Roisin Lafferty (formerly Kingston Lafferty Design, KLD)
(https://kingstonlaffertydesign.com) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a total schema identity gap as schema_json is null for every page, including the homepage. While the name Roisin Lafferty is cited, there is no Person schema, sameAs links to professional registrations (RIBA, ARB), or verifiable digital footprints for the team. The technical implementation mismatch is severe; a firm claiming design excellence and attention to detail should not have a site that returns empty text data to a modern crawler. No professional registration numbers or insurance details are present in the meta-data.
The marketing tone is highly assertive, claiming a renowned status and meticulous detail, yet the site demonstrates none of these qualities through evidence. There is a complete lack of named project portfolios, project locations, or completion dates within the crawlable text. The performance claim of being a Dublin-based design house since 2010 is aging and requires contemporary project-based proof to maintain authority, which is currently missing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /projects/category/residential/ | 0 | 0 |
| /projects/category/commercial/ | 0 | 0 |
| /our-story/ | 0 | 0 |
| /contact/ | 0 | 0 |
| /videos/ | 0 | 0 |
This page presents a snapshot of public data from Roisin Lafferty (formerly Kingston Lafferty Design, KLD), captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Roisin Lafferty (formerly Kingston Lafferty Design, KLD): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kingstonlaffertydesign.com to view the most current version of its content and see directly what this company is about and what it offers.