Lick
(https://lick.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site displays significant review counts, such as 97 reviews on the paint page and 61 on the wallpaper page, but the proof_links_count remains stagnant at 2 across all pages. This suggests a reliance on internal review displays without deep integration of external verification paths. There are no trust_theatre_flags triggered, but the ‘Best Seller’ labels lack specific volume metrics to verify the claim.
The proof density is high due to the volume of unique product SKUs and transparent pricing across all pages. The ratio of vague assertions to verifiable evidence is low; for every claim of ‘high-quality,’ there is a corresponding material fact such as ‘highly-pigmented inks’ or ‘manufactured in the UK.’ The presence of specific room-based guidance (e.g., Kitchen wallpaper vs Bedroom wallpaper) further grounds the marketing in functional reality.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
249Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 51 | 2 |
| /uk/products/wallpaper/ | 61 | 2 |
| /uk/content/rooms/ | 40 | 2 |
| /uk/products/paint/ | 97 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Samples"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/white"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/neutral-paints"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/green"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/pink"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/blue"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/calm-and-relaxing"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/cosy-and-warm"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/dark-and-moody"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/light-and-airy"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/energising-and-refreshing"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/collection/all-moods"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/ultra-flat-matt-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/matt-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/eggshell-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/bedroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/living-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/bathroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/kitchen"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/dining-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/nursery"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "https://www.lick.com/uk/content/lick-x-hunter"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/content/collaborations/mac"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/products/soho-house"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/content/collaborations/heinz"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/floral"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/botanical"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/animal"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/striped"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/mural"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/collection/wallpaper/designs"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_green"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_pink"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_blue"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_white"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?sort=default"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/living-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/dining-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/bedroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/kids-bedroom-nursery"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/home-office-study"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/collection/wallpaper/rooms"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By type",
"url": "/products/samples/wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By type",
"url": "/products/wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Tools"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Consultations"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/about"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/sustainability"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/about-b-corp"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/help/faqs"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/how-to"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/tips-and-tricks"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/home-tours"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/ask-the-experts"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Stockists",
"url": "/content/diy-stores"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Stockists",
"url": "/content/store/lickstudio"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Trade"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Account"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"url": "/create-account"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"url": "/sign-in"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Lick",
"logo": {
"@type": "ImageObject",
"url": "https://lick-assets.s3.eu-west-1.amazonaws.com/images/lick-logo.jpg"
},
"description": "Lick makes it easy to decorate. Order everything you need, from designer paint to modern & contemporary wallpaper and decorating supplies online.",
"url": "https://www.lick.com/uk",
"brand": {
"@type": "Brand",
"name": "Lick",
"logo": {
"@type": "ImageObject",
"url": "https://lick-assets.s3.eu-west-1.amazonaws.com/images/lick-logo.jpg"
},
"description": "Lick makes it easy to decorate. Order everything you need, from designer paint to modern & contemporary wallpaper and decorating supplies online."
},
"address": {
"@type": "PostalAddress",
"streetAddress": "5.01 Piano House, 9 Brighton Terrace",
"addressLocality": "London",
"postalCode": "SW9 8DJ",
"addressCountry": "United Kingdom"
},
"alternateName": "Lick Home Ltd",
"sameAs": [
"https://www.facebook.com/lickhome/",
"https://twitter.com/lickhome",
"https://www.instagram.com/lick/",
"https://www.youtube.com/channel/UCWgOujvCPFXYBsTmkGLdoJA",
"https://www.linkedin.com/company/join-lick/",
"https://www.pinterest.co.uk/lick/_shop/",
"https://www.lick.com/uk"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "Customer Service",
"areaServed": "GB",
"availableLanguage": "en",
"email": "hello@lick.com"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.lick.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lick.com/uk/search?query={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/uk/products/wallpaper/
{
"0": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Samples",
"_truncated": true,
"_original_size": 24767
},
"1": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Paint",
"_truncated": true,
"_original_size": 24767
},
"2": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/white",
"_truncated": true,
"_original_size": 24767
},
"3": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/neutral-paints",
"_truncated": true,
"_original_size": 24767
},
"4": {
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/green",
"_truncated": true,
"_original_size": 24767
},
"_items_truncated": true
}
/uk/content/rooms/
[
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Samples"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/white"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/neutral-paints"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/green"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/pink"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/blue"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/calm-and-relaxing"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/cosy-and-warm"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/dark-and-moody"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/light-and-airy"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/energising-and-refreshing"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/collection/all-moods"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/ultra-flat-matt-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/matt-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/eggshell-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/bedroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/living-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/bathroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/kitchen"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/dining-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/nursery"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "https://www.lick.com/uk/content/lick-x-hunter"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/content/collaborations/mac"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/products/soho-house"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/content/collaborations/heinz"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/floral"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/botanical"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/animal"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/striped"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/mural"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/collection/wallpaper/designs"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_green"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_pink"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_blue"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_white"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?sort=default"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/living-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/dining-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/bedroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/kids-bedroom-nursery"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/home-office-study"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/collection/wallpaper/rooms"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By type",
"url": "/products/samples/wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By type",
"url": "/products/wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Tools"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Consultations"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/about"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/sustainability"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/about-b-corp"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/help/faqs"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/how-to"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/tips-and-tricks"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/home-tours"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/ask-the-experts"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Stockists",
"url": "/content/diy-stores"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Stockists",
"url": "/content/store/lickstudio"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Trade"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Account"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"url": "/create-account"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"url": "/sign-in"
}
]
/uk/products/paint/
[
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Samples"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/white"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/neutral-paints"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/green"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/pink"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint/colour/blue"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/calm-and-relaxing"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/cosy-and-warm"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/dark-and-moody"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/light-and-airy"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/products/moods/energising-and-refreshing"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By mood",
"url": "/collection/all-moods"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/ultra-flat-matt-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/matt-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By finish",
"url": "/products/eggshell-paint"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/bedroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/living-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/bathroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/kitchen"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/dining-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms/nursery"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/content/rooms"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "https://www.lick.com/uk/content/lick-x-hunter"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/content/collaborations/mac"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/products/soho-house"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Collaborations",
"url": "/content/collaborations/heinz"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/floral"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/botanical"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/animal"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/striped"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/products/wallpaper/designs/mural"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By design",
"url": "/collection/wallpaper/designs"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_green"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_pink"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_blue"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?tags=color_white"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By colour",
"url": "/products/wallpaper?sort=default"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/living-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/dining-room"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/bedroom"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/kids-bedroom-nursery"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/products/wallpaper/rooms/home-office-study"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By room",
"url": "/collection/wallpaper/rooms"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By type",
"url": "/products/samples/wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "By type",
"url": "/products/wallpaper"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Tools"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Consultations"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/about"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/sustainability"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/content/about-b-corp"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "About us",
"url": "/help/faqs"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/how-to"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/tips-and-tricks"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/home-tours"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog/categories/ask-the-experts"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Inspiration and Advice",
"url": "/blog"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Stockists",
"url": "/content/diy-stores"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Stockists",
"url": "/content/store/lickstudio"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Trade"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": "Account"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"url": "/create-account"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"url": "/sign-in"
}
]
Explore the other reputation pillars for Lick
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lick, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lick: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lick.com to view the most current version of its content and see directly what this company is about and what it offers.