Activate Waterford
(https://activatewaterford.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
There is a notable authority gap regarding structured data; the schema_json is limited to generic WebPage and WebSite types, failing to utilize LocalBusiness or Organization schema to confirm physical location, opening hours, or price ranges. While the site mentions a ‘Family Friendly Ireland Awards’ panel, it does not name specific directors or experts, nor does it provide a digital footprint for the ‘expert tuition’ claimed for climbing. The technical implementation is clean but lacks the advanced identity markers of an industry authority.
The marketing tone is largely grounded in reality, though the claim to be ‘Ireland’s No.1’ is an unsubstantiated performance boast common in the sector. The ‘25,000 square feet’ claim is a physical performance metric that remains unverified by a floor plan or external architectural citation. However, the booking engine’s real-time availability of slots for ’30 Minutes – Private’ gaming acts as a functional proof of the business’s operational claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://activatewaterford.ie/",
"url": "https://activatewaterford.ie/",
"name": "Home - Activate Waterford",
"isPartOf": {
"@id": "https://activatewaterford.ie/#website"
},
"datePublished": "2016-11-03T10:00:25+00:00",
"dateModified": "2026-02-13T15:52:50+00:00",
"breadcrumb": {
"@id": "https://activatewaterford.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://activatewaterford.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://activatewaterford.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://activatewaterford.ie/#website",
"url": "https://activatewaterford.ie/",
"name": "Activate Waterford",
"description": "Bowling, Climbing, Bouldering, Softplay",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://activatewaterford.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/parties/parties-at-activate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://activatewaterford.ie/parties/parties-at-activate-old/",
"url": "https://activatewaterford.ie/parties/parties-at-activate-old/",
"name": "Parties - Activate Waterford",
"isPartOf": {
"@id": "https://activatewaterford.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://activatewaterford.ie/parties/parties-at-activate-old/#primaryimage"
},
"image": {
"@id": "https://activatewaterford.ie/parties/parties-at-activate-old/#primaryimage"
},
"thumbnailUrl": "https://activatewaterford.ie/wp-content/uploads/2020/01/activate-neon-2-scaled-e1579617004491.jpg",
"datePublished": "2020-01-15T16:38:57+00:00",
"dateModified": "2026-01-07T10:04:52+00:00",
"breadcrumb": {
"@id": "https://activatewaterford.ie/parties/parties-at-activate-old/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://activatewaterford.ie/parties/parties-at-activate-old/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://activatewaterford.ie/parties/parties-at-activate-old/#primaryimage",
"url": "https://activatewaterford.ie/wp-content/uploads/2020/01/activate-neon-2-scaled-e1579617004491.jpg",
"contentUrl": "https://activatewaterford.ie/wp-content/uploads/2020/01/activate-neon-2-scaled-e1579617004491.jpg",
"width": 1820,
"height": 1000,
"caption": "M9KNF0 Activate neon sign - Glowing Neon Sign on brickwall wall - 3D rendered royalty free stock illustration."
},
{
"@type": "BreadcrumbList",
"@id": "https://activatewaterford.ie/parties/parties-at-activate-old/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://activatewaterford.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Parties",
"item": "https://activatewaterford.ie/parties/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Parties"
}
]
},
{
"@type": "WebSite",
"@id": "https://activatewaterford.ie/#website",
"url": "https://activatewaterford.ie/",
"name": "Activate Waterford",
"description": "Bowling, Climbing, Bouldering, Softplay",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://activatewaterford.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/online-booking/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://activatewaterford.ie/online-booking/",
"url": "https://activatewaterford.ie/online-booking/",
"name": "Online Booking - Activate Waterford",
"isPartOf": {
"@id": "https://activatewaterford.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://activatewaterford.ie/online-booking/#primaryimage"
},
"image": {
"@id": "https://activatewaterford.ie/online-booking/#primaryimage"
},
"thumbnailUrl": "https://bookedit.online/wp-content/uploads/2024/05/calendar_light.svg",
"datePublished": "2024-11-25T05:14:07+00:00",
"dateModified": "2026-02-11T11:30:31+00:00",
"breadcrumb": {
"@id": "https://activatewaterford.ie/online-booking/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://activatewaterford.ie/online-booking/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://activatewaterford.ie/online-booking/#primaryimage",
"url": "https://bookedit.online/wp-content/uploads/2024/05/calendar_light.svg",
"contentUrl": "https://bookedit.online/wp-content/uploads/2024/05/calendar_light.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://activatewaterford.ie/online-booking/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://activatewaterford.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Online Booking"
}
]
},
{
"@type": "WebSite",
"@id": "https://activatewaterford.ie/#website",
"url": "https://activatewaterford.ie/",
"name": "Activate Waterford",
"description": "Bowling, Climbing, Bouldering, Softplay",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://activatewaterford.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/activities/interactive-area-kids-adult-activities/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/",
"url": "https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/",
"name": "Interactive Area - Activate Waterford",
"isPartOf": {
"@id": "https://activatewaterford.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/#primaryimage"
},
"image": {
"@id": "https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/#primaryimage"
},
"thumbnailUrl": "https://activatewaterford.ie/wp-content/uploads/2023/02/iwall-1-rotated-e1694777334921.jpg",
"datePublished": "2023-02-21T14:20:24+00:00",
"dateModified": "2024-02-24T16:31:19+00:00",
"breadcrumb": {
"@id": "https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/#primaryimage",
"url": "https://activatewaterford.ie/wp-content/uploads/2023/02/iwall-1-rotated-e1694777334921.jpg",
"contentUrl": "https://activatewaterford.ie/wp-content/uploads/2023/02/iwall-1-rotated-e1694777334921.jpg",
"width": 300,
"height": 400
},
{
"@type": "BreadcrumbList",
"@id": "https://activatewaterford.ie/activities/interactive-area-kids-adult-activities/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://activatewaterford.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kids & Families Activities",
"item": "https://activatewaterford.ie/activities/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Interactive Area"
}
]
},
{
"@type": "WebSite",
"@id": "https://activatewaterford.ie/#website",
"url": "https://activatewaterford.ie/",
"name": "Activate Waterford",
"description": "Bowling, Climbing, Bouldering, Softplay",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://activatewaterford.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/activities/bouldering-kids/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://activatewaterford.ie/activities/bouldering-kids/",
"url": "https://activatewaterford.ie/activities/bouldering-kids/",
"name": "Bouldering - Activate Waterford",
"isPartOf": {
"@id": "https://activatewaterford.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://activatewaterford.ie/activities/bouldering-kids/#primaryimage"
},
"image": {
"@id": "https://activatewaterford.ie/activities/bouldering-kids/#primaryimage"
},
"thumbnailUrl": "https://activatewaterford.ie/wp-content/uploads/2019/12/IMG_8282-resized-1.jpg",
"datePublished": "2019-12-11T12:53:46+00:00",
"dateModified": "2024-08-10T12:57:30+00:00",
"breadcrumb": {
"@id": "https://activatewaterford.ie/activities/bouldering-kids/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://activatewaterford.ie/activities/bouldering-kids/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://activatewaterford.ie/activities/bouldering-kids/#primaryimage",
"url": "https://activatewaterford.ie/wp-content/uploads/2019/12/IMG_8282-resized-1.jpg",
"contentUrl": "https://activatewaterford.ie/wp-content/uploads/2019/12/IMG_8282-resized-1.jpg",
"width": 1200,
"height": 707
},
{
"@type": "BreadcrumbList",
"@id": "https://activatewaterford.ie/activities/bouldering-kids/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://activatewaterford.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kids & Families Activities",
"item": "https://activatewaterford.ie/activities/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Bouldering"
}
]
},
{
"@type": "WebSite",
"@id": "https://activatewaterford.ie/#website",
"url": "https://activatewaterford.ie/",
"name": "Activate Waterford",
"description": "Bowling, Climbing, Bouldering, Softplay",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://activatewaterford.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/activities/laser-wars/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://activatewaterford.ie/activities/laser-wars/",
"url": "https://activatewaterford.ie/activities/laser-wars/",
"name": "Laser Wars - Activate Waterford",
"isPartOf": {
"@id": "https://activatewaterford.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://activatewaterford.ie/activities/laser-wars/#primaryimage"
},
"image": {
"@id": "https://activatewaterford.ie/activities/laser-wars/#primaryimage"
},
"thumbnailUrl": "https://activatewaterford.ie/wp-content/uploads/2023/11/activate_W_RAF_8532-DeNoiseAI-low-light-scaled.jpg",
"datePublished": "2019-12-03T14:57:16+00:00",
"dateModified": "2025-01-09T15:05:58+00:00",
"breadcrumb": {
"@id": "https://activatewaterford.ie/activities/laser-wars/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://activatewaterford.ie/activities/laser-wars/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://activatewaterford.ie/activities/laser-wars/#primaryimage",
"url": "https://activatewaterford.ie/wp-content/uploads/2023/11/activate_W_RAF_8532-DeNoiseAI-low-light-scaled.jpg",
"contentUrl": "https://activatewaterford.ie/wp-content/uploads/2023/11/activate_W_RAF_8532-DeNoiseAI-low-light-scaled.jpg",
"width": 2560,
"height": 1708
},
{
"@type": "BreadcrumbList",
"@id": "https://activatewaterford.ie/activities/laser-wars/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://activatewaterford.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kids & Families Activities",
"item": "https://activatewaterford.ie/activities/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Laser Wars"
}
]
},
{
"@type": "WebSite",
"@id": "https://activatewaterford.ie/#website",
"url": "https://activatewaterford.ie/",
"name": "Activate Waterford",
"description": "Bowling, Climbing, Bouldering, Softplay",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://activatewaterford.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
67Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 0 |
| /parties/parties-at-activate/ | 11 | 0 |
| /online-booking/ | 12 | 0 |
| /activities/interactive-area-kids-adult-activities/ | 11 | 0 |
| /activities/bouldering-kids/ | 11 | 0 |
| /activities/laser-wars/ | 11 | 0 |
Explore the other reputation pillars for Activate Waterford
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Activate Waterford, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Activate Waterford: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://activatewaterford.ie to view the most current version of its content and see directly what this company is about and what it offers.