Identity & Authority: Funky Monkeys – Signal Evidence & AI Readability

Funky Monkeys

(https://funkymonkeys.co) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

There is a notable authority gap in the technical implementation, as the schema_json lacks Organization or LocalBusiness data that would link the six specific locations to a single corporate entity. No founders, owners, or management team members are named, which is common for child-focused venues but creates a ‘faceless’ brand identity. The claim of being a ‘leading’ operator is made without the digital footprint of a market leader, such as Person schema for leadership or SameAs links to official business registries. The business presents itself as a franchise-style operator without providing the transparent governance structure expected of one.

The site avoids grandiose marketing performance claims, focusing instead on logistical ‘proof of life’ such as pricing and opening hours. The only significant disconnect is the ‘leading operator’ claim, which is a bold market-share assertion unsupported by any verifiable data or third-party accreditation. Most other claims, such as offering ‘delicious food’ or ‘high quality beverages,’ are subjective but anchored by specific menu descriptions. The site doesn’t claim to ‘redefine entertainment’ or ‘push boundaries,’ staying largely within its actual operational capabilities.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://funkymonkeys.co/",
            "url": "https://funkymonkeys.co/",
            "name": "Funky Monkeys - Home",
            "isPartOf": {
                "@id": "https://funkymonkeys.co/#website"
            },
            "datePublished": "2015-05-13T09:23:43+00:00",
            "dateModified": "2026-02-24T10:30:40+00:00",
            "breadcrumb": {
                "@id": "https://funkymonkeys.co/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://funkymonkeys.co/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://funkymonkeys.co/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://funkymonkeys.co/#website",
            "url": "https://funkymonkeys.co/",
            "name": "Funky Monkeys",
            "description": "Soft Play Centres",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://funkymonkeys.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/centres/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://funkymonkeys.co/centres/",
            "url": "https://funkymonkeys.co/centres/",
            "name": "Funky Monkeys - Our Centres",
            "isPartOf": {
                "@id": "https://funkymonkeys.co/#website"
            },
            "datePublished": "2024-02-05T14:23:33+00:00",
            "dateModified": "2025-12-12T13:27:29+00:00",
            "breadcrumb": {
                "@id": "https://funkymonkeys.co/centres/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://funkymonkeys.co/centres/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://funkymonkeys.co/centres/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://funkymonkeys.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Centres"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://funkymonkeys.co/#website",
            "url": "https://funkymonkeys.co/",
            "name": "Funky Monkeys",
            "description": "Soft Play Centres",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://funkymonkeys.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/parties/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://funkymonkeys.co/parties/",
            "url": "https://funkymonkeys.co/parties/",
            "name": "Funky Monkeys - Parties",
            "isPartOf": {
                "@id": "https://funkymonkeys.co/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://funkymonkeys.co/parties/#primaryimage"
            },
            "image": {
                "@id": "https://funkymonkeys.co/parties/#primaryimage"
            },
            "thumbnailUrl": "http://funkymonkeys.co/wp-content/uploads/2015/05/book-party-nowx2-300x57.png",
            "datePublished": "2023-04-19T13:40:31+00:00",
            "dateModified": "2025-10-08T09:12:16+00:00",
            "breadcrumb": {
                "@id": "https://funkymonkeys.co/parties/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://funkymonkeys.co/parties/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://funkymonkeys.co/parties/#primaryimage",
            "url": "https://funkymonkeys.co/wp-content/uploads/2015/05/book-party-nowx2.png",
            "contentUrl": "https://funkymonkeys.co/wp-content/uploads/2015/05/book-party-nowx2.png",
            "width": 840,
            "height": 160
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://funkymonkeys.co/parties/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://funkymonkeys.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Parties"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://funkymonkeys.co/#website",
            "url": "https://funkymonkeys.co/",
            "name": "Funky Monkeys",
            "description": "Soft Play Centres",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://funkymonkeys.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/membership-benefits/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://funkymonkeys.co/membership-benefits/",
            "url": "https://funkymonkeys.co/membership-benefits/",
            "name": "Funky Monkeys - Funky Monkeys Membership Benefits",
            "isPartOf": {
                "@id": "https://funkymonkeys.co/#website"
            },
            "datePublished": "2023-07-06T11:36:18+00:00",
            "dateModified": "2025-04-29T10:38:19+00:00",
            "breadcrumb": {
                "@id": "https://funkymonkeys.co/membership-benefits/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://funkymonkeys.co/membership-benefits/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://funkymonkeys.co/membership-benefits/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://funkymonkeys.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Funky Monkeys Membership Benefits"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://funkymonkeys.co/#website",
            "url": "https://funkymonkeys.co/",
            "name": "Funky Monkeys",
            "description": "Soft Play Centres",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://funkymonkeys.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/faqs/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://funkymonkeys.co/faqs/",
            "url": "https://funkymonkeys.co/faqs/",
            "name": "Funky Monkeys - FAQ's",
            "isPartOf": {
                "@id": "https://funkymonkeys.co/#website"
            },
            "datePublished": "2015-05-28T11:04:48+00:00",
            "dateModified": "2026-02-24T10:27:14+00:00",
            "breadcrumb": {
                "@id": "https://funkymonkeys.co/faqs/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://funkymonkeys.co/faqs/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://funkymonkeys.co/faqs/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://funkymonkeys.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "FAQ’s"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://funkymonkeys.co/#website",
            "url": "https://funkymonkeys.co/",
            "name": "Funky Monkeys",
            "description": "Soft Play Centres",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://funkymonkeys.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/contact-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://funkymonkeys.co/contact-us/",
            "url": "https://funkymonkeys.co/contact-us/",
            "name": "Funky Monkeys - Contact Us",
            "isPartOf": {
                "@id": "https://funkymonkeys.co/#website"
            },
            "datePublished": "2015-05-28T11:07:38+00:00",
            "dateModified": "2024-02-01T13:39:49+00:00",
            "breadcrumb": {
                "@id": "https://funkymonkeys.co/contact-us/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://funkymonkeys.co/contact-us/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://funkymonkeys.co/contact-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://funkymonkeys.co/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://funkymonkeys.co/#website",
            "url": "https://funkymonkeys.co/",
            "name": "Funky Monkeys",
            "description": "Soft Play Centres",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://funkymonkeys.co/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
30External proof links (all pages)
PageReviewsProof links
/ (home) 2 5
/centres/ 3 5
/parties/ 2 5
/membership-benefits/ 2 5
/faqs/ 2 5
/contact-us/ 2 5