Identity & Authority: Hazelight – Signal Evidence & AI Readability

Hazelight

(https://hazelight.se) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
2 Impact Weight: 15 / 100
13% Reputation

Despite the company’s real-world success, the technical footprint is weak; the schema_json reveals the site is still identifying as ‘Just another WordPress site.’ Furthermore, the named experts on the Hazelife page, such as Philip Eriksson and Oskar Wolontis, lack linked Person schema or sameAs references to anchor their professional authority in a machine-readable format.

Claims of pushing creativity to ‘where no one has gone before’ are marketing hyperbole that lack supporting evidence such as specific patent mentions, technology stacks, or award-winning metrics in the text. The news feed on the Hazelife page contains stale entries from June 2020, suggesting a significant lapse in maintaining the ‘creative force’ image projected by the marketing copy. The homepage news from December 2024 is already entering the ‘aging’ category by this analysis date.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.hazelight.se/#website",
            "url": "https://www.hazelight.se/",
            "name": "Hazelight",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": "https://www.hazelight.se/?s={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.hazelight.se/#webpage",
            "url": "https://www.hazelight.se/",
            "name": "Story and gameplay — Hazelight",
            "isPartOf": {
                "@id": "https://www.hazelight.se/#website"
            },
            "datePublished": "2020-04-20T11:57:19+00:00",
            "dateModified": "2024-12-19T15:47:51+00:00",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.hazelight.se/"
                    ]
                }
            ]
        }
    ]
}
/careers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.hazelight.se/#website",
            "url": "https://www.hazelight.se/",
            "name": "Hazelight",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": "https://www.hazelight.se/?s={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.hazelight.se/careers/#webpage",
            "url": "https://www.hazelight.se/careers/",
            "name": "Join Hazelight — Hazelight",
            "isPartOf": {
                "@id": "https://www.hazelight.se/#website"
            },
            "datePublished": "2020-04-20T12:12:08+00:00",
            "dateModified": "2026-05-15T08:33:31+00:00",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.hazelight.se/careers/"
                    ]
                }
            ]
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.hazelight.se/#website",
            "url": "https://www.hazelight.se/",
            "name": "Hazelight",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": "https://www.hazelight.se/?s={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.hazelight.se/contact/#webpage",
            "url": "https://www.hazelight.se/contact/",
            "name": "Get in touch — Hazelight",
            "isPartOf": {
                "@id": "https://www.hazelight.se/#website"
            },
            "datePublished": "2020-04-28T12:17:36+00:00",
            "dateModified": "2023-08-09T13:22:31+00:00",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.hazelight.se/contact/"
                    ]
                }
            ]
        }
    ]
}
/hazelife/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://www.hazelight.se/#website",
            "url": "https://www.hazelight.se/",
            "name": "Hazelight",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": "https://www.hazelight.se/?s={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.hazelight.se/hazelife/#webpage",
            "url": "https://www.hazelight.se/hazelife/",
            "name": "Living the Hazelife — Hazelight",
            "isPartOf": {
                "@id": "https://www.hazelight.se/#website"
            },
            "datePublished": "2020-04-20T12:12:00+00:00",
            "dateModified": "2023-01-12T08:30:36+00:00",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.hazelight.se/hazelife/"
                    ]
                }
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
77Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 19 3
/careers/ 19 3
/contact/ 19 3
/hazelife/ 20 3