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Trust & Proof: Frama – Signal Evidence & AI Readability

Frama

(https://framacph.com) 📸 Data Snapshot: May 26, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
10 Impact Weight: 20 / 100
50% Reputation

The trust_theatre_flag is active because the site displays a minimal review_count of 2 without providing external proof_links to a third-party verification platform. While the site avoids typical trust theatre cliches like unlinked award badges, the absence of verified customer feedback paths or external press links creates a slight proof vacuum.

Proof density is high regarding product specifications but low regarding third-party validation. With hundreds of specific instances of pricing, material composition, and product dimensions, the site proves its inventory. However, the lack of external case studies or architectural project documentation (outside of product sales) keeps the proof score from being perfect.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/pages/shelf-library-configurator/ 2 0
/collections/self-care/ 2 0
/collections/gift-boxes/ 2 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema 
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Frama",
    "alternateName": "FramaCPH",
    "legalName": "Frama A/S",
    "url": "https://framacph.com/",
    "logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
    "image": [
        "https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
    ],
    "telephone": "+45 31 10 21 92",
    "address": {
        "@type": "postalAddress",
        "addressLocality": "København",
        "addressCountry": "Denmark",
        "addressRegion": "København K",
        "postalCode": "1310",
        "streetAddress": "Fredericiagade 57"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "shop@framacph.com",
        "telephone": "+45 31 10 21 92",
        "contactType": "customer service",
        "contactOption": [
            "TollFree",
            "HearingImpairedSupported"
        ],
        "areaServed": [
            "DK"
        ]
    },
    "foundingLocation": {
        "@type": "place",
        "name": "Denmark"
    },
    "location": [
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Copenhagen",
                "addressCountry": "Denmark",
                "addressRegion": "København K",
                "postalCode": "1310",
                "streetAddress": "Fredericiagade 57"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "08:00",
                    "closes": "15:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "09:00",
                    "closes": "15:00"
                }
            ]
        },
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Oslo",
                "addressCountry": "Norway",
                "addressRegion": "Oslo",
                "postalCode": "0552",
                "streetAddress": "Schous Plass 7"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "monday",
                        "tuesday",
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "11:00",
                    "closes": "18:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "11:00",
                    "closes": "16:00"
                }
            ]
        }
    ],
    "areaServed": {
        "@type": "place",
        "name": [
            "Denmark",
            "norway"
        ]
    },
    "sameAs": [
        "https://www.facebook.com/framacopenhagen",
        "https://www.pinterest.dk/framacph/",
        "https://www.instagram.com/framacph/"
    ]
}
/pages/shelf-library-configurator/ 
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Frama",
    "alternateName": "FramaCPH",
    "legalName": "Frama A/S",
    "url": "https://framacph.com/",
    "logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
    "image": [
        "https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
    ],
    "telephone": "+45 31 10 21 92",
    "address": {
        "@type": "postalAddress",
        "addressLocality": "København",
        "addressCountry": "Denmark",
        "addressRegion": "København K",
        "postalCode": "1310",
        "streetAddress": "Fredericiagade 57"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "shop@framacph.com",
        "telephone": "+45 31 10 21 92",
        "contactType": "customer service",
        "contactOption": [
            "TollFree",
            "HearingImpairedSupported"
        ],
        "areaServed": [
            "DK"
        ]
    },
    "foundingLocation": {
        "@type": "place",
        "name": "Denmark"
    },
    "location": [
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Copenhagen",
                "addressCountry": "Denmark",
                "addressRegion": "København K",
                "postalCode": "1310",
                "streetAddress": "Fredericiagade 57"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "08:00",
                    "closes": "15:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "09:00",
                    "closes": "15:00"
                }
            ]
        },
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Oslo",
                "addressCountry": "Norway",
                "addressRegion": "Oslo",
                "postalCode": "0552",
                "streetAddress": "Schous Plass 7"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "monday",
                        "tuesday",
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "11:00",
                    "closes": "18:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "11:00",
                    "closes": "16:00"
                }
            ]
        }
    ],
    "areaServed": {
        "@type": "place",
        "name": [
            "Denmark",
            "norway"
        ]
    },
    "sameAs": [
        "https://www.facebook.com/framacopenhagen",
        "https://www.pinterest.dk/framacph/",
        "https://www.instagram.com/framacph/"
    ]
}
/collections/self-care/ 
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Frama",
    "alternateName": "FramaCPH",
    "legalName": "Frama A/S",
    "url": "https://framacph.com/",
    "logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
    "image": [
        "https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
    ],
    "telephone": "+45 31 10 21 92",
    "address": {
        "@type": "postalAddress",
        "addressLocality": "København",
        "addressCountry": "Denmark",
        "addressRegion": "København K",
        "postalCode": "1310",
        "streetAddress": "Fredericiagade 57"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "shop@framacph.com",
        "telephone": "+45 31 10 21 92",
        "contactType": "customer service",
        "contactOption": [
            "TollFree",
            "HearingImpairedSupported"
        ],
        "areaServed": [
            "DK"
        ]
    },
    "foundingLocation": {
        "@type": "place",
        "name": "Denmark"
    },
    "location": [
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Copenhagen",
                "addressCountry": "Denmark",
                "addressRegion": "København K",
                "postalCode": "1310",
                "streetAddress": "Fredericiagade 57"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "08:00",
                    "closes": "15:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "09:00",
                    "closes": "15:00"
                }
            ]
        },
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Oslo",
                "addressCountry": "Norway",
                "addressRegion": "Oslo",
                "postalCode": "0552",
                "streetAddress": "Schous Plass 7"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "monday",
                        "tuesday",
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "11:00",
                    "closes": "18:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "11:00",
                    "closes": "16:00"
                }
            ]
        }
    ],
    "areaServed": {
        "@type": "place",
        "name": [
            "Denmark",
            "norway"
        ]
    },
    "sameAs": [
        "https://www.facebook.com/framacopenhagen",
        "https://www.pinterest.dk/framacph/",
        "https://www.instagram.com/framacph/"
    ]
}
/collections/gift-boxes/ 
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Frama",
    "alternateName": "FramaCPH",
    "legalName": "Frama A/S",
    "url": "https://framacph.com/",
    "logo": "https://i.pinimg.com/280x280_RS/ec/32/75/ec32754621e773faa583cac55b70115e.jpg",
    "image": [
        "https://cdn.shopify.com/s/files/1/0593/5126/9564/files/frama-google-structured-data.jpg?v=1713866630"
    ],
    "telephone": "+45 31 10 21 92",
    "address": {
        "@type": "postalAddress",
        "addressLocality": "København",
        "addressCountry": "Denmark",
        "addressRegion": "København K",
        "postalCode": "1310",
        "streetAddress": "Fredericiagade 57"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "shop@framacph.com",
        "telephone": "+45 31 10 21 92",
        "contactType": "customer service",
        "contactOption": [
            "TollFree",
            "HearingImpairedSupported"
        ],
        "areaServed": [
            "DK"
        ]
    },
    "foundingLocation": {
        "@type": "place",
        "name": "Denmark"
    },
    "location": [
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Copenhagen",
                "addressCountry": "Denmark",
                "addressRegion": "København K",
                "postalCode": "1310",
                "streetAddress": "Fredericiagade 57"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "08:00",
                    "closes": "15:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "09:00",
                    "closes": "15:00"
                }
            ]
        },
        {
            "address": {
                "@type": "postalAddress",
                "addressLocality": "Oslo",
                "addressCountry": "Norway",
                "addressRegion": "Oslo",
                "postalCode": "0552",
                "streetAddress": "Schous Plass 7"
            },
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "monday",
                        "tuesday",
                        "wednesday",
                        "Thursday",
                        "friday"
                    ],
                    "opens": "11:00",
                    "closes": "18:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "saturday",
                        "sunday"
                    ],
                    "opens": "11:00",
                    "closes": "16:00"
                }
            ]
        }
    ],
    "areaServed": {
        "@type": "place",
        "name": [
            "Denmark",
            "norway"
        ]
    },
    "sameAs": [
        "https://www.facebook.com/framacopenhagen",
        "https://www.pinterest.dk/framacph/",
        "https://www.instagram.com/framacph/"
    ]
}
Explore the other reputation pillars for Frama
Information Density → Semantic Coherence → Commodity Fingerprint → Identity & Authority →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Frama, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Frama: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://framacph.com to view the most current version of its content and see directly what this company is about and what it offers.