Madame Tussauds
(https://madametussauds.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
A notable technical credibility gap exists in the structured data (JSON-LD). The Hollywood page (6933 Hollywood Blvd) contains GeoCoordinates for New York City (Latitude 40.7564, Longitude -73.9888) instead of California, representing a significant technical ‘copy-paste’ error. While the brand authority is established through the names of high-profile celebrities, the digital footprint of the venue’s specific data is undermined by this technical oversight in the schema implementation.
The marketing tone is heavily promotional, using bold assertions like ‘World’s Greatest Wax Museum’ and ‘realism is off the charts.’ These claims are largely supported by the descriptive text and specific figure reveals (e.g., Viola Davis EGOT celebration). The ‘guaranteed celeb sightings’ claim is a clever play on words that, while technically true for wax, borders on the industry’s ‘redefining entertainment’ cliché without being misleading to the target audience.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@type": [
"Website"
],
"url": "https://www.madametussauds.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "?searchterm={query}",
"query-input": "required name=query"
},
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "",
"description": "family lifting helicopter with superman",
"contentUrl": "/media/vhobb02b/justice-league-lifting-helicopter.jpg",
"url": "https://www.madametussauds.com//media/vhobb02b/justice-league-lifting-helicopter.jpg",
"@context": "http://schema.org"
}
]
/hollywood/
[
{
"@type": [
"TouristAttraction"
],
"name": "Madame Tussauds Hollywood",
"image": "",
"url": "https://www.madametussauds.com/hollywood/plan-your-day/information/faqs/?clickref=1101lCnKr7ie",
"telephone": "",
"address": {
"@type": [
"PostalAddress"
],
"streetAddress": "6933 Hollywood Blvd",
"postalCode": "90028",
"addressLocality": "Hollywood, CA ",
"addressCountry": "United States of America",
"@context": "http://schema.org"
},
"geo": {
"@type": [
"GeoCoordinates"
],
"latitude": "40.7564°",
"longitude": "73.9888°",
"@context": "http://schema.org"
},
"openingHoursSpecification": [
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-05-30",
"validThrough": "2026-05-31",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-05-31",
"validThrough": "2026-06-01",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-01",
"validThrough": "2026-06-02",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-02",
"validThrough": "2026-06-03",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-03",
"validThrough": "2026-06-04",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-04",
"validThrough": "2026-06-05",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-05",
"validThrough": "2026-06-06",
"@context": "http://schema.org"
}
],
"sameAs": [],
"@context": "http://schema.org"
},
{
"@type": [
"Website"
],
"url": "https://www.madametussauds.com/hollywood/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.madametussauds.com/hollywood/search/?searchterm={query}",
"query-input": "required name=query"
},
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Hollywood",
"description": "Ladies enjoying mimosas with a Scarlett Johansson wax figure at Hollywood Rooftop Bar, Madame Tussauds",
"contentUrl": "/hollywood/media/sntmxuab/rooftop-mimosas-scarlett-johannson.png?format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//hollywood/media/sntmxuab/rooftop-mimosas-scarlett-johannson.png",
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Hollywood",
"description": "A scene from the Robot Riot 7D Game at Madame Tussauds Hollywood!",
"contentUrl": "/hollywood/media/2lojrmz0/robotriot_screenshot_08.jpg?rxy=0.5050125313283208,0.4010097910981209&format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//hollywood/media/2lojrmz0/robotriot_screenshot_08.jpg",
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Hollywood",
"description": "Big Bus Los Angeles tour bus passes by the iconic TCL Chinese Theatre on Hollywood Boulevard",
"contentUrl": "/hollywood/media/gdqnt0d3/bus-with-ct.jpg?format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//hollywood/media/gdqnt0d3/bus-with-ct.jpg",
"@context": "http://schema.org"
},
{
"@type": [
"ImageGallery"
],
"url": "https://www.madametussauds.com/hollywood/",
"associatedMedia": [
{
"contentUrl": "/hollywood/media/l3qlliqh/jimmy-kimmel-live.jpg",
"thumbnailUrl": "/hollywood/media/l3qlliqh/jimmy-kimmel-live.jpg",
"text": "Jimmy Kimmel Live"
},
{
"contentUrl": "/hollywood/media/bwybyqd2/ariana-grande-3.jpg",
"thumbnailUrl": "/hollywood/media/bwybyqd2/ariana-grande-3.jpg",
"text": "Ariana Grande 3"
},
{
"contentUrl": "/hollywood/media/b4yn3ogf/captain-america.jpg",
"thumbnailUrl": "/hollywood/media/b4yn3ogf/captain-america.jpg",
"text": "Captain America surrounded by fans at Madame Tussauds Hollywood in California"
},
{
"contentUrl": "/hollywood/media/5zqndhga/2021_0915_madamet_angelab_keylimephoto_017.jpg",
"thumbnailUrl": "/hollywood/media/5zqndhga/2021_0915_madamet_angelab_keylimephoto_017.jpg",
"text": "Angela Bassett"
},
{
"contentUrl": "/hollywood/media/ghzf3l5q/hp-collage-2048-1365-px-2.png",
"thumbnailUrl": "/hollywood/media/ghzf3l5q/hp-collage-2048-1365-px-2.png",
"text": "HP Collage (2048 × 1365 Px) (2)"
}
],
"@context": "http://schema.org"
}
]
/las-vegas/
[
{
"@type": [
"TouristAttraction"
],
"name": "Madame Tussauds Las Vegas",
"image": "",
"url": "https://www.madametussauds.com/las-vegas/",
"telephone": "(212) 512-9600",
"address": {
"@type": [
"PostalAddress"
],
"streetAddress": "3377 S Las Vegas Blvd Ste. 2001",
"postalCode": "89109",
"addressLocality": "Las Vegas, NV",
"addressCountry": "United States of America",
"@context": "http://schema.org"
},
"geo": {
"@type": [
"GeoCoordinates"
],
"latitude": "",
"longitude": "",
"@context": "http://schema.org"
},
"openingHoursSpecification": [
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-05-30",
"validThrough": "2026-05-31",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-05-31",
"validThrough": "2026-06-01",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-01",
"validThrough": "2026-06-02",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-02",
"validThrough": "2026-06-03",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-03",
"validThrough": "2026-06-04",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-04",
"validThrough": "2026-06-05",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-05",
"validThrough": "2026-06-06",
"@context": "http://schema.org"
}
],
"sameAs": [],
"@context": "http://schema.org"
},
{
"@type": [
"Website"
],
"url": "https://www.madametussauds.com/las-vegas/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.madametussauds.com/las-vegas/search/?searchterm={query}",
"query-input": "required name=query"
},
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Las Vegas",
"description": "Games",
"contentUrl": "/las-vegas/media/542iotsv/games.jpg?format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//las-vegas/media/542iotsv/games.jpg",
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Las Vegas",
"description": "Hangover Bar",
"contentUrl": "/las-vegas/media/ibjbgjgx/hangover-bar.jpg?format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//las-vegas/media/ibjbgjgx/hangover-bar.jpg",
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Las Vegas",
"description": "Gondola_Madame Tussauds_Las Vegas",
"contentUrl": "/las-vegas/media/1rajhq1w/gondola-1.jpg?rxy=0.4949874686716792,0.35344355425116347&format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//las-vegas/media/1rajhq1w/gondola-1.jpg",
"@context": "http://schema.org"
},
{
"@type": [
"ImageGallery"
],
"url": "https://www.madametussauds.com/las-vegas/",
"associatedMedia": [
{
"contentUrl": "/las-vegas/media/ieuhlqle/demi-lovato_madame-tussauds-las-vegas_key-lime-photography-4.jpg",
"thumbnailUrl": "/las-vegas/media/ieuhlqle/demi-lovato_madame-tussauds-las-vegas_key-lime-photography-4.jpg",
"text": "Demi Lovato with her new wax figure for Madame Tussauds Las Vegas"
},
{
"contentUrl": "/las-vegas/media/04nkmdkh/mt_lv_2110marvel.jpg",
"thumbnailUrl": "/las-vegas/media/04nkmdkh/mt_lv_2110marvel.jpg",
"text": "Marvel at Las Vegas"
},
{
"contentUrl": "/las-vegas/media/2brl4qdd/megan-thee-stallion.jpg",
"thumbnailUrl": "/las-vegas/media/2brl4qdd/megan-thee-stallion.jpg",
"text": "Megan Thee Stallion Wax Figure Madame Tussauds Las Vegas"
},
{
"contentUrl": "/las-vegas/media/xecn4v1m/d136322d0d8503fc89dcaeb7c7a75ee72a0a67e7.jpg",
"thumbnailUrl": "/las-vegas/media/xecn4v1m/d136322d0d8503fc89dcaeb7c7a75ee72a0a67e7.jpg",
"text": "D136322d0d8503fc89dcaeb7c7a75ee72a0a67e7"
},
{
"contentUrl": "/las-vegas/media/2s5jiiaa/post-malone-mtlv-3.jpg",
"thumbnailUrl": "/las-vegas/media/2s5jiiaa/post-malone-mtlv-3.jpg",
"text": "Post Malone with his wax figure | Madame Tussauds Las Vegas"
}
],
"@context": "http://schema.org"
}
]
/nashville/
[
{
"@type": [
"TouristAttraction"
],
"name": "Madame Tussauds Nashville",
"image": "https://www.madametussauds.com/nashville/media/mhxbgqs2/nathanzucker_-16-beyone-and-friends.jpg",
"url": "https://www.madametussauds.com/nashville/",
"telephone": "(615) 485-4867",
"address": {
"@type": [
"PostalAddress"
],
"streetAddress": "515 Opry Mills Dr",
"postalCode": "37214",
"addressLocality": "Nashville, TN ",
"addressCountry": "United States of America",
"@context": "http://schema.org"
},
"geo": {
"@type": [
"GeoCoordinates"
],
"latitude": "",
"longitude": "",
"@context": "http://schema.org"
},
"openingHoursSpecification": [
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "11:00",
"closes": "18:00",
"validFrom": "2026-05-31",
"validThrough": "2026-06-01",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-05-30",
"validThrough": "2026-05-31",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-01",
"validThrough": "2026-06-02",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-02",
"validThrough": "2026-06-03",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-03",
"validThrough": "2026-06-04",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-04",
"validThrough": "2026-06-05",
"@context": "http://schema.org"
},
{
"@type": [
"OpeningHoursSpecification"
],
"opens": "10:00",
"closes": "20:00",
"validFrom": "2026-06-05",
"validThrough": "2026-06-06",
"@context": "http://schema.org"
}
],
"sameAs": [],
"@context": "http://schema.org"
},
{
"@type": [
"Website"
],
"url": "https://www.madametussauds.com/nashville/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.madametussauds.com/nashville/search/?searchterm={query}",
"query-input": "required name=query"
},
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Nashville",
"description": "Kacey Musgraves",
"contentUrl": "/nashville/media/zvffbgzc/kacey-musgraves-2_madame-tussauds_keylimephotography.jpg?rxy=0.93734335839598992,0.33082973227897383&format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//nashville/media/zvffbgzc/kacey-musgraves-2_madame-tussauds_keylimephotography.jpg",
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Nashville",
"description": "Wine Tasting at Madame Tussauds Nashville",
"contentUrl": "/nashville/media/fxkdo5r4/nathanzucker_winetasting.jpg?format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//nashville/media/fxkdo5r4/nathanzucker_winetasting.jpg",
"@context": "http://schema.org"
},
{
"@type": [
"ImageObject"
],
"author": "Madame Tussauds Nashville",
"description": "Harry Styles",
"contentUrl": "/nashville/media/0zmbrn4o/harry-styles_house-of-adora-1.jpeg?rxy=0.49624060150375937,0.30102065817491735&format=webp&quality=80&width=480&height=276",
"url": "https://www.madametussauds.com//nashville/media/0zmbrn4o/harry-styles_house-of-adora-1.jpeg",
"@context": "http://schema.org"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
111Review mentions (all pages)
3External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /hollywood/ | 37 | 1 |
| /las-vegas/ | 37 | 1 |
| /nashville/ | 37 | 1 |
Explore the other reputation pillars for Madame Tussauds
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Madame Tussauds, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Madame Tussauds: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://madametussauds.com to view the most current version of its content and see directly what this company is about and what it offers.