Identity & Authority: PROMOS – Signal Evidence & AI Readability

PROMOS

(https://promos.hr) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
0 Impact Weight: 15 / 100
0% Reputation

Authority is non-existent from a technical and structured perspective, as the schema_json is null and there are no meta descriptions. No team members, founders, or experts are named, leaving the business as a faceless entity. There is a massive technical credibility gap because the site lacks basic SEO elements like an H1 tag, which contradicts any claim of being a professional or ‘world-class’ operator in 2026.

The site claims its program is ‘closely tied to the quality and safety of your home’ but fails to demonstrate how. There are no mentions of thermal efficiency ratings, security certifications, or durability metrics to back up the ‘safety’ claim. The marketing tone is traditional and passive, offering assertions of quality that are never met with a corresponding case study or data point.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0