Luna Guitars
(https://lunaguitars.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A critical technical credibility gap exists as none of the analyzed pages contain an H1 tag, which contradicts the brand’s positioning of ‘design and appearance’ excellence. Furthermore, while the site claims instruments are ‘handcrafted,’ no specific luthiers, design team members, or master builders are named in the text or structured data. The schema_json is a basic Organization type with no Person entities, leaving the ‘authority’ behind the brand entirely faceless.
The claim that instruments ‘sound as good as they look’ is a classic unsubstantiated performance claim. The site provides no acoustic specifications, frequency response data, or linked audio demonstrations to prove the sound quality of the ‘exotic woods’ mentioned. There is a disconnect between the marketing promise of ‘superior functionality’ and the actual demonstration of that functionality in the text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lunaguitars.com/",
"url": "https://www.lunaguitars.com/",
"name": "Luna Guitars",
"isPartOf": {
"@id": "https://www.lunaguitars.com/#website"
},
"about": {
"@id": "https://www.lunaguitars.com/#organization"
},
"datePublished": "2020-05-14T14:57:33+00:00",
"dateModified": "2026-05-13T17:08:49+00:00",
"description": "Browse ukuleles, acoustic guitars, and more at Luna Guitars. We manufacture exotic instruments that are artistically designed, physically comfortable, affordably priced, and sound as good as they look. Click for details.",
"breadcrumb": {
"@id": "https://www.lunaguitars.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lunaguitars.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lunaguitars.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lunaguitars.com/#website",
"url": "https://www.lunaguitars.com/",
"name": "Luna Guitars",
"description": "",
"publisher": {
"@id": "https://www.lunaguitars.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lunaguitars.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lunaguitars.com/#organization",
"name": "Luna Guitars",
"url": "https://www.lunaguitars.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lunaguitars.com/#/schema/logo/image/",
"url": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"contentUrl": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"width": 600,
"height": 600,
"caption": "Luna Guitars"
},
"image": {
"@id": "https://www.lunaguitars.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/lunaguitars",
"https://x.com/lunaguitars",
"https://www.instagram.com/lunaguitar/",
"https://www.youtube.com/user/lunaguitars"
]
}
]
}
/series-ukuleles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lunaguitars.com/series-ukuleles/",
"url": "https://www.lunaguitars.com/series-ukuleles/",
"name": "Ukuleles | Luna Guitars",
"isPartOf": {
"@id": "https://www.lunaguitars.com/#website"
},
"datePublished": "2020-12-15T16:45:47+00:00",
"dateModified": "2026-04-03T17:39:25+00:00",
"description": "Shop the complete collection of Ukuleles available now from Luna Guitars",
"breadcrumb": {
"@id": "https://www.lunaguitars.com/series-ukuleles/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lunaguitars.com/series-ukuleles/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lunaguitars.com/series-ukuleles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lunaguitars.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ukuleles"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lunaguitars.com/#website",
"url": "https://www.lunaguitars.com/",
"name": "Luna Guitars",
"description": "",
"publisher": {
"@id": "https://www.lunaguitars.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lunaguitars.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lunaguitars.com/#organization",
"name": "Luna Guitars",
"url": "https://www.lunaguitars.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lunaguitars.com/#/schema/logo/image/",
"url": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"contentUrl": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"width": 600,
"height": 600,
"caption": "Luna Guitars"
},
"image": {
"@id": "https://www.lunaguitars.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/lunaguitars",
"https://x.com/lunaguitars",
"https://www.instagram.com/lunaguitar/",
"https://www.youtube.com/user/lunaguitars"
]
}
]
}
/bluegrass/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lunaguitars.com/bluegrass/",
"url": "https://www.lunaguitars.com/bluegrass/",
"name": "Bluegrass | Luna Guitars",
"isPartOf": {
"@id": "https://www.lunaguitars.com/#website"
},
"datePublished": "2024-02-07T17:43:46+00:00",
"dateModified": "2025-10-16T15:49:15+00:00",
"description": "Shop the complete collection of bluegrass instruments available now from Luna Guitars",
"breadcrumb": {
"@id": "https://www.lunaguitars.com/bluegrass/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lunaguitars.com/bluegrass/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lunaguitars.com/bluegrass/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lunaguitars.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bluegrass"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lunaguitars.com/#website",
"url": "https://www.lunaguitars.com/",
"name": "Luna Guitars",
"description": "",
"publisher": {
"@id": "https://www.lunaguitars.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lunaguitars.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lunaguitars.com/#organization",
"name": "Luna Guitars",
"url": "https://www.lunaguitars.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lunaguitars.com/#/schema/logo/image/",
"url": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"contentUrl": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"width": 600,
"height": 600,
"caption": "Luna Guitars"
},
"image": {
"@id": "https://www.lunaguitars.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/lunaguitars",
"https://x.com/lunaguitars",
"https://www.instagram.com/lunaguitar/",
"https://www.youtube.com/user/lunaguitars"
]
}
]
}
/dealer-search/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lunaguitars.com/dealer-search/",
"url": "https://www.lunaguitars.com/dealer-search/",
"name": "Dealer Search | Luna Guitars",
"isPartOf": {
"@id": "https://www.lunaguitars.com/#website"
},
"datePublished": "2020-11-16T15:13:30+00:00",
"dateModified": "2021-07-12T20:34:02+00:00",
"breadcrumb": {
"@id": "https://www.lunaguitars.com/dealer-search/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lunaguitars.com/dealer-search/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lunaguitars.com/dealer-search/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lunaguitars.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dealer Search"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lunaguitars.com/#website",
"url": "https://www.lunaguitars.com/",
"name": "Luna Guitars",
"description": "",
"publisher": {
"@id": "https://www.lunaguitars.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lunaguitars.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.lunaguitars.com/#organization",
"name": "Luna Guitars",
"url": "https://www.lunaguitars.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lunaguitars.com/#/schema/logo/image/",
"url": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"contentUrl": "https://armadillo.sirv.com/lg-wp/2020/10/logo.jpg",
"width": 600,
"height": 600,
"caption": "Luna Guitars"
},
"image": {
"@id": "https://www.lunaguitars.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/lunaguitars",
"https://x.com/lunaguitars",
"https://www.instagram.com/lunaguitar/",
"https://www.youtube.com/user/lunaguitars"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /series-ukuleles/ | 2 | 2 |
| /bluegrass/ | 2 | 2 |
| /dealer-search/ | 2 | 2 |
This page presents a snapshot of public data from Luna Guitars, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Luna Guitars: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lunaguitars.com to view the most current version of its content and see directly what this company is about and what it offers.