Shelly Group SE
(https://shelly.com) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
Trust signals are mixed due to technical errors. The site shows a healthy review_count of 497 with verified proof_links to Trustpilot. However, the homepage features statistical counters for households, devices sold, and energy savings that all display 0. This creates a trust deficit where the site claims to offer data-driven results but fails to populate the proof. The newsroom mentions like Berenberg Buy Rating and revenue growth of 29.3% in H1 2025 serve as strong external validation, albeit the latter is now aging evidence given the 2026 system date.
Proof density is high with a technical focus. Out of the 4 pages analyzed, the site consistently provides exact model numbers, pricing (e.g., 77,23 Euro), and technical protocols. There are over 100 instances of specific technical evidence across the crawled data, far exceeding the threshold for a minimal BS rating in specificity.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
1957Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 497 | 4 |
| /collections/all-products/ | 486 | 4 |
| /collections/new/ | 486 | 4 |
| /collections/smart-wi-fi/ | 488 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.shelly.com/#website",
"url": "https://www.shelly.com/",
"name": "Shelly",
"alternateName": "Shelly Group",
"publisher": {
"@id": "https://www.shelly.com/#organization"
}
},
{
"@type": "Organization",
"@id": "https://www.shelly.com/#organization",
"name": "Shelly Group SE",
"legalName": "Shelly Group SE",
"description": "Shelly Group SE is a technology company specialized in delivering high-quality Smart Home and IoT solutions.",
"foundingDate": "2015",
"brand": {
"@type": "Brand",
"name": "Shelly"
},
"logo": "https://www.shelly.com/cdn/shop/files/logo.svg",
"image": "https://www.shelly.com/cdn/shop/files/logo.svg",
"address": {
"@type": "PostalAddress",
"streetAddress": "Cherni vrah Blvd 103",
"addressLocality": "Sofia",
"postalCode": "1407",
"addressCountry": "BG"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+359 2 988 7435",
"contactType": "customer service",
"areaServed": [
"Europe",
"US",
"AU"
],
"availableLanguage": [
"de",
"fr",
"en",
"it"
]
}
],
"url": "https://www.shelly.com/",
"sameAs": [
"https://www.facebook.com/Shelly.IoT/",
"https://x.com/shelly_IoT",
"https://www.instagram.com/shelly.iot/",
"https://www.linkedin.com/company/shellygroup",
"https://www.threads.net/@shelly.iot",
"https://www.tiktok.com/@shelly.iot",
"https://www.youtube.com/@Shelly_IoT",
"https://en.wikipedia.org/wiki/Shelly_Group",
"https://apps.apple.com/developer/shelly-europe-eood/id1521653049",
"https://apps.apple.com/app/shelly-smart-control/id1660045967",
"https://play.google.com/store/apps/details?id=cloud.shelly.smartcontrol",
"https://appgallery.huawei.com/app/C107730315",
"https://www.trustpilot.com/review/www.shelly.com"
]
}
]
}
/collections/all-products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.shelly.com/collections/all-products#webpage",
"name": "All Smart Home Products – Shelly Global Shop",
"url": "https://www.shelly.com/collections/all-products",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.shelly.com/#website"
},
"about": {
"@id": "https://www.shelly.com/#organization"
},
"description": "Shelly smart home devices for lighting, switching, plugs and energy monitoring. Reliable connectivity with local control and secure cloud access.",
"breadcrumb": {
"@id": "https://www.shelly.com/collections/all-products#breadcrumbs"
},
"mainEntity": {
"@id": "https://www.shelly.com/collections/all-products#itemlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shelly.com/collections/all-products#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shelly.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://www.shelly.com/collections/all-products"
},
{
"@type": "ListItem",
"position": 3,
"name": "All Smart Home Products"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.shelly.com/collections/all-products#itemlist",
"name": "All Smart Home Products – Product List",
"url": "https://www.shelly.com/collections/all-products",
"inLanguage": "en",
"numberOfItems": 170,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.shelly.com/products/shelly-1-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.shelly.com/products/shelly-1pm-gen4-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.shelly.com/products/shelly-2pm-gen4-1",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.shelly.com/products/shelly-dimmer-0-1-10v-pm-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.shelly.com/products/shelly-em-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 17927
}
/collections/new/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.shelly.com/collections/new#webpage",
"name": "New – Shelly Global Shop",
"url": "https://www.shelly.com/collections/new",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.shelly.com/#website"
},
"about": {
"@id": "https://www.shelly.com/#organization"
},
"description": null,
"breadcrumb": {
"@id": "https://www.shelly.com/collections/new#breadcrumbs"
},
"mainEntity": {
"@id": "https://www.shelly.com/collections/new#itemlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shelly.com/collections/new#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shelly.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://www.shelly.com/collections/all-products"
},
{
"@type": "ListItem",
"position": 3,
"name": "New"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.shelly.com/collections/new#itemlist",
"name": "New – Product List",
"url": "https://www.shelly.com/collections/new",
"inLanguage": "en",
"numberOfItems": 29,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.shelly.com/products/shelly-pro-cb",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.shelly.com/products/shelly-blu-motion-zb",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.shelly.com/products/shelly-flood-s-gen4",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.shelly.com/products/yihao-yh002-a-blinds-controller",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
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"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.shelly.com/products/raex-automated-curtain-system",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 17080
}
/collections/smart-wi-fi/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.shelly.com/collections/smart-wi-fi#webpage",
"name": "Smart Wi-Fi Products – Shelly Global Shop",
"url": "https://www.shelly.com/collections/smart-wi-fi",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.shelly.com/#website"
},
"about": {
"@id": "https://www.shelly.com/#organization"
},
"description": "Shelly smart home Wi-Fi devices for lighting, switching, plugs, and energy metering. No hub required. Direct Wi-Fi control for fast automations.",
"breadcrumb": {
"@id": "https://www.shelly.com/collections/smart-wi-fi#breadcrumbs"
},
"mainEntity": {
"@id": "https://www.shelly.com/collections/smart-wi-fi#itemlist"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.shelly.com/collections/smart-wi-fi#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.shelly.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"item": "https://www.shelly.com/collections/all-products"
},
{
"@type": "ListItem",
"position": 3,
"name": "Smart Wi-Fi Products"
}
]
},
{
"@type": "ItemList",
"@id": "https://www.shelly.com/collections/smart-wi-fi#itemlist",
"name": "Smart Wi-Fi Products – Product List",
"url": "https://www.shelly.com/collections/smart-wi-fi",
"inLanguage": "en",
"numberOfItems": 47,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.shelly.com/products/shelly-1-gen3-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.shelly.com/products/shelly-1pm-gen3-2",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.shelly.com/products/shelly-2pm-gen3-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.shelly.com/products/shelly-0-1-10v-dimmer-pm-gen3",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.shelly.com/products/shelly-1-mini-gen3-list",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 17497
}
Explore the other reputation pillars for Shelly Group SE
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Shelly Group SE, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Shelly Group SE: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://shelly.com to view the most current version of its content and see directly what this company is about and what it offers.