Muurame
(https://muurame.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through the specific naming of Sisustusarkkitehti Pirkko Stenros. The schema_json provides clear Organization and WebPage data, including a current dateModified (May 8, 2026), indicating active maintenance. There are no gaps where an ‘expert’ is mentioned without a clear connection to the brand’s history or products.
Muurame makes no bold performance claims like ‘increased home value by X%’ or ‘guaranteed satisfaction.’ Instead, it makes durability claims (‘kestävää kehitystä’) which it supports by explaining the modular system’s ability to grow and change with the family, a measurable functional attribute of the product line. The pricing transparency (e.g., 718,00 € for a 50v-juhlavuoden laatikosto) serves as a grounding factor that prevents marketing inflation.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://muurame.com/",
"url": "https://muurame.com/",
"name": "Etusivu - Muurame.com",
"isPartOf": {
"@id": "https://muurame.com/#website"
},
"about": {
"@id": "https://muurame.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://muurame.com/#primaryimage"
},
"image": {
"@id": "https://muurame.com/#primaryimage"
},
"thumbnailUrl": "https://muurame.com/wp-content/uploads/i-hero-muurame-0404-1024x768.jpg",
"datePublished": "2021-06-18T16:43:15+00:00",
"dateModified": "2026-05-08T15:24:24+00:00",
"description": "Muurame-maailma elää arjen mukana. Muurame kalusteet ja sisustusratkaisut ovat ajattomia ja niitä voi helposti yhdistellä ja täydentää",
"breadcrumb": {
"@id": "https://muurame.com/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://muurame.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/#primaryimage",
"url": "https://muurame.com/wp-content/uploads/i-hero-muurame-0404.jpg",
"contentUrl": "https://muurame.com/wp-content/uploads/i-hero-muurame-0404.jpg",
"width": 1600,
"height": 1200,
"caption": "Muurame laatikostoja."
},
{
"@type": "BreadcrumbList",
"@id": "https://muurame.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://muurame.com/#website",
"url": "https://muurame.com/",
"name": "Muurame.com",
"description": "Muurame",
"publisher": {
"@id": "https://muurame.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://muurame.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://muurame.com/#organization",
"name": "Muurame",
"url": "https://muurame.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/#/schema/logo/image/",
"url": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"contentUrl": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"width": 512,
"height": 512,
"caption": "Muurame"
},
"image": {
"@id": "https://muurame.com/#/schema/logo/image/"
}
}
]
}
/tarinamme/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://muurame.com/tarinamme/",
"url": "https://muurame.com/tarinamme/",
"name": "Tarinamme - Muurame.com",
"isPartOf": {
"@id": "https://muurame.com/#website"
},
"primaryImageOfPage": {
"@id": "https://muurame.com/tarinamme/#primaryimage"
},
"image": {
"@id": "https://muurame.com/tarinamme/#primaryimage"
},
"thumbnailUrl": "https://muurame.com/wp-content/uploads/muurame-historiikkia.jpeg",
"datePublished": "2021-06-24T06:27:43+00:00",
"dateModified": "2022-08-22T18:53:58+00:00",
"description": "Muuramen Huonekalutehdas oli kokenut monia vaiheita, kunnes vuonna 1951 alkoi oman, täysin uuden, modernin Muurame-malliston suunnittelu.",
"breadcrumb": {
"@id": "https://muurame.com/tarinamme/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://muurame.com/tarinamme/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/tarinamme/#primaryimage",
"url": "https://muurame.com/wp-content/uploads/muurame-historiikkia.jpeg",
"contentUrl": "https://muurame.com/wp-content/uploads/muurame-historiikkia.jpeg",
"width": 261,
"height": 193
},
{
"@type": "BreadcrumbList",
"@id": "https://muurame.com/tarinamme/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://muurame.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tarinamme"
}
]
},
{
"@type": "WebSite",
"@id": "https://muurame.com/#website",
"url": "https://muurame.com/",
"name": "Muurame.com",
"description": "Muurame",
"publisher": {
"@id": "https://muurame.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://muurame.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://muurame.com/#organization",
"name": "Muurame",
"url": "https://muurame.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/#/schema/logo/image/",
"url": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"contentUrl": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"width": 512,
"height": 512,
"caption": "Muurame"
},
"image": {
"@id": "https://muurame.com/#/schema/logo/image/"
}
}
]
}
/kategoria/kalusteet/muurame-klassikot/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/",
"url": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/",
"name": "Muurame Klassikot - Muurame.com",
"isPartOf": {
"@id": "https://muurame.com/#website"
},
"primaryImageOfPage": {
"@id": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/#primaryimage"
},
"image": {
"@id": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/#primaryimage"
},
"thumbnailUrl": "https://muurame.com/wp-content/uploads/430ww-punainen-pdf.jpg",
"description": "Muurame klassikot vuodesta 1946",
"breadcrumb": {
"@id": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/#breadcrumb"
},
"inLanguage": "fi"
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/#primaryimage",
"url": "https://muurame.com/wp-content/uploads/430ww-punainen-pdf.jpg",
"contentUrl": "https://muurame.com/wp-content/uploads/430ww-punainen-pdf.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://muurame.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kalusteet",
"item": "https://muurame.com/kategoria/kalusteet/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Muurame Klassikot"
}
]
},
{
"@type": "WebSite",
"@id": "https://muurame.com/#website",
"url": "https://muurame.com/",
"name": "Muurame.com",
"description": "Muurame",
"publisher": {
"@id": "https://muurame.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://muurame.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://muurame.com/#organization",
"name": "Muurame",
"url": "https://muurame.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/#/schema/logo/image/",
"url": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"contentUrl": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"width": 512,
"height": 512,
"caption": "Muurame"
},
"image": {
"@id": "https://muurame.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Etusivu",
"@id": "https://muurame.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Kalusteet",
"@id": "https://muurame.com/kategoria/kalusteet/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Muurame Klassikot",
"@id": "https://muurame.com/kategoria/kalusteet/muurame-klassikot/"
}
}
]
}
]
/muurame-yhteystiedot/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://muurame.com/muurame-yhteystiedot/",
"url": "https://muurame.com/muurame-yhteystiedot/",
"name": "Ota yhteyttä - Muurame.com",
"isPartOf": {
"@id": "https://muurame.com/#website"
},
"primaryImageOfPage": {
"@id": "https://muurame.com/muurame-yhteystiedot/#primaryimage"
},
"image": {
"@id": "https://muurame.com/muurame-yhteystiedot/#primaryimage"
},
"thumbnailUrl": "https://muurame.com/wp-content/uploads/i-pysty-hero-muurame-0185.jpg",
"datePublished": "2021-06-24T06:28:30+00:00",
"dateModified": "2026-04-10T06:47:23+00:00",
"description": "Muurame Oy yhteystiedot: Pikitie 2 15560 Nastola. Puh. 03-5522 500, fax 03-5522510, muurame@muurame.com",
"breadcrumb": {
"@id": "https://muurame.com/muurame-yhteystiedot/#breadcrumb"
},
"inLanguage": "fi",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://muurame.com/muurame-yhteystiedot/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/muurame-yhteystiedot/#primaryimage",
"url": "https://muurame.com/wp-content/uploads/i-pysty-hero-muurame-0185.jpg",
"contentUrl": "https://muurame.com/wp-content/uploads/i-pysty-hero-muurame-0185.jpg",
"width": 1200,
"height": 1600
},
{
"@type": "BreadcrumbList",
"@id": "https://muurame.com/muurame-yhteystiedot/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://muurame.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ota yhteyttä"
}
]
},
{
"@type": "WebSite",
"@id": "https://muurame.com/#website",
"url": "https://muurame.com/",
"name": "Muurame.com",
"description": "Muurame",
"publisher": {
"@id": "https://muurame.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://muurame.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fi"
},
{
"@type": "Organization",
"@id": "https://muurame.com/#organization",
"name": "Muurame",
"url": "https://muurame.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fi",
"@id": "https://muurame.com/#/schema/logo/image/",
"url": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"contentUrl": "https://muurame.com/wp-content/uploads/cropped-logo.png",
"width": 512,
"height": 512,
"caption": "Muurame"
},
"image": {
"@id": "https://muurame.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /tarinamme/ | 2 | 1 |
| /kategoria/kalusteet/muurame-klassikot/ | 2 | 1 |
| /muurame-yhteystiedot/ | 2 | 2 |
Explore the other reputation pillars for Muurame
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Muurame, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Muurame: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://muurame.com to view the most current version of its content and see directly what this company is about and what it offers.