The Natural Rug Store
(https://www.naturalrugstore.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
A minor authority gap exists as there are no named experts, founders, or master craftsmen listed to personally back the 18 years of service claim. The schema defines the entity as an OnlineStore, but it lacks Person schema or sameAs links to individual leadership, which would further cement its authority.
The site makes bold claims such as being the UK’s original and best and having unrivalled strength. However, these are largely mitigated by the presence of 800+ reviews and the highly detailed Material Suitability data that explains exactly where that strength applies (e.g., heavy domestic use vs castor chair use).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "OnlineStore",
"@id": "https://www.naturalrugstore.co.uk/#organization",
"name": "The Natural Rug Store",
"url": "https://www.naturalrugstore.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.naturalrugstore.co.uk/images/rc/the-natural-rug-store.png",
"width": 357,
"height": 99
},
"description": "The Natural Rug Store is the UK's original and best natural rug company. Create your own natural rugs using Sisal, Wool, Seagrass, Coir or Jute/",
"foundingDate": "2006",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 1, Gregston Estate, Birmingham Road",
"addressLocality": "Oldbury",
"addressRegion": "West Midlands",
"postalCode": "B69 4EX",
"addressCountry": "GB"
},
"telephone": "+443332226515",
"email": "info@naturalrugstore.co.uk",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+443332226515",
"contactType": "Customer Service",
"email": "info@naturalrugstore.co.uk",
"areaServed": "GB",
"availableLanguage": "English"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "812",
"bestRating": "5",
"worstRating": "1"
},
"sameAs": [
"https://www.facebook.com/naturalrugstore",
"https://www.instagram.com/naturalrugstore",
"https://uk.trustpilot.com/review/www.naturalrugstore.co.uk"
]
},
{
"@type": "Service",
"@id": "https://www.naturalrugstore.co.uk/#custom-rug-service",
"name": "Custom Made Natural Rugs",
"serviceType": "Custom rug manufacturing",
"provider": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"description": "Made-to-measure natural fibre rugs in sisal, wool, seagrass, coir, jute and sisool. Choose your size, weave and border for a rug built to fit your space.",
"url": "https://www.naturalrugstore.co.uk/rug-builder-guide/"
},
{
"@type": "WebSite",
"@id": "https://www.naturalrugstore.co.uk/#website",
"url": "https://www.naturalrugstore.co.uk",
"name": "The Natural Rug Store",
"publisher": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.naturalrugstore.co.uk/#webpage",
"url": "https://www.naturalrugstore.co.uk",
"name": "Natural Rugs Custom Made @ The Natural Rug Store UK",
"description": "The Natural Rug Store is the UK's original and best natural rug company. Create your own natural rugs using sisal, wool, seagrass, coir, or jute to create the perfect rug for your space.",
"isPartOf": {
"@id": "https://www.naturalrugstore.co.uk/#website"
},
"about": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"mainEntity": {
"@id": "https://www.naturalrugstore.co.uk/#materials-list"
},
"inLanguage": "en-GB"
},
{
"@type": "ItemList",
"@id": "https://www.naturalrugstore.co.uk/#materials-list",
"name": "Natural Rug Materials",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Sisal Rugs",
"url": "https://www.naturalrugstore.co.uk/sisal-rugs/",
"description": "Durable plant-fibre rugs suited to high-traffic areas, stairs, and rooms with castor-chair use."
},
{
"@type": "ListItem",
"position": 2,
"name": "Seagrass Rugs",
"url": "https://www.naturalrugstore.co.uk/seagrass-rugs/",
"description": "Textured and naturally stain-resistant — ideal for dining rooms and kitchens."
},
{
"@type": "ListItem",
"position": 3,
"name": "Jute Rugs",
"url": "https://www.naturalrugstore.co.uk/jute-rugs/",
"description": "Soft, natural plant fibre suited to bedrooms and light-use areas."
},
{
"@type": "ListItem",
"position": 4,
"name": "Coir Rugs",
"url": "https://www.naturalrugstore.co.uk/coir-rugs/",
"description": "Tough and rustic — ideal for entrances, hallways, and boot rooms."
},
{
"@type": "ListItem",
"position": 5,
"name": "Wool Rugs",
"url": "https://www.naturalrugstore.co.uk/wool-rugs/",
"description": "Soft, warm, and luxurious — ideal for bedrooms and lounges."
},
{
"@type": "ListItem",
"position": 6,
"name": "Sisool Rugs",
"url": "https://www.naturalrugstore.co.uk/sisool-rugs/",
"description": "A blend of sisal and wool — soft underfoot while remaining durable."
}
]
}
]
}
/roomsets/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.naturalrugstore.co.uk/roomsets/#webpage",
"url": "https://www.naturalrugstore.co.uk/roomsets/",
"name": "Natural Rug Roomset Photos - Inspiration",
"description": "Whatever the size and shape of your room, office or venue there's a place for custom made natural rugs and runners.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.naturalrugstore.co.uk/#website"
},
"about": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"publisher": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"breadcrumb": {
"@id": "https://www.naturalrugstore.co.uk/roomsets/#breadcrumb"
},
"mainEntity": {
"@id": "https://www.naturalrugstore.co.uk/roomsets/#roomsetlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.naturalrugstore.co.uk/roomsets/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Natural Rug Roomsets",
"item": "https://www.naturalrugstore.co.uk/roomsets/"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.naturalrugstore.co.uk/roomsets/#roomsetlist",
"name": "Roomset gallery",
"description": "Bespoke natural rugs shown in real interior settings, spanning multiple materials, weaves, and border styles.",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 18,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=49",
"name": "Wool - Fabulous, Cotton Herringbone Olive Border"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=52",
"name": "Wool - Alaska, Linen Boucle Gunmetal Border"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=53",
"name": "Wool - Mississippi Stripe, Cotton Herringbone Ruby Border"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=32",
"name": "Wool - Rustica, Cotton Herringbone Ecru Border"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=34",
"name": "Wool - Rustica, Cotton Chenille Taupe Border & Piping"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=26",
"name": "Sisal - Small Boucle C, Cotton Herringbone Ruby & Steel Borders"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=50",
"name": "Wool - Fabulous, Cotton Herringbone Ecru Border"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=5",
"name": "Wool - Mississippi Stripe, Cotton Chenille Taupe Border & Piping"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=47",
"name": "Wool - Biscayne, Cotton Herringbone Steel Border"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=54",
"name": "Wool - Linen n Wool, French Navy Cotton Herringbone Border"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=43",
"name": "Sisal - Harmony Boucle, Cream Cotton Herringbone Border"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=45",
"name": "Seagrass - Basketweave, Cotton Herringbone Sage Border"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=46",
"name": "Sisal - Big Boucle Accents, Aluminium Cotton Herringbone Border"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=48",
"name": "Wool - Biscayne, French Navy Cotton Herringbone Border"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=44",
"name": "Wool - Audrey, Black Leather Border"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=23",
"name": "Sisal - Big Boucle Classics, Black Cotton Herringbone & Linen Basketweave Ecru Borders"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=24",
"name": "Seagrass - Basketweave, Linen Basketweave Espresso Border"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=16",
"name": "Wool - Rustica, Leather Stone Border"
}
]
}
]
}
/customer-service/trustpilot/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.naturalrugstore.co.uk/customer-service/trustpilot/#webpage",
"url": "https://www.naturalrugstore.co.uk/customer-service/trustpilot/",
"name": "Trustpilot Reviews | The Natural Rug Store UK",
"description": "See Trustpilot reviews from many happy clients of The Natural Rug Store.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.naturalrugstore.co.uk/#website"
},
"about": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"mainEntity": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"publisher": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"breadcrumb": {
"@id": "https://www.naturalrugstore.co.uk/customer-service/trustpilot/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.naturalrugstore.co.uk/customer-service/trustpilot/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Trustpilot Reviews",
"item": "https://www.naturalrugstore.co.uk/customer-service/trustpilot/"
}
]
}
]
}
/coir-rugs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.naturalrugstore.co.uk/coir-rugs/#webpage",
"url": "https://www.naturalrugstore.co.uk/coir-rugs/",
"name": "Custom Coir Rugs UK | Premium Bespoke Natural Coir Rugs & Runners",
"description": "Coir rugs at the Natural Rug Store UK. Customise or design your own coir rug online and choose from hundreds of combinations and styles.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.naturalrugstore.co.uk/#website"
},
"about": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"publisher": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"breadcrumb": {
"@id": "https://www.naturalrugstore.co.uk/coir-rugs/#breadcrumb"
},
"mainEntity": {
"@id": "https://www.naturalrugstore.co.uk/coir-rugs/#productlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.naturalrugstore.co.uk/coir-rugs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Natural Rugs",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Coir Rugs",
"item": "https://www.naturalrugstore.co.uk/coir-rugs/"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.naturalrugstore.co.uk/coir-rugs/#productlist",
"name": "Coir rug collection",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 14,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=60",
"name": "Coir - Panama Natural, Cotton Herringbone Midnight Border"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=35",
"name": "Coir - Panama Natural, Linen Twill Grain Border"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=26",
"name": "Coir - Herringbone, Cotton Herringbone Cafe Border"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=27",
"name": "Coir - Herringbone, Leather Espresso Border & Linen Piping"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=29",
"name": "Coir - Panama Natural, Cafe Leather & Linen Basketweave Espresso Borders"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=30",
"name": "Coir - Panama Natural, Cotton Espresso & Linen Basketweave Espresso Borders"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=31",
"name": "Coir - Herringbone, Cotton Herringbone Cafe Border"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=32",
"name": "Coir - Herringbone Natural Luxury, Espresso Cotton Border"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=33",
"name": "Coir - Panama Natural Luxury, Camel Cotton Border"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=34",
"name": "Coir - Herringbone, Terracotta Linen Twill & Cream Borders"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=35",
"name": "Coir - Panama Natural, Linen Twill Grain Border"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=38",
"name": "Coir - Herringbone, Leather Chocolate & Linen Basketweave Burgundy Borders"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=27",
"name": "Coir - Herringbone, Leather Espresso Border & Linen Piping"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=36",
"name": "Coir - Panama Natural, Cotton Herringbone Ecru & Cafe Borders"
}
]
}
]
}
/jute-rugs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.naturalrugstore.co.uk/jute-rugs/#webpage",
"url": "https://www.naturalrugstore.co.uk/jute-rugs/",
"name": "Custom Jute Rugs UK | Premium Bespoke Natural Jute Rugs & Runners",
"description": "Jute rugs at the Natural Rug Store UK. Customise or design a jute rug online and choose from hundreds of combinations and styles.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.naturalrugstore.co.uk/#website"
},
"about": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"publisher": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"breadcrumb": {
"@id": "https://www.naturalrugstore.co.uk/jute-rugs/#breadcrumb"
},
"mainEntity": {
"@id": "https://www.naturalrugstore.co.uk/jute-rugs/#productlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.naturalrugstore.co.uk/jute-rugs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Natural Rugs",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Jute Rugs",
"item": "https://www.naturalrugstore.co.uk/jute-rugs/"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.naturalrugstore.co.uk/jute-rugs/#productlist",
"name": "Jute rug collection",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 14,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=63",
"name": "Jute - Ju-tweed, Leather Espresso Border"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=41",
"name": "Jute - Ju-tweed, Creme de Menthe Cotton Border"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=39",
"name": "Jute - Herringbone, Damson Linen Boucle Border"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=40",
"name": "Jute - Ju-tweed, Bottle Cotton Border"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=41",
"name": "Jute - Ju-tweed, Cotton Creme de Menthe & Cream Border"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=42",
"name": "Jute - Ju-tweed, Cotton Chenille Taupe Cream Border"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=44",
"name": "Jute - Jhutex, Cotton Herringbone Black Border"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=45",
"name": "Jute - Herringbone Natural, Cafe Border"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=46",
"name": "Jute - Herringbone Natural, Camel Border"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=47",
"name": "Jute - Jhutex Natural, Cotton Chenille Oatmeal Border"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=48",
"name": "Jute - Herringbone, Black Leather Border & Ivory Piping"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=49",
"name": "Jute - Jhutex Natural, Oatmeal Chenille Border & Black Piping"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=51",
"name": "Jute - Herringbone, French Navy Herringbone Border & Ivory Piping"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=50",
"name": "Jute - Herringbone, Taupe Chenille Border"
}
]
}
]
}
/seagrass-rugs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.naturalrugstore.co.uk/seagrass-rugs/#webpage",
"url": "https://www.naturalrugstore.co.uk/seagrass-rugs/",
"name": "Custom Seagrass Rugs UK | Premium Bespoke Natural Seagrass Rugs & Runners",
"description": "Seagrass rugs at the Natural Rug Store UK. Customise or design your own seagrass rug online and choose from hundreds of combinations and styles.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.naturalrugstore.co.uk/#website"
},
"about": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"publisher": {
"@id": "https://www.naturalrugstore.co.uk/#organization"
},
"breadcrumb": {
"@id": "https://www.naturalrugstore.co.uk/seagrass-rugs/#breadcrumb"
},
"mainEntity": {
"@id": "https://www.naturalrugstore.co.uk/seagrass-rugs/#productlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.naturalrugstore.co.uk/seagrass-rugs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Natural Rugs",
"item": "https://www.naturalrugstore.co.uk/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Seagrass Rugs",
"item": "https://www.naturalrugstore.co.uk/seagrass-rugs/"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.naturalrugstore.co.uk/seagrass-rugs/#productlist",
"name": "Seagrass rug collection",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"numberOfItems": 16,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=45",
"name": "Seagrass - Basketweave, Sage Cotton Herringbone Border"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=24",
"name": "Seagrass - Basketweave, Linen Basketweave Espresso Border"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=53",
"name": "Seagrass - Original, Leather Admiral & Cream Borders"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.naturalrugstore.co.uk/roomset-viewer.asp?rug=31",
"name": "Seagrass - Fine Herringbone, Linen Twill Ecru Border"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=52",
"name": "Seagrass - Herringbone, Cotton Chenille Otter Border"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=53",
"name": "Seagrass - Original, Leather Admiral & Cream Borders"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=55",
"name": "Seagrass - Herringbone, Linen Basketweave Camel Border & Linen Piping"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=54",
"name": "Seagrass - Original, Linen Basketweave Midnight & Cream Borders"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=57",
"name": "Seagrass - Fine, Cotton Herringbone Espresso Border"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=58",
"name": "Seagrass - Original, Cotton Herringbone Cafe Border"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=59",
"name": "Seagrass - Herringbone, Cotton Chenille Otter Border"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=60",
"name": "Seagrass - Original, Cotton Herringbone Camel Border"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=61",
"name": "Seagrass - Herringbone, Linen Basketweave Camel Border"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=62",
"name": "Seagrass - Basketweave, Cotton Chenille Otter Border"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=63",
"name": "Seagrass - Herringbone, French Navy Herringbone Border"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.naturalrugstore.co.uk/natural-rugs.asp?rug=64",
"name": "Seagrass - Original, Leather Admiral Border"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
92Review mentions (all pages)
31External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 4 |
| /roomsets/ | 10 | 4 |
| /customer-service/trustpilot/ | 26 | 5 |
| /coir-rugs/ | 13 | 6 |
| /jute-rugs/ | 13 | 6 |
| /seagrass-rugs/ | 13 | 6 |
Explore the other reputation pillars for The Natural Rug Store
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Natural Rug Store, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Natural Rug Store: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.naturalrugstore.co.uk to view the most current version of its content and see directly what this company is about and what it offers.