Shelly Group SE
(https://shelly.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are no authority gaps. The Organization schema is robust, providing a physical address in Sofia, a Wikipedia link, and a founding date of 2015. The technical implementation of the site matches its claim of being a tech-forward company, featuring granular JSON-LD and a logical heading hierarchy that prioritizes product identification.
The primary disconnect is temporal and technical. Claims of revenue growth are dated to H1 2025, which is roughly 12-18 months old relative to the June 2026 anchor, making them aging but not yet stale. The boldest claims regarding energy savings are undermined by the 0 % counter on the homepage, representing a failure to demonstrate the efficiency promised in the hero text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.shelly.com/#website",
"url": "https://www.shelly.com/",
"name": "Shelly",
"alternateName": "Shelly Group",
"publisher": {
"@id": "https://www.shelly.com/#organization"
}
},
{
"@type": "Organization",
"@id": "https://www.shelly.com/#organization",
"name": "Shelly Group SE",
"legalName": "Shelly Group SE",
"description": "Shelly Group SE is a technology company specialized in delivering high-quality Smart Home and IoT solutions.",
"foundingDate": "2015",
"brand": {
"@type": "Brand",
"name": "Shelly"
},
"logo": "https://www.shelly.com/cdn/shop/files/logo.svg",
"image": "https://www.shelly.com/cdn/shop/files/logo.svg",
"address": {
"@type": "PostalAddress",
"streetAddress": "Cherni vrah Blvd 103",
"addressLocality": "Sofia",
"postalCode": "1407",
"addressCountry": "BG"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+359 2 988 7435",
"contactType": "customer service",
"areaServed": [
"Europe",
"US",
"AU"
],
"availableLanguage": [
"de",
"fr",
"en",
"it"
]
}
],
"url": "https://www.shelly.com/",
"sameAs": [
"https://www.facebook.com/Shelly.IoT/",
"https://x.com/shelly_IoT",
"https://www.instagram.com/shelly.iot/",
"https://www.linkedin.com/company/shellygroup",
"https://www.threads.net/@shelly.iot",
"https://www.tiktok.com/@shelly.iot",
"https://www.youtube.com/@Shelly_IoT",
"https://en.wikipedia.org/wiki/Shelly_Group",
"https://apps.apple.com/developer/shelly-europe-eood/id1521653049",
"https://apps.apple.com/app/shelly-smart-control/id1660045967",
"https://play.google.com/store/apps/details?id=cloud.shelly.smartcontrol",
"https://appgallery.huawei.com/app/C107730315",
"https://www.trustpilot.com/review/www.shelly.com"
]
}
]
}
/collections/all-products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.shelly.com/collections/all-products#webpage",
"name": "All Smart Home Products – Shelly Global Shop",
"url": "https://www.shelly.com/collections/all-products",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.shelly.com/#website"
},
"about": {
"@id": "https://www.shelly.com/#organization"
},
"description": "Shelly smart home devices for lighting, switching, plugs and energy monitoring. Reliable connectivity with local control and secure cloud access.",
"breadcrumb": {
"@id": "https://www.shelly.com/collections/all-products#breadcrumbs"
},
"mainEntity": {
"@id": "https://www.shelly.com/collections/all-products#itemlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shelly.com/collections/all-products#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shelly.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://www.shelly.com/collections/all-products"
},
{
"@type": "ListItem",
"position": 3,
"name": "All Smart Home Products"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.shelly.com/collections/all-products#itemlist",
"name": "All Smart Home Products – Product List",
"url": "https://www.shelly.com/collections/all-products",
"inLanguage": "en",
"numberOfItems": 170,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.shelly.com/products/shelly-1-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.shelly.com/products/shelly-1pm-gen4-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.shelly.com/products/shelly-2pm-gen4-1",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.shelly.com/products/shelly-dimmer-0-1-10v-pm-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.shelly.com/products/shelly-em-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 17927
}
/collections/new/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.shelly.com/collections/new#webpage",
"name": "New – Shelly Global Shop",
"url": "https://www.shelly.com/collections/new",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.shelly.com/#website"
},
"about": {
"@id": "https://www.shelly.com/#organization"
},
"description": null,
"breadcrumb": {
"@id": "https://www.shelly.com/collections/new#breadcrumbs"
},
"mainEntity": {
"@id": "https://www.shelly.com/collections/new#itemlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shelly.com/collections/new#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shelly.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://www.shelly.com/collections/all-products"
},
{
"@type": "ListItem",
"position": 3,
"name": "New"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.shelly.com/collections/new#itemlist",
"name": "New – Product List",
"url": "https://www.shelly.com/collections/new",
"inLanguage": "en",
"numberOfItems": 29,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.shelly.com/products/shelly-pro-cb",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.shelly.com/products/shelly-blu-motion-zb",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.shelly.com/products/shelly-flood-s-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.shelly.com/products/yihao-yh002-a-blinds-controller",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.shelly.com/products/raex-automated-curtain-system",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 17080
}
/collections/smart-wi-fi/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.shelly.com/collections/smart-wi-fi#webpage",
"name": "Smart Wi-Fi Products – Shelly Global Shop",
"url": "https://www.shelly.com/collections/smart-wi-fi",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.shelly.com/#website"
},
"about": {
"@id": "https://www.shelly.com/#organization"
},
"description": "Shelly smart home Wi-Fi devices for lighting, switching, plugs, and energy metering. No hub required. Direct Wi-Fi control for fast automations.",
"breadcrumb": {
"@id": "https://www.shelly.com/collections/smart-wi-fi#breadcrumbs"
},
"mainEntity": {
"@id": "https://www.shelly.com/collections/smart-wi-fi#itemlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shelly.com/collections/smart-wi-fi#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shelly.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://www.shelly.com/collections/all-products"
},
{
"@type": "ListItem",
"position": 3,
"name": "Smart Wi-Fi Products"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.shelly.com/collections/smart-wi-fi#itemlist",
"name": "Smart Wi-Fi Products – Product List",
"url": "https://www.shelly.com/collections/smart-wi-fi",
"inLanguage": "en",
"numberOfItems": 47,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.shelly.com/products/shelly-1-gen3-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.shelly.com/products/shelly-1pm-gen3-2",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.shelly.com/products/shelly-2pm-gen3-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.shelly.com/products/shelly-0-1-10v-dimmer-pm-gen3",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.shelly.com/products/shelly-1-mini-gen3-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 17497
}
🛡️ Trust Signals — external proof links that back the declared identity
1957Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 497 | 4 |
| /collections/all-products/ | 486 | 4 |
| /collections/new/ | 486 | 4 |
| /collections/smart-wi-fi/ | 488 | 4 |
Explore the other reputation pillars for Shelly Group SE
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Shelly Group SE, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Shelly Group SE: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://shelly.com to view the most current version of its content and see directly what this company is about and what it offers.