Information Density: Gracenote – Signal Evidence & AI Readability

[H1] TV audiences have shifted; ad dollars have not
The need for content intelligence in the CTV eraDownload now
[H2] TV search and discovery in the AI era report
Download now
[H2] Gracenote connects people to the content they love
Discover our solutions
[H2] Unlock AI-powered content search and discovery
Download the white paper
[H2] Create engaging sports discovery experiences
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[H2] We help media and entertainment companies around the world connect audiences with the content they love.
Our entertainment metadata and IDs power the entertainment ecosystem, from creation to consumption, enabling you to maximize the value of content investments and engage viewers effectively.About Gracenote
[H2] Gracenote coverage by the numbers
Countries and 70+ languages0
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Channels and catalogs0K+
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Games and matches per year across 70 sports0K+
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Vehicles shipped with Gracenote metadata0M+Gracenote
[H2] Our solutions
[H4] Development
Stay in tune with Hollywood trends, know the buzz-worthy names and grasp what captures the audience’s attention to create your next big hit.Learn more
[H4] Distribution
Use Gracenote metadata, IDs and distribution network for effective content distribution, ensuring that your content is easily discoverable on leading video platforms and services worldwide.Learn more
[H4] Discovery
Create compelling entertainment guides, search and discovery experiences that drive your audience to tune in and engage.Learn more
[H4] Advertising
Enhance contextual ad targeting and brand suitability, along with CTV reporting, by using industry-standard Gracenote video content metadata and IDs.Learn moreTrusted by leading entertainment companies
[H4] Gracenote content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
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Testimonials
[H2] What our customers are saying
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[H6] It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei LiSenior Manager CMS & Metadata Product Development
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[H6] By helping to deliver a human-machine interface that is easy-to-use and aesthetically beautiful, Gracenote’s Smart Radio data solutions fit this approach perfectly.
Derek JenkinsSenior Vice President of Design & Brand
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[H6] At Watch Brasil, we aim to deliver a unique, high-quality entertainment experience to our subscribers. Partnering with Gracenote, with its reliable and comprehensive database, has been essential in enhancing our content curation and service quality. Beyond data resources, our collaboration on innovative projects and constant knowledge exchange has been crucial for developing new features. We are excited about this partnership's future and confident in continuing to exceed our users' expectations together.
Alexandre BarvikDirector of Content, Product, and Innovation
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[H6] Samsung is committed to delivering the most useful and engaging entertainment experiences to our users, By combining our AI technology with Gracenote’s industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally.
Bongjun KoCorporate EVP, Samsung Electronics Insights
[H2] Latest from Gracenote
[H6] Outside of the upfronts: Capitalizing on live sports across CTV
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026
[H6] TV audiences have shifted; ad dollars have not
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026
[H6] Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026
[H2] Discover how Gracenote metadata can help you unlock value from content
Whether you’re looking to accelerate content distribution or power next-gen personalized guides and user experiences, we can help you get the most from your content investment.Get in touch

[H1] Gracenote Data Hub
[H5] A view into global streaming video content
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[H3] Get an inside look at the video content that keeps streaming audiences pushing play.
This resource provides granular information about the content distributed by six global SVOD services (Amazon Prime Video, Apple TV, Disney+, HBO Max, Netflix and Paramount+) and more than 2,100 FAST channels.The Q2 2026 update includes the addition of SVOD data for HBO Max. As a result, year-over-year comparison data in the SVOD portion of the Data Hub does not include HBO Max. Until HBO Max data has been included for a year, it will only be presented for individual quarters.With the inclusion of HBO Max, the Data Hub tracks 31% more content across SVOD services than it did a year ago. Without HBO Max, the increase is 16%. Across content types, the inclusion of HBO Max had the biggest impact on sports, which now accounts for 5% of all content across the six providers. Outside of SVOD, audiences have 2,120 FAST channels available to them, up 19% over the past year. Outside of general entertainment, sports, news and reality are the most prominent genres at the channel level. The number of channels across these genres have increased by 12%, 57% and 32% over the past year, respectively. In total, global FAST channels now distribute more than 220,000 titles across movies, shows and sports, up 17% over the past year.Last updated: May 21, 2026.
[H6] SVOD
Total video distributionContent compositionGenre trends in contentMood trends in contentYear of production trendsContent exclusivity trends in contentGeographic production trends in content
[H6] FAST
Channel growthTotal video distributionGenre trends in contentMood trends in contentYear of production trendsGeographic production trends
[H4] Total video distribution
These charts depict the amount of content distributed by the global SVOD providers in 33 countries. They do not all operate in the same countries.
[H6] Total volume
The absolute count of every individual program, episode and movie from the global providers.
[H6] Unique program volume
The total number of each unique TV show, movie and sports-related programs from the global providers.
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[H4] For additional streaming content insights, download our 2025 State of Play report.
[H2] Frequently asked questions
[H6] What is The Gracenote Data Hub?
The Gracenote Data Hub is a set of data visualizations that present the content volume of subscription video-on-demand (SVOD) services and free ad-supported streaming TV (FAST) channels. The data for the hub is derived from Gracenote Global Video Data, the industry’s most comprehensive database of TV show and movie information. The data visualizations present the composition of the industry’s leading SVOD catalogs and FAST channels. It is updated quarterly.
[H6] Which SVOD providers are included, and how were they selected?
Gracenote launched its Data Hub in November 2024 with five SVOD providers: Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+. In May 2026, we added HBO Max. These six U.S.-based services have scaled to distribute video globally and are tracked in at least nine countries within Gracenote’s video database.
[H6] Why is YouTube not included?
YouTube has several video services, but none are classified as subscription video-on-demand services for traditional television and movie content, which is the focus of the Gracenote Data Hub.The primary YouTube offering (YouTube Main) is an ad-supported video sharing service for anyone who would like to upload and share video content.YouTube TV is a virtual multichannel video programming distributor (vMVPD) that provides live, scheduled linear programming without a traditional cable subscription (e.g., ABC, NBC, AMC, FOX, etc).YouTube Premium is an ad-free video-on-demand service that includes content from YouTube Main and YouTube Music.
[H6] Why are Tubi and Pluto not included?
The Gracenote Data Hub includes global SVOD providers. Tubi and Pluto TV each operate two streaming offerings: free ad-supported streaming TV (FAST) and ad-supported video-on-demand (AVOD), both of which can be accessed without any subscription or registration.
[H6] Is Hulu included in Disney+?
Yes. Hulu is a content hub within Disney+ as well as a stand-alone app in the U.S. Our data is comprehensive of all of the sub-catalogs within Disney+, and therefore we do not count the content in the stand-alone Hulu app in the U.S.
[H6] Is ‘Star’ included in Disney+?
Yes. Star is a content hub within Disney+ in certain markets. Just like Hulu, our Disney+ catalog data includes data from the Star sub-catalog.
[H6] What is in the “sports” portion of the distribution data?
There are three program types in the sports data that are currently available through SVOD:Team events: games, matches, competitions.Non-team events: games, matches, competitions for individuals.‘Other’ sports programming: documentaries and other sports-related programming.
[H6] Does this data hub expose companies that don’t meet local content creation regulations?
No. The data does not disclose the number of programs and movies that each provider offers in each country or group of countries. The data hub only presents percentages that are based on the aggregation of the total output from all included providers in all included countries.
[H6] What is a FAST channel?
Free ad-supported television channels offer scheduled, linear TV programming (TV shows, movies, sports programming) through an internet connection. Individual channels are independently curated and distributed through services like Pluto TV and the Roku Channel. Some FAST channels are branded according to content owners, such as ABC News Live, some are curated by specific program title, such as Johnny Carson TV and others are curated by genre, such as Crime 360 and Classic Cinema.
[H6] Which FAST platforms are identified in the Gracenote Data Hub?
None. The Gracenote Data Hub does not identify individual FAST services (e.g., Pluto TV, Tubi, etc.). The Data Hub aggregates individual FAST channels and the programming they offer, much of which is available across multiple FAST services. Very few FAST channels are exclusive to individual platforms and services. Viewers, for example, can watch the NFL Channel, MLB Channel and PGA Tour Channel on Pluto TV, Tubi and The Roku Channel.Insights
[H2] Latest from Gracenote
[H6] Outside of the upfronts: Capitalizing on live sports across CTV
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026
[H6] TV audiences have shifted; ad dollars have not
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026
[H6] Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026October 2024
[H2] Total video distribution
These charts depict the amount of content distributed by Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ in 23 countries. They do not all operate in the same countries.
[H4] Total volume
The absolute count of every individual program, episode and movie from the five global providers.
[H4] Unique program volume
The total number of each unique TV show, movie and sports-related programs from the five global providers.
[H2] Video distribution trends by SVOD provider
These charts depict the percentages of content (by program type) that each provider distributes.
[H3] Content composition
Read as: As of October 2024, Amazon distributed 67.8% of the total content, 72.5% of the movies, 56.9% of the TV shows and 54.5% of the sports programs offered by the five providers.
[H3] Genre trends in content
In today’s overly fragmented world of TV services, nothing streamlines search and discovery journeys like standardized, enriched genre information. To help on this front, Gracenote maps every title in its SVOD library with just the right genre classification—or several (we’ve got 315 in total). That way, when viewers are looking for the latest romantic drama, they don’t mistakenly pick a title that’s actually a crime drama.Here’s a look at the top genres by platform. Click on each to explore.Amazon Prime VideoApple TV+Disney+NetflixParamount+Weighted averageRead as: 9.8% of the content across the five providers has an action genre.
[H3] Mood trends in content
As a leader in entertainment metadata, Gracenote wants to fulfill every viewer’s content journey. Our industry-leading video descriptor data extends well beyond program genre to help better connect audiences with content they’ll love. To that end, we developed 300 mood descriptors to further refine search and discovery journeys to keep viewers engaged. Here’s a look at the top moods by platform. Click on each to explore.Amazon Prime VideoApple TV+Disney+NetflixParamount+Weighted averageRead as: 13.8% of the content across the five providers has a dark mood.
[H3] Content exclusivity trends in content
Exclusive content can provide a competitive edge in an increasingly congested TV landscape. Get a view of what percentage of the video libraries are exclusive and what percentage are being offered elsewhere.Here’s a look at content exclusivity by platform.Read as: 92.8% of the content available from the five providers is exclusive to one of these providers.
[H3] Geographic production trends in content
The content available on today’s streaming services has become incredibly global. Gracenote geographic production data helps identify where content is produced to fuel discovery algorithms and help audiences find an array of content from well outside of their home countries. Here’s a look at geographic content production trends by platform.
[H6] Amazon Prime Video
[H6] Apple TV+
[H6] Disney+
[H6] Netflix
[H6] Paramount+
[H6] Weighted average
Note: Because these percentages are based on an aggregation of the total output, the data, as presented, does not disclose the number of programs and movies produced in individual countries or regions.Read as: 44.2% of the content available from these five providers was produced in the U.S.
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[H4] For additional streaming content insights, download our 2024 State of Play report.
Insights
[H2] Latest from Gracenote
[H6] Outside of the upfronts: Capitalizing on live sports across CTV
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026
[H6] TV audiences have shifted; ad dollars have not
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026
[H6] Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026

Solutions
[H1] Enhance your content with descriptive metadata
Overview
[H2] Gracenote helps to connect audiences with content they will love
Gracenote solutions underpin the entire content lifecycle from creation to distribution through discovery and ad monetization. Creators. Owners. Distributors. Aggregators. Platforms. Advertisers.
[H2] Content development
Stay in tune with Hollywood trends, know the buzz-worthy names and grasp what captures the audience’s attention to create your next big hit.
[H4] Identify an all-star cast and crew
Gracenote Studio System, the premier entertainment industry database, offers comprehensive coverage across people and projects.Learn more
[H4] Create inclusive content strategies
Gracenote Inclusion Analytics provides on-screen talent representation compared with audience diversity.Learn more
[H4] Make informed content investments
Gracenote Content Analytics empowers data-driven decisioning using analysis and insights about TV shows and movies.Learn more
[H2] Content distribution
Use Gracenote metadata, IDs and global distribution network for effective content distribution, ensuring that your content is easily discoverable on leading video platforms and services worldwide and helping you unlock monetization opportunities.
[H4] Quickly launch FAST channels
Gracenote FAST Program delivers Gracenote IDs, enriched program descriptions, imagery and schedules.Learn more
[H4] Gain visibility into metadata and submit content to Gracenote
Gracenote’s Content Tools allow look-up access to Gracenote’s video metadata and support registration and optimization of program metadata.Learn more
[H4] Submit content for Gracenote IDs and metadata curation
Gracenote ID Distribution System streamlines registering and optimizing program metadata for distribution across Gracenote’s customer network.Learn More
[H2] Content discovery
Create compelling entertainment guides, search and discovery experiences that drive your audience to tune-in and engage.
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[H5] Unlock AI-powered content search and discovery
Combine Gracenote’s industry-leading metadata and technology with your preferred LLM to elevate AI-powered entertainment experiences.Learn more
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[H5] Build next-gen video interfaces with personalized content recommendations
Gracenote Video Data provides comprehensive information on movies, TV shows and sports programs, including celebrity details, rich imagery, and TV schedules, as well as streaming availability.Learn more
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[H5] Engage fans with sports infotainment experiences
Gracenote Sports Data provides information about live sports scores, schedules, standings, team, and player details for various sports leagues around the world.Learn more
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[H5] Create unique music and podcast discovery experiences
Gracenote Music Data covers details on artists, albums, and tracks, including genre, era, mood, and tempo, along with rich imagery. Gracenote Audio On Demand covers podcast series and episode details.Learn more
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[H5] Modernize entertainment for connected cars
Gracenote Nexus Auto platform reduces development time and simplifies integration of Gracenote’s audio, sports and video data sets designed for connected cars.Learn more
[H2] Content intelligence for CTV advertising
Get unprecedented transparency, control and scalability in CTV buying and reporting with rich CTV program metadata.
[H4] Enable greater transparency and control in CTV advertising
Use Gracenote’s Content Connect platform to build and activate targeting segments based on premium show-level environments.Learn more
[H4] Power content ID interoperability
Gracenote IDs are common identifiers adopted by the world’s leading media companies to deliver powerful cross-media entertainment experiences.Learn more
[H2] Our key differentiators
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[H4] Unrivaled global coverage
Largest global database: Gracenote’s industry-leading datasets cover TV programs, movies, sports, music and podcasts in 80 countries and 70+ languages.
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[H4] Industry standard content IDs
Universally adopted: Gracenote IDs are common identifiers adopted by the world’s leading media companies to deliver powerful cross-media entertainment experiences.
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[H4] Unmatched quality
Machine driven, human validated: Gracenote’s best-in-class data and images fuel new search and discovery experiences across every screen.Trusted by leading entertainment companies
[H4] Gracenote content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
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[IMG: comcast]
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[IMG: disney]
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[IMG: IPG Mediabrands]
Insights
[H2] Latest from Gracenote
[H6] Outside of the upfronts: Capitalizing on live sports across CTV
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026
[H6] TV audiences have shifted; ad dollars have not
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.May 14, 2026
[H6] Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.Apr 29, 2026
[H2] Maximize content's potential with Gracenote
Gracenote helps you shape project development, accelerate content distribution, and create personalized entertainment guides and user experiences to get the most from your content investment.Get in touch

Contextual AdvertisingStreaming has become the dominant way people engage with their televisions, resulting in a considerable increase in CTV advertising over the past decade. Even as viewers spend increasing amounts of time with CTV, however, traditional linear TV budgets are expected to remain outsized for the foreseeable future.Agencies and advertisers see tremendous potential in CTV, but they remain hesitant to reallocate budget from linear TV  because of one key barrier: a lack of information.
[H5] 86% of media planners would shift more linear dollars to CTV if show-level targeting was available
– 2026 Gracenote CTV advertising surveyBecause they frequently don’t have insight into CTV inventory, brands and agencies are simply growing their total spend to ensure that CTV is in the mix. As a result, CTV spending continues to rise, but its allotted share remains overshadowed by funding earmarked for traditional TV.Content transparency represents a notable blind spot for advertisers, but there are ways to navigate the challenges, especially when it comes to knowing which content signals will advance inventory transparency.Download now
[H6] Related tags
ContentMetadataStreamingTV
[H6] Share
[H2] Latest insights
[H6] Outside of the upfronts: Capitalizing on live sports across CTV
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.May 20, 2026
[H6] Precision at scale
Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste. Apr 27, 2026
[H6] Missing metadata in FAST programming may be hindering ad revenue
FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems. Feb 2, 2026