The Local Project
(https://thelocalproject.com.au) 📸 Data Snapshot: May 28, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
There is a significant authority gap regarding the humans behind the platform; no editors, founders, or experts are named in the headings or Person schema properties. The technical implementation is surprisingly weak for a premium design site, with a total absence of H1 tags across the homepage and three sub-pages, which undermines its claim to ‘Design Excellence’. While the Organization schema is present, it lacks specific ‘founder’ or ‘knowsAbout’ properties that would link the brand to recognized industry figures, leaving it as a faceless aggregator.
The site makes bold claims about featuring the ‘best’ and being a ‘Wide Range’ of designers, yet the analyzed text provides no metrics to support these assertions (e.g., ‘1,000+ verified designers’ or ‘30,000 monthly readers’). The marketing tone is aspirational, but the substance provided is purely organizational. The disconnect lies in the brand’s premium aesthetic (implied by image captions) versus the generic, low-information technical data that powers the site’s interface.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thelocalproject.com.au/",
"url": "https://thelocalproject.com.au/",
"name": "Home - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"about": {
"@id": "https://thelocalproject.com.au/#organization"
},
"datePublished": "2024-06-23T18:45:36+00:00",
"dateModified": "2026-05-27T05:42:35+00:00",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thelocalproject.com.au/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
/videos/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thelocalproject.com.au/videos/",
"url": "https://thelocalproject.com.au/videos/",
"name": "Videos Archive - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://thelocalproject.com.au/videos/#primaryimage"
},
"image": {
"@id": "https://thelocalproject.com.au/videos/#primaryimage"
},
"thumbnailUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/26131516/Pipis-by-Siera-Group-and-Ellivo-The-Local-Project-Image-1.jpg",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/videos/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/videos/#primaryimage",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/26131516/Pipis-by-Siera-Group-and-Ellivo-The-Local-Project-Image-1.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/26131516/Pipis-by-Siera-Group-and-Ellivo-The-Local-Project-Image-1.jpg",
"width": 1800,
"height": 1013,
"caption": "Pipis By Siera Group And Ellivo The Local Project Image (1)"
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/videos/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thelocalproject.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Videos"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
/articles/lifestyle/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thelocalproject.com.au/articles/lifestyle/",
"url": "https://thelocalproject.com.au/articles/lifestyle/",
"name": "Lifestyle Archives - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://thelocalproject.com.au/articles/lifestyle/#primaryimage"
},
"image": {
"@id": "https://thelocalproject.com.au/articles/lifestyle/#primaryimage"
},
"thumbnailUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/28032945/Design-Show-Australia-KitchenBath-Show-and-Futurebuild-Australia-Come-to-Sydney-in-June-The-Local-Project-Image-13.jpg",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/articles/lifestyle/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/articles/lifestyle/#primaryimage",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/28032945/Design-Show-Australia-KitchenBath-Show-and-Futurebuild-Australia-Come-to-Sydney-in-June-The-Local-Project-Image-13.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/28032945/Design-Show-Australia-KitchenBath-Show-and-Futurebuild-Australia-Come-to-Sydney-in-June-The-Local-Project-Image-13.jpg",
"width": 1800,
"height": 1200,
"caption": "Design Show Australia, Kitchen+bath Show And Futurebuild Australia Come To Sydney In June The Local Project Image (13)"
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/articles/lifestyle/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thelocalproject.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Article Types",
"item": "https://thelocalproject.com.au/articles/article-types/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Lifestyle"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
/profiles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thelocalproject.com.au/profiles/",
"url": "https://thelocalproject.com.au/profiles/",
"name": "Profiles & Galleries - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://thelocalproject.com.au/profiles/#primaryimage"
},
"image": {
"@id": "https://thelocalproject.com.au/profiles/#primaryimage"
},
"thumbnailUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/04/28113612/250526_DW_TASS_Marricville_s11_0076-copy.jpg",
"description": "Celebrating the best in Architecture and Design across Australia, New Zealand and North America, explore the wide range of designers, makers and distributors featured across The Local Project.",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/profiles/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/profiles/#primaryimage",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2026/04/28113612/250526_DW_TASS_Marricville_s11_0076-copy.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/04/28113612/250526_DW_TASS_Marricville_s11_0076-copy.jpg",
"width": 1518,
"height": 1897,
"caption": "250526 Dw Tass Marricville S11 0076 Copy"
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/profiles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thelocalproject.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Profiles"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
26Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 3 |
| /videos/ | 3 | 3 |
| /articles/lifestyle/ | 13 | 4 |
| /profiles/ | 5 | 3 |
Explore the other reputation pillars for The Local Project
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Local Project, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Local Project: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thelocalproject.com.au to view the most current version of its content and see directly what this company is about and what it offers.