Information Density: The Natural Rug Store – Signal Evidence & AI Readability

[IMG: rug builder natural rug mashup]

Create Your Own Rug
Create natural rugs with The Rug Builder

[IMG: striped natural wool rug in room]

Wool Rugs
Custom made Wool Rugs

[IMG: sisal rug in contmporary room]

Sisal Rugs
Custom made Sisal Rugs

[IMG: jute rug in modern office]

Jute Rugs
Custom made Jute Rugs

[IMG: sisool rug in lounge]

Sisool Rugs
Custom made Sisool Rugs

[IMG: seagrass rug on decking]

Seagrass Rugs
Custom made Seagrass Rugs

[IMG: coir rug in designer kitchen]

Coir Rugs
Custom made Coir Rugs

[IMG: long runner rug]

Inspiration
Natural Rugs - Inspiration

Natural Rugs

Coir Rugs
Jute Rugs
Seagrass Rugs
Sisal Rugs
Sisool Rugs
Wool Rugs

Collections

Classic Collection
Trend Collection
Sisal Colours
Striped Collection
Find Your Perfect Rug

Create Your Own Rug

Rug Builder Guide
Build Your Rug

Inspiration

Roomsets
Runner Rugs

[H2] Gallery - Inspirational roomsets

Whatever the size and shape of your room, office or venue there's a place for custom made natural rugs and runners.

[IMG: Wool - Fabulous Rug]

Wool - Fabulous

Cotton Herringbone

Olive Border
from £309

[IMG: Wool - Alaska Rug]

Wool - Alaska Rug

Linen Boucle

Gunmetal Border
from £311

[IMG: Wool - Mississippi Stripe Rug]

Wool - Mississippi Stripe

Cotton Herringbone

Ruby Border
from £225

[IMG: Wool - Rustica Rug]

Wool - Rustica Rug

Cotton Herringbone

Ecru Border
from £213

[IMG: Wool - Rustica Rug]

Wool - Rustica Rug

Cotton Chenille Taupe

Border & Piping
from £253

[IMG: Sisal - Small Boucle C Rug]

Sisal - Small Boucle C Rug

Cotton Herringbone Ruby

& Steel Borders
from £221

[IMG: Wool - Fabulous Rug]

Wool - Fabulous Rug
Cotton Herringbone
Ecru Border
from £309

[IMG: Wool - Mississippi Stripe Rug]

Wool - Mississippi Stripe
Cotton Chenille
Taupe Border & Piping
from £225

[IMG: Wool - Biscayne Rug]

Wool - Biscayne Rug
Cotton Herringbone
Steel Border
from £200

[IMG: Wool - Linen n Wool Rug]

Wool - Linen n Wool

French Navy Cotton

Herringbone Border
from £240

[IMG: Sisal - Harmony Rug]

Sisal - Harmony Boucle

Cream Cotton

Herringbone Border
from £148

[IMG: Seagrass - Basketweave Rug]

Seagrass - Basketweave

Cotton Herringbone

Sage Border
from £156

[IMG: Sisal - Big Boucle Accents Rug]

Sisal - Big Boucle Accents

Aluminium Cotton

Herringbone Border
from £162

[IMG: Wool - Biscayne Rug]

Wool - Biscayne Rug

French Navy Cotton

Herringbone Border
from £200

[IMG: Wool - Audrey Rug]

Wool - Audrey Rug

Black Leather

Border
from £402

[IMG: Sisal - Big Boucle Classics Rug]

Sisal - Big Boucle Classics

Black Cotton Herringbone

Linen Basketweave Ecru Borders
from £202

[IMG: Seagrass - Basketweave Rug]

Seagrass - Basketweave Rug

Linen Basketweave

Espresso Border
from £156

[IMG: Wool - Rustica Rug]

Wool - Rustica Rug

Leather Stone

Border
from £315

Intec Stain Protection Treatment

For peace of mind we offer Intec stain protection treatment for our natural rugs. Intec works by coating every fibre in a polymer shield, which reduces the impact of spills and watermarks. Intec is environmentally friendly, completely safe and does not affect the colour or the texture of your rug. This option can be selected at the checkout for a small extra cost before paying.

Customer Service

Contact Us
Trustpilot Reviews
Samples
FAQ
About Us
Craftsmanship
Materials Suitability
Rug Size & Fitting Guide
Rug Care & Cleaning Kits
Intec Stain Protection
Delivery Information
Returns
Sign-up to Newsletter

Trustpilot Reviews

[IMG: Customer satisfaction guaranteed]

[IMG: Independently reviewed on Trustpilot]

Our customers love us! The Natural Rug Store are partnered with Trustpilot.com to provide independent authentic customer reviews of our service.

Purchasing products or services online from unfamiliar brands or websites can be risky. Many websites make claims they are simply unable to fulfil, leaving their customers disappointed. Our top-rated service and extensive base of delighted customers provide unmatched assurance.

[H4] The Natural Rug Store - Trusted for over 18 years.

For nearly two decades, The Natural Rug Store has operated in the UK. Our premium rugs feature on the floors of numerous homes, offices, hotels, and entertainment venues across the globe, providing underfoot comfort to many satisfied customers.

Read our 800+ reviews on Trustpilot

Natural Rugs

Coir Rugs
Jute Rugs
Seagrass Rugs
Sisal Rugs
Sisool Rugs
Wool Rugs

Collections

Classic Collection
Trend Collection
Sisal Colours
Striped Collection
Find Your Perfect Rug

Create Your Own Rug

Rug Builder Guide
Build Your Rug

Inspiration

Roomsets
Runner Rugs

[H2] Coir rugs & runners - custom made

Our Coir rugs and runners are available in rich natural shades yet has a depth and warmth that harmonises equally well with modern or traditional interiors.

[IMG: Coir Rug - Panama Natural]

Coir - Panama Natural
Cotton Herringbone
Midnight Border
from £133

[IMG: Coir Rug - Panama Natural]

Coir - Panama Natural
Linen Twill
Grain Border
from £133

[IMG: Coir Rug - Herringbone Natural]

Coir - Herringbone

Cotton Herringbone

Cafe Border
from £133

[IMG: Coir Rug - Herringbone Natural]

Coir - Herringbone
Leather Espresso
Border & Linen Piping
from £404

[IMG: Coir Rug - Panama Natural]

Coir - Panama Natural

Cafe Leather & Linen
Basketweave Espresso Borders
from £275

[IMG: Coir Rug - Panama Natural]

Coir - Panama Natural

Cotton Espresso & Linen
Basketweave Espresso Borders
from £173

Collections - Classic Collection

[IMG: Coir Rug - Herringbone Natural]

Coir - Herringbone

Cotton Herringbone

Cafe Border
from £133

[IMG: Coir Rug - Herringbone Natural]

Coir - Herringbone
Natural Luxury
Espresso Cotton Border
from £133

[IMG: Coir Rug - Panama Natural]

Coir - Panama Natural

Natural Luxury
Camel Cotton Border
from £133

[IMG: Coir Rug - Herringbone]

Coir - Herringbone

Terracotta Linen Twill

& Cream Borders
from £173

View all Classic Collection

Collections - Trend Collection

[IMG: Coir Rug - Panama Natural]

Coir - Panama Natural

Linen Twill

Grain Border
from £133

[IMG: Coir Rug - Herringbone]

Coir Herringbone

Leather Chocolate & Linen

Basketweave Burgundy Borders
from £302

[IMG: Coir Rug - Herringbone Natural]

Coir - Herringbone

Leather Espresso
Border & Linen Piping
from £404

[IMG: Coir Rug - Panama Natural]

Coir Panama Natural
Cotton Herringbone
Ecru & Cafe Borders
from £173

View all Trend Collection

Design your own Coir rug or runner using The Rug Builder
Use the Rug Builder to design your own Coir rug. Choose from our comprehensive range of coir inners and borders to create your perfect rug.
Create your rug now using The Rug Builder >

[IMG: Design your own coir rug]

[IMG: Custom made coir rug]

[H3] Why buy Coir rugs from The Natural Rug Store?

We are completely passionate about our rugs and runners; sourcing only the best natural materials to be used in the production of your rug. We encourage you to order complimentary samples so you can feel the difference and experience our great service.

Free UK Delivery*
Free Samples
Made in the UK

Our customers love us! 18+ years of trusted service along with hundreds of independent reviews on Trustpilot - means that you can order with confidence.

Trustpilot

About Coir

Coir from the husk of the coconut palm comes coir; one of the most durable natural textiles.

Known for their rich coarse texture, coir fibres are separated from the coconut husk by soaking it in the warm, gentle waters around India and Sri Lanka, swelling and softening the strands until the longer bristles can be removed.

[IMG: Coir]

[IMG: Coir rug fibre]

As with all natural fibres Coir is unsuitable for use in any areas where high moisture levels are likely. Coir is one of our most durable materials. To compare coir against our other natural materials please see our Suitability section.

Coir suitability & care

Suitability
Coir
Sisal
Jute
Seagrass
Sisool
Wool

Light domestic use
•
•
•
•
•
•

Heavy domestic use
•
•

•
•
•

Castor chair use

•

•

Stair use
•
•

•
•

Suitability
Coir

Light domestic use
•

Heavy domestic use
•

Castor chair use

Stair use
•

Coir rugs require simple maintenance to preserve their beauty and durability, The amount of traffic / footfall will determine the level of care needed.

Preferred cleaning methods for Coir: Weekly brushing or hoovering. Avoid harsh chemicals and excessive water. Opt for dry cleaning or use a dry-cleaning compound, or get our specially formulated cleaning kit.

Intec Stain Protection Treatment - for peace of mind The Natural Rug Store offers Intec stain protection treatment. Intec works by coating every fibre in a polymer shield, which reduces the impact of spills and watermarks. Intec is environmentally friendly, completely safe and does not affect the colour or the texture of your rug. This option can be added at the checkout for a small extra cost.

Natural Rugs

Coir Rugs
Jute Rugs
Seagrass Rugs
Sisal Rugs
Sisool Rugs
Wool Rugs

Collections

Classic Collection
Trend Collection
Sisal Colours
Striped Collection
Find Your Perfect Rug

Create Your Own Rug

Rug Builder Guide
Build Your Rug

Inspiration

Roomsets
Runner Rugs

[H2] Jute rugs & runners - custom made

Our Jute rugs are soft to the touch and ideal for those areas where luxury is a necessity such as sitting rooms and bedrooms. Jute displays a soft natural lustre that brings a bright, relaxed feel to any modern environment.

[IMG: Jute Rug - Ju-tweed]

Jute - Ju-tweed
Leather Espresso Border
from £261

[IMG: Jute Rug - Ju-tweed]

Jute Ju-tweed
Cream de Menthe Cotton
Border
from £199

[IMG: Jute Rug - Herringbone]

Jute - Herringbone

Damson Linen

Boucle Border
from £159

[IMG: Jute Rug - Ju-tweed]

Jute - Ju-tweed
Bottle Cotton
Border
from £159

[IMG: Jute Rug - Ju-tweed]

Jute - Ju-tweed

Cotton Creme De Menthe
& Cream Border
from £199

[IMG: Jute Rug - Ju-tweed]

Jute - Ju-tweed

Cotton Chenille Taupe
Cream Border
from £199

Collections - Classic Collection

[IMG: Jute Rug - Jhutex Natural]

Jute - Jhutex

Cotton Herringbone

Black Border
from £159

[IMG: Jute Rug - Herrinbone]

Jute - Herringbone
Natural
Cafe Border
from £159

[IMG: Jute Rug - Herringbone]

Jute - Herringbone

Natural
Camel Border
from £159

[IMG: Jute Rug - Jhutex Natural]

Jute - Jhutex Natural

Cotton Chenille

Oatmeal Border
from £159

View all Classic Collection

Collections - Trend Collection

[IMG: Jute Rug - Herringbone]

Jute - Herringbone

Black Leather Border

& Ivory Piping
from £328

[IMG: Jute Rug - Jhutex Natural]

Jute - Jhutex Natural
Oatmeal Chenille Border
& Black Piping
from £199

[IMG: Jute Rug - Herringbone]

Jute - Herringbone

French Navy Herringbone
Border & Ivory Piping
from £199

[IMG: Jute Rug - Herringbone]

Jute - Herringbone

Taupe Chenille

Border
from £159

View all Trend Collection

Design your own Jute rug or runner using The Rug Builder
Use the Rug Builder to design your own Jute rug. Choose from our comprehensive range of jute inners and borders to create your perfect rug.
Create your rug now using The Rug Builder >

[IMG: Design your own jute rug]

[IMG: Custom made natural jute rug]

[H3] Why buy Jute rugs from The Natural Rug Store?

We are completely passionate about our rugs and runners; sourcing only the best natural materials to be used in the production of your rug. We encourage you to order complimentary samples so you can feel the difference and experience our great service.

Free UK Delivery*
Free Samples
Made in the UK

Our customers love us! 18+ years of trusted service along with hundreds of independent reviews on Trustpilot - means that you can order with confidence.

Trustpilot

About Jute

Jute - The finest jute is grown on the fertile plains of the Ganges Delta and is one of the softest natural fibres. This hot, humid region lies mostly in Bangladesh and provides the perfect conditions for jute to flower.

At the end of the growing season the plants are harvested by hand and the stalks soaked in water for up to twenty days. This careful process allows the long strands of jute fibre to be separated in tact and then hung to dry naturally in the warmth of the sun.

[IMG: Jute]

[IMG: Jute rug fibre]

Known for their silky lustre, jute fibres can be spun into a smooth yarn that is soft to the touch but that wears well once it is woven into a design, making it ideal for home furnishings and floor coverings.

As with all natural fibres Jute is unsuitable for use in any areas where high moisture levels are likely due to water spillages leaving water marks. Jute is one of our most light reflecting materials. To compare jute against our other natural materials please see our Suitability section.

Jute suitability & care

Suitability
Jute
Sisal
Coir
Seagrass
Sisool
Wool

Light domestic use
•
•
•
•
•
•

Heavy domestic use

•
•
•
•
•

Castor chair use

•

•

Stair use

•
•

•
•

Suitability
Sisal

Light domestic use
•

Heavy domestic use

Castor chair use

Stair use

Jute rugs require simple maintenance to preserve their beauty and durability, The amount of traffic / footfall will determine the level of care needed.

Jute is unsuitable for use in any areas where high moisture levels are likely.

Preferred cleaning methods for Jute: Use a strong-suction vacuum. Avoid water-based cleaning methods. Opt for dry cleaning or use a dry-cleaning compound, or get our specially formulated cleaning kit.

Intec Stain Protection Treatment - for peace of mind The Natural Rug Store offers Intec stain protection treatment. Intec works by coating every fibre in a polymer shield, which reduces the impact of spills and watermarks. Intec is environmentally friendly, completely safe and does not affect the colour or the texture of your rug. This option can be added at the checkout for a small extra cost.

Natural Rugs

Coir Rugs
Jute Rugs
Seagrass Rugs
Sisal Rugs
Sisool Rugs
Wool Rugs

Collections

Classic Collection
Trend Collection
Sisal Colours
Striped Collection
Find Your Perfect Rug

Create Your Own Rug

Rug Builder Guide
Build Your Rug

Inspiration

Roomsets
Runner Rugs

[H2] Seagrass rugs & runners - custom made

Our Seagrass rugs have an unrivalled strength and natural stain resistance that makes them the most practical and versatile of our natural floor coverings.

[IMG: Seagrass Rug - Basketweave]

Seagrass - Basketweave

Sage Cotton

Herringbone Border
from £156

[IMG: Seagrass Rug - Basketweave]

Seagrass - Basketweave

Linen Basketweave

Espresso Border
from £156

[IMG: Seagrass Rug - Original]

Seagrass - Original

Leather Admiral & Cream Borders
from £300

[IMG: Seagrass Rug - Fine Herringbone]

Seagrass - Fine Herringbone

Linen Twill

Ecru Border
from £142

[IMG: Seagrass Rug - Herringbone]

Seagrass H'bone

Cotton Chenille
Otter Border
from £142

[IMG: Seagrass Rug - Original]

Seagrass - Original
Leather Admiral
& Cream Borders
from £300

[IMG: Seagrass Rug - Herringbone]

Seagrass - Herringbone
Linen Basketweave Camel
Border & Linen Piping
from £179

[IMG: Seagrass Rug - Original]

Seagrass - Original
Linen Basketweave Midnight
& Cream Borders
from £171

Collections - Classic Collection

[IMG: Seagrass Rug - Fine]

Seagrass - Fine

Cotton Herringbone

Espresso Border
from £139

[IMG: Seagrass Rug - Original]

Seagrass - Original
Cotton Herringbone
Cafe Border
from £131

[IMG: Seagrass Rug - Herringbone]

Seagrass - Herringbone

Cotton Chenille
Otter Border
from £142

[IMG: Seagrass Rug - Original]

Seagrass - Original

Cotton Herringbone

Camel Border
from £131

View all Classic Collection

Collections - Trend Collection

[IMG: Seagrass Rug - Herringbone]

Seagrass - Herringbone

Linen Basketweave

Camel Border
from £142

[IMG: Seagrass Rug - Basketweave]

Seagrass - Basketweave
Cotton Chenille
Otter Border
from £156

[IMG: Seagrass Rug - Herringbone]

Seagrass - Herringbone

French Navy Herringbone
Border
from £142

[IMG: Seagrass RUg - Original]

Seagrass - Original

Leather Admiral

Border
from £233

View all Trend Collection

Design your own Seagrass rug or runner using The Rug Builder
Use the Rug Builder to design your own Seagrass rug. Choose from our comprehensive range of seagrass inners and borders to create your perfect rug.
Create your rug now using The Rug Builder >

[IMG: Design your own seagrass rug]

[IMG: Custom made seagrass rug]

[H3] Why buy Seagrass rugs from The Natural Rug Store?

We are completely passionate about our rugs and runners; sourcing only the best natural materials to be used in the production of your rug. We encourage you to order complimentary samples so you can feel the difference and experience our great service.

Free UK Delivery*
Free Samples
Made in the UK

Our customers love us! 18+ years of trusted service along with hundreds of independent reviews on Trustpilot - means that you can order with confidence.

Trustpilot

About Seagrass

Seagrass is traditionally grown in the flooded paddy fields of rural China, and it is this region of the world that is known for producing the finest quality seagrass fibre.

As the name suggests, salt water plays an important role in the production of seagrass and there are several related species that grow naturally in shallow seas. Though not strictly a grass at all, seagrass has a distinctive hay-like scent that is mostly lost after it is harvested.

[IMG: Seagrass]

[IMG: Seagrass rug fibre]

The natural appeal of seagrass stems from its shades of beige, brown and green that are evident even after the fibres are spun into yarn. The Natural Rug Store uses a carefully chosen source of seagrass renowned for its quality and durability.

To compare Seagrass against our other natural materials please see our Suitability section.

Seagrass suitability & care

Suitability
Seagrass
Sisal
Coir
Jute
Sisool
Wool

Light domestic use
•
•
•
•
•
•

Heavy domestic use
•
•
•

•
•

Castor chair use

•

•

Stair use

•
•

•
•

Suitability
Seagrass

Light domestic use
•

Heavy domestic use
•

Castor chair use

Stair use

Seagrass rugs require simple maintenance to preserve their beauty and durability, The amount of traffic / footfall will determine the level of care needed.

Seagrass is unsuitable for use in any areas where high moisture levels are likely.

Preferred cleaning methods for Seagrass: Regular hoovering with a strong brush suction. Avoid steam cleaning. Opt for dry cleaning or use a dry-cleaning compound, or get our specially formulated cleaning kit.

Intec Stain Protection Treatment - for peace of mind The Natural Rug Store offers Intec stain protection treatment. Intec works by coating every fibre in a polymer shield, which reduces the impact of spills and watermarks. Intec is environmentally friendly, completely safe and does not affect the colour or the texture of your rug. This option can be added at the checkout for a small extra cost.