Information Density: PROMOS – Signal Evidence & AI Readability

PROMOS

(https://promos.hr) 📸 Data Snapshot: May 19, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
7 Impact Weight: 30 / 100
23% Reputation

The Information Density is critically low, with a total absence of H1-H4 headings across the crawled data. Body text consists of only 478 characters, most of which is generic filler regarding home quality and safety. The only substantive noun is the mention of ‘VEKA’ as a material supplier; otherwise, there are zero technical specifications, percentages, or named outcomes. This results in a high fluff-to-substance ratio where the site essentially asks the user to look elsewhere for actual information.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (https://promos.hr) PROMOS – PVC stolarija
Proizvodni program tvrtke PROMOS usko je vezan uz kvalitetu i sigurnost Vašeg doma. U PROMOS-u proizvodimo:

prozore
ulazna vrata
klizne stijene
zimske vrtove
rolete
grilje

Sve proizvode konfekcioniramo iz materijala svjetski poznate njemačke tvrtke VEKA, vodećeg svjetskog proizvođača PVC profila.

O kakvoći proizvoda kao i o našem pristupu svakom klijentu više možete saznati na ostalim stranicama našeg site-a.
478 chars
🧭 Industry Context — common generic-claim patterns in Architecture, Interior Design & Home Improvement to weigh the text against
Generic Claims: bringing your vision to life, creating dream spaces, award-winning designs, exceeding expectations, tailored to your lifestyle, attention to detail…
Red Flags: portfolio with no project names or locations, no professional registrations listed, stock interior photography, claims every design style without specialization evidence, no planning or regulatory knowledge demonstrated, renders presented as completed projects…
Semantic Drift Patterns: homepage shows luxury residential but services include budget renovations, portfolio shows one style but claims versatility across all aesthetics, homepage claims bespoke but process page describes standardized packages, claims architectural services but team has no registered architects…
Proof Expectations: named project portfolio with before/after images, professional registration numbers (RIBA, AIA, ARB), client testimonials linked to specific completed projects, planning permission and building regulation references, named team members with professional qualifications, project timelines and budget adherence examples…