The Local Project
(https://thelocalproject.com.au) 📸 Data Snapshot: May 28, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
The site reports review counts (e.g., 13 on the Lifestyle page, 5 on the homepage) but provides zero proof_links_count to external verification sources like Google Reviews or Trustpilot in the provided data. The meta-description claims to celebrate the ‘best in Architecture’, a superlative performance claim that lacks a defined methodology or independent audit. While the schema_json includes a Facebook sameAs link, the trust theatre flag is active because it presents numeric review ratings without verifiable, third-party click-through paths for the user to validate the sentiment.
The proof-to-assertion ratio is skewed by the lack of body text; while the schema identifies specific projects like ‘Pipis’ by ‘Siera Group’, the site itself offers no verifiable data points regarding its own reach or impact. The site acts as a proof-vehicle for other architects but provides little self-validation beyond its social media links. With 0 instances of specific numbers (percentages, growth metrics, or dated results) in the headings, the burden of proof is carried entirely by image thumbnails.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
26Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 3 |
| /videos/ | 3 | 3 |
| /articles/lifestyle/ | 13 | 4 |
| /profiles/ | 5 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thelocalproject.com.au/",
"url": "https://thelocalproject.com.au/",
"name": "Home - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"about": {
"@id": "https://thelocalproject.com.au/#organization"
},
"datePublished": "2024-06-23T18:45:36+00:00",
"dateModified": "2026-05-27T05:42:35+00:00",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thelocalproject.com.au/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
/videos/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thelocalproject.com.au/videos/",
"url": "https://thelocalproject.com.au/videos/",
"name": "Videos Archive - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://thelocalproject.com.au/videos/#primaryimage"
},
"image": {
"@id": "https://thelocalproject.com.au/videos/#primaryimage"
},
"thumbnailUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/26131516/Pipis-by-Siera-Group-and-Ellivo-The-Local-Project-Image-1.jpg",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/videos/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/videos/#primaryimage",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/26131516/Pipis-by-Siera-Group-and-Ellivo-The-Local-Project-Image-1.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/26131516/Pipis-by-Siera-Group-and-Ellivo-The-Local-Project-Image-1.jpg",
"width": 1800,
"height": 1013,
"caption": "Pipis By Siera Group And Ellivo The Local Project Image (1)"
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/videos/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thelocalproject.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Videos"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
/articles/lifestyle/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thelocalproject.com.au/articles/lifestyle/",
"url": "https://thelocalproject.com.au/articles/lifestyle/",
"name": "Lifestyle Archives - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://thelocalproject.com.au/articles/lifestyle/#primaryimage"
},
"image": {
"@id": "https://thelocalproject.com.au/articles/lifestyle/#primaryimage"
},
"thumbnailUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/28032945/Design-Show-Australia-KitchenBath-Show-and-Futurebuild-Australia-Come-to-Sydney-in-June-The-Local-Project-Image-13.jpg",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/articles/lifestyle/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/articles/lifestyle/#primaryimage",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/28032945/Design-Show-Australia-KitchenBath-Show-and-Futurebuild-Australia-Come-to-Sydney-in-June-The-Local-Project-Image-13.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/05/28032945/Design-Show-Australia-KitchenBath-Show-and-Futurebuild-Australia-Come-to-Sydney-in-June-The-Local-Project-Image-13.jpg",
"width": 1800,
"height": 1200,
"caption": "Design Show Australia, Kitchen+bath Show And Futurebuild Australia Come To Sydney In June The Local Project Image (13)"
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/articles/lifestyle/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thelocalproject.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Article Types",
"item": "https://thelocalproject.com.au/articles/article-types/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Lifestyle"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
/profiles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://thelocalproject.com.au/profiles/",
"url": "https://thelocalproject.com.au/profiles/",
"name": "Profiles & Galleries - The Local Project",
"isPartOf": {
"@id": "https://thelocalproject.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://thelocalproject.com.au/profiles/#primaryimage"
},
"image": {
"@id": "https://thelocalproject.com.au/profiles/#primaryimage"
},
"thumbnailUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/04/28113612/250526_DW_TASS_Marricville_s11_0076-copy.jpg",
"description": "Celebrating the best in Architecture and Design across Australia, New Zealand and North America, explore the wide range of designers, makers and distributors featured across The Local Project.",
"breadcrumb": {
"@id": "https://thelocalproject.com.au/profiles/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/profiles/#primaryimage",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2026/04/28113612/250526_DW_TASS_Marricville_s11_0076-copy.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2026/04/28113612/250526_DW_TASS_Marricville_s11_0076-copy.jpg",
"width": 1518,
"height": 1897,
"caption": "250526 Dw Tass Marricville S11 0076 Copy"
},
{
"@type": "BreadcrumbList",
"@id": "https://thelocalproject.com.au/profiles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thelocalproject.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Profiles"
}
]
},
{
"@type": "WebSite",
"@id": "https://thelocalproject.com.au/#website",
"url": "https://thelocalproject.com.au/",
"name": "The Local Project",
"description": "",
"publisher": {
"@id": "https://thelocalproject.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thelocalproject.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://thelocalproject.com.au/#organization",
"name": "The Local Project",
"url": "https://thelocalproject.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://thelocalproject.com.au/#/schema/logo/image/",
"url": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"contentUrl": "https://d31dpzy4bseog7.cloudfront.net/media/2021/03/04203550/TLP_Favicon_2020.jpg-web.jpg",
"width": 300,
"height": 300,
"caption": "The Local Project"
},
"image": {
"@id": "https://thelocalproject.com.au/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thelocalprojectpublication"
]
}
]
}
Explore the other reputation pillars for The Local Project
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Local Project, captured on May 28, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Local Project: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thelocalproject.com.au to view the most current version of its content and see directly what this company is about and what it offers.