Roisin Lafferty (formerly Kingston Lafferty Design, KLD)
(https://kingstonlaffertydesign.com) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a total proof path absence with a proof_links_count of 0 and a review_count of 0 across all pages. While the trust_theatre_flag is false (meaning no fake review badges were detected), the presence of high-level claims like renowned since 2010 without a single linked source or external verification creates a significant credibility gap. There are no outbound links to industry certifications, published features, or third-party review platforms within the provided data.
The ratio of verifiable evidence to assertions is 0:1. The site makes several bold assertions in its meta-data (renowned, detailed, captivating) but provides exactly zero proof points in the body text. Every sub-page, including the Our Story and Projects sections, fails to deliver a single number, client name, or technical specification. This creates a total substance vacuum where the user is expected to trust the brand based solely on the allure mentioned in the meta-description.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /projects/category/residential/ | 0 | 0 |
| /projects/category/commercial/ | 0 | 0 |
| /our-story/ | 0 | 0 |
| /contact/ | 0 | 0 |
| /videos/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
This page presents a snapshot of public data from Roisin Lafferty (formerly Kingston Lafferty Design, KLD), captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Roisin Lafferty (formerly Kingston Lafferty Design, KLD): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kingstonlaffertydesign.com to view the most current version of its content and see directly what this company is about and what it offers.