAddress",
"addressLocality": "Oslo",
"addressCountry": "Norway",
"addressRegion": "Oslo",
"postalCode": "0552",
"streetAddress": "Schous Plass 7"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"monday",
"tuesday",
"wednesday",
"Thursday",
"friday"
],
"opens": "11:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "11:00",
"closes": "16:00"
}
]
}
],
"areaServed": {
"@type": "place",
"name": [
"Denmark",
"norway"
]
},
"sameAs": [
"https://www.facebook.com/framacopenhagen",
"https://www.pinterest.dk/framacph/",
"https://www.instagram.com/framacph/"
]
}
/collections/gift-boxes/
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Frama",
"alternateName": "FramaCPH",
"legalName": "Frama A/S",
"url": "https://framacph.com/",
"logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
"image": [
"https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
],
"telephone": "+45 31 10 21 92",
"address": {
"@type": "postalAddress",
"addressLocality": "København",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"contactPoint": {
"@type": "ContactPoint",
"email": "shop@framacph.com",
"telephone": "+45 31 10 21 92",
"contactType": "customer service",
"contactOption": [
"TollFree",
"HearingImpairedSupported"
],
"areaServed": [
"DK"
]
},
"foundingLocation": {
"@type": "place",
"name": "Denmark"
},
"location": [
{
"address": {
"@type": "postalAddress",
"addressLocality": "Copenhagen",
"addressCountry": "Denmark",
"addressRegion": "København K",
"postalCode": "1310",
"streetAddress": "Fredericiagade 57"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"wednesday",
"Thursday",
"friday"
],
"opens": "08:00",
"closes": "15:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "09:00",
"closes": "15:00"
}
]
},
{
"address": {
"@type": "postalAddress",
"addressLocality": "Oslo",
"addressCountry": "Norway",
"addressRegion": "Oslo",
"postalCode": "0552",
"streetAddress": "Schous Plass 7"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"monday",
"tuesday",
"wednesday",
"Thursday",
"friday"
],
"opens": "11:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"saturday",
"sunday"
],
"opens": "11:00",
"closes": "16:00"
}
]
}
],
"areaServed": {
"@type": "place",
"name": [
"Denmark",
"norway"
]
},
"sameAs": [
"https://www.facebook.com/framacopenhagen",
"https://www.pinterest.dk/framacph/",
"https://www.instagram.com/framacph/"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /pages/shelf-library-configurator/ | 2 | 0 |
| /collections/self-care/ | 2 | 0 |
| /collections/gift-boxes/ | 2 | 0 |
This page presents a snapshot of public data from Frama, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Frama: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://framacph.com to view the most current version of its content and see directly what this company is about and what it offers.