Lick

(https://lick.com) 📸 Data Snapshot: May 30, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

A notable authority gap exists on the homepage where the H1 tag is missing, which is a technical credibility failure for a ‘designer’ brand. While the site mentions ‘Ask the Experts’ and ‘Interior Designers’ in the navigation, the provided data lacks Person schema or sameAs links to specific qualified individuals. However, the Corporation schema is robust, providing a physical London address and verified social media footprints.

Evidence: Performance vs. Claims

The site makes bold claims about being ‘easy-to-hang’ and ‘super durable’ without providing direct lab results or specific durability ratings in the crawled text. However, the disconnect is minor because these are standard product category claims backed by a clear price-point and professional finish description (Trace VOC, Ultra Flat Matt). The ‘2026 Colour Edit’ claim serves as a forward-looking authority anchor.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Samples"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/white"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/neutral-paints"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/green"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/pink"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/blue"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/calm-and-relaxing"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/cosy-and-warm"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/dark-and-moody"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/light-and-airy"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/energising-and-refreshing"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/collection/all-moods"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/ultra-flat-matt-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/matt-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/eggshell-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/bedroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/living-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/bathroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/kitchen"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/dining-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/nursery"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "https://www.lick.com/uk/content/lick-x-hunter"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/content/collaborations/mac"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/products/soho-house"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/content/collaborations/heinz"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/floral"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/botanical"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/animal"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/striped"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/mural"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/collection/wallpaper/designs"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_green"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_pink"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_blue"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_white"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?sort=default"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/living-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/dining-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/bedroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/kids-bedroom-nursery"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/home-office-study"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/collection/wallpaper/rooms"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By type",
        "url": "/products/samples/wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By type",
        "url": "/products/wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Tools"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Consultations"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/about"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/sustainability"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/about-b-corp"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/help/faqs"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/how-to"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/tips-and-tricks"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/home-tours"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/ask-the-experts"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Stockists",
        "url": "/content/diy-stores"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Stockists",
        "url": "/content/store/lickstudio"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Trade"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Account"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "url": "/create-account"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "url": "/sign-in"
    },
    {
        "@context": "https://schema.org",
        "@type": "Corporation",
        "name": "Lick",
        "logo": {
            "@type": "ImageObject",
            "url": "https://lick-assets.s3.eu-west-1.amazonaws.com/images/lick-logo.jpg"
        },
        "description": "Lick makes it easy to decorate. Order everything you need, from designer paint to modern & contemporary wallpaper and decorating supplies online.",
        "url": "https://www.lick.com/uk",
        "brand": {
            "@type": "Brand",
            "name": "Lick",
            "logo": {
                "@type": "ImageObject",
                "url": "https://lick-assets.s3.eu-west-1.amazonaws.com/images/lick-logo.jpg"
            },
            "description": "Lick makes it easy to decorate. Order everything you need, from designer paint to modern & contemporary wallpaper and decorating supplies online."
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "5.01 Piano House, 9 Brighton Terrace",
            "addressLocality": "London",
            "postalCode": "SW9 8DJ",
            "addressCountry": "United Kingdom"
        },
        "alternateName": "Lick Home Ltd",
        "sameAs": [
            "https://www.facebook.com/lickhome/",
            "https://twitter.com/lickhome",
            "https://www.instagram.com/lick/",
            "https://www.youtube.com/channel/UCWgOujvCPFXYBsTmkGLdoJA",
            "https://www.linkedin.com/company/join-lick/",
            "https://www.pinterest.co.uk/lick/_shop/",
            "https://www.lick.com/uk"
        ],
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "contactType": "Customer Service",
                "areaServed": "GB",
                "availableLanguage": "en",
                "email": "hello@lick.com"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "url": "https://www.lick.com",
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://www.lick.com/uk/search?query={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    }
]

/uk/products/wallpaper/

{
    "0": {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Samples",
        "_truncated": true,
        "_original_size": 24767
    },
    "1": {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Paint",
        "_truncated": true,
        "_original_size": 24767
    },
    "2": {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/white",
        "_truncated": true,
        "_original_size": 24767
    },
    "3": {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/neutral-paints",
        "_truncated": true,
        "_original_size": 24767
    },
    "4": {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/green",
        "_truncated": true,
        "_original_size": 24767
    },
    "_items_truncated": true
}

/uk/content/rooms/

[
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Samples"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/white"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/neutral-paints"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/green"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/pink"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/blue"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/calm-and-relaxing"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/cosy-and-warm"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/dark-and-moody"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/light-and-airy"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/energising-and-refreshing"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/collection/all-moods"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/ultra-flat-matt-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/matt-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/eggshell-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/bedroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/living-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/bathroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/kitchen"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/dining-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/nursery"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "https://www.lick.com/uk/content/lick-x-hunter"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/content/collaborations/mac"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/products/soho-house"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/content/collaborations/heinz"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/floral"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/botanical"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/animal"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/striped"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/mural"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/collection/wallpaper/designs"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_green"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_pink"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_blue"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_white"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?sort=default"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/living-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/dining-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/bedroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/kids-bedroom-nursery"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/home-office-study"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/collection/wallpaper/rooms"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By type",
        "url": "/products/samples/wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By type",
        "url": "/products/wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Tools"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Consultations"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/about"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/sustainability"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/about-b-corp"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/help/faqs"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/how-to"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/tips-and-tricks"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/home-tours"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/ask-the-experts"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Stockists",
        "url": "/content/diy-stores"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Stockists",
        "url": "/content/store/lickstudio"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Trade"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Account"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "url": "/create-account"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "url": "/sign-in"
    }
]

/uk/products/paint/

[
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Samples"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/white"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/neutral-paints"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/green"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/pink"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint/colour/blue"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/calm-and-relaxing"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/cosy-and-warm"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/dark-and-moody"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/light-and-airy"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/products/moods/energising-and-refreshing"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By mood",
        "url": "/collection/all-moods"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/ultra-flat-matt-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/matt-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By finish",
        "url": "/products/eggshell-paint"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/bedroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/living-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/bathroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/kitchen"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/dining-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms/nursery"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/content/rooms"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "https://www.lick.com/uk/content/lick-x-hunter"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/content/collaborations/mac"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/products/soho-house"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Collaborations",
        "url": "/content/collaborations/heinz"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/floral"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/botanical"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/animal"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/striped"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/products/wallpaper/designs/mural"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By design",
        "url": "/collection/wallpaper/designs"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_green"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_pink"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_blue"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?tags=color_white"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By colour",
        "url": "/products/wallpaper?sort=default"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/living-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/dining-room"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/bedroom"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/kids-bedroom-nursery"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/products/wallpaper/rooms/home-office-study"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By room",
        "url": "/collection/wallpaper/rooms"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By type",
        "url": "/products/samples/wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "By type",
        "url": "/products/wallpaper"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Tools"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Consultations"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/about"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/sustainability"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/content/about-b-corp"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "About us",
        "url": "/help/faqs"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/how-to"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/tips-and-tricks"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/home-tours"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog/categories/ask-the-experts"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Inspiration and Advice",
        "url": "/blog"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Stockists",
        "url": "/content/diy-stores"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Stockists",
        "url": "/content/store/lickstudio"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Trade"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "name": "Account"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "url": "/create-account"
    },
    {
        "@context": "https://schema.org",
        "@type": "SiteNavigationElement",
        "url": "/sign-in"
    }
]

🛡️ Trust Signals — external proof links that back the declared identity

249Review mentions (all pages)

8External proof links (all pages)

Page	Reviews	Proof links
/ (home)	51	2
/uk/products/wallpaper/	61	2
/uk/content/rooms/	40	2
/uk/products/paint/	97	2

Explore the other reputation pillars for Lick

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Lick, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Lick: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://lick.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Lick – Signal Evidence & AI Readability

Lick