Information Density: Niantic Labs – Signal Evidence & AI Readability

Our Products
Made for the real world
Our games and apps draw people into the world.
Our games
Adorable walks and your favorite characters await. See you out there!
Monster Hunter Now
Pikmin Bloom
Pokémon GO
Our apps
Enjoy even more ways to explore.
Niantic Campfire
Niantic Wayfarer
Product support
Get help for our games and apps.
Our Community
Our products are centered on encouraging people to explore the world outside, which fosters a sense of community and togetherness.

Trust & Safety
Niantic Safety Center
Our Commitment to Safety
At Niantic, our mission is to draw people outdoors, inspire exploration, encourage exercise, and create connection. Creating a safe environment is fundamental to fulfill this mission, and we are constantly working to ensure players have a safe and enjoyable experience.
We’re committed to fostering an environment that creates safe and enriching experiences in all our products. We do this by:
Using safety by design principles early in the game development process to understand and mitigate risks people may face
Setting clear policies and guidelines about what is and isn’t allowed across our games, communities, and social features.
Providing tools and resources for people to control their experience and get help.
Partnering with experts and trusted organizations to inform our approach to safety.
Policies and Guidelines
Our policies and guidelines form the foundation for what types of content, behavior, and actors are appropriate across our games and products. We’ve built our policies with a focus on promoting safety, reducing harm, and providing a fun and safe experience for all players. When we become aware of content or behavior that violates our Player Guidelines or policies, our Trust and Safety team works to ensure a proportionate response to the penalties for breaking our rules including warning, suspension, and account removal. Our policies and accompanying communications to help players understand our enforcement decisions will continue to evolve over time, and we are committed to revising and improving them.
Niantic Player Guidelines
Terms of Service
Privacy Policy
Niantic Live Event Code of Conduct
Reporting and Enforcement
If you come across content or behavior that you think goes against our policies, you can file a report. Learn more about what enforcement actions we take and our appeals process.
Teen and Child Safety
Our Parent Guide and Parent Portal include helpful resources for you and your child or teen. Discover safety tips, privacy features, and resources to support kids and teens.
Controlling your Experience
Check out tools designed to help you control what you see and what others see about you, best practices to keep your account safe, and mental health resources.
Privacy
Learn more about the settings you can use to control your privacy preferences and read our privacy policy.
Account Security
Take proactive steps to strengthen the security of your account so no one has access who shouldn't.
Location Safety
Learn about our approach to supporting safe and enjoyable exploration, while promoting safety and protecting privacy.
Applying the Player Guidelines
Learn more about how Niantic applies our Player Guidelines.
Safety Partnerships
In addition to our internal team of experts, we partner externally with non profits, coalitions, and select government agencies to craft policies and processes that support our safety mission. As we grow, we’re committed to expanding our partnerships as we work towards our goal of keeping the Niantic community safe.
Thorn
The Tech Coalition
National Center for Missing and Exploited Children
Global Internet Forum to Counter Terrorism
Tech Against Terrorism
Fair Play Alliance
Trust and Safety Professionals Association (TSPA)

Security
Committed to keeping our players safe
Our mission is to make our experiences diverse and inclusive of all - starting with our teams.
Security at Niantic
Niantic has a large selection of games and services enjoyed by millions of people all over the world. With its AR and location-based focus, Niantic holds valuable data that we want to protect against malicious threats. Security reports help us keep our data and players safe. Thank you for your help!
Report a Vulnerability
We value the work of security researchers and would like to invite anyone willing to spend time on helping Niantic improve security to give us their feedback. Niantic is committed to engaging with the security community and is thankful for your contributions!

UX Research
Chart the course of Niantic
Our mission at Niantic Labs is to enhance real-world experiences with cutting-edge technology. Join our user panel program to shape the future of our games with your valuable feedback and unique perspectives, and earn great rewards as a token of our appreciation. Let’s celebrate adventure, exploration, and social interaction while building a world that brings us closer through technology.
How it works
Sign up
Are you ready to share your feedback? Click below to apply to join our user panel and join the conversation!
Be heard
Join the Discord server of the UX research team and sign up for studies – most will be online but we may have some in-person studies in certain locations. We’ll reach out to you with more information.
Get rewarded
After participating in applicable studies, get rewarded with things like gift cards and in-game items.
Example Opportunities
Join the Niantic User Panel to provide feedback on new features, game mechanics, and user experience. Impact the development of our games and shape immersive experiences. Some of the opportunities you may have as a member of our panel include:
Participating in usability testing sessions to provide feedback on new features and game mechanics
Completing surveys and questionnaires to share your thoughts on game mechanics and user interface design prototypes
Participating in focus groups to discuss and brainstorm new ideas for our games
As a thank you for your participation, you’ll receive rewards and incentives such as exclusive in-game items and early access to new features. Don’t miss out on this chance to shape the future of Niantic’s games - apply to join our user research panel today!
Example 1
Enhancing the Raid Mechanics in Pokémon Go
This study aims to gain insights into players’ experiences with the current raid mechanics in Pokemon Go and identify opportunities for improvement to enhance the overall user experience. This includes gathering data through a survey and user interviews to better understand players’ motivations for participating in raids, pain points with the current mechanics, and suggestions for potential improvements.
Example 2
Exploring Coordination, Collaboration, and Communication in Co-Locative Augmented Reality Experiences
The goal is to gain insights into how players coordinate, collaborate, and communicate with each other during co-locative augmented reality experiences. This will be achieved through field observations of participants engaged in co-locative AR experiences, playtesting to evaluate the effectiveness of the game mechanics, and individual interviews with participants to gather more detailed feedback on their experiences.
Example 3
Improving the User Experience of Monster Hunter Now: Understanding Player Motivations and Pain Points
The objective of this study is to improve the user experience of Monster Hunter Now by identifying player motivations and pain points through user surveys, interviews, and playtesting, and use this information to make improvements to the game’s mechanics and features. The study seeks to enhance player retention, engagement, and overall satisfaction with the game.
Frequently Asked Questions
What can I expect after signing up?
Congratulations, you’re now part of our research community! We’ll invite you to our super secret Discord server, where you can connect with other members of our community. When we have a study coming up, we’ll send you an email to see if you’re available to participate. If not, don’t worry, we’ll keep you in mind for future opportunities.
Do I need to play Niantic games to sign up?
Not at all! We want to hear from people with all kinds of backgrounds and experiences, so please sign up even if you don’t play our games.
Can I share my study experience with friends or online?
As much as we’d love for you to share the excitement, we ask that you keep the details of the study confidential to maintain its integrity.
What if I have questions about a study?
We’ll provide you with all the necessary information in the initial email, including the date, time, and directions on how to connect with us. If you have any questions or need clarification, don’t hesitate to reach out to us at uxresearch@nianticlabs.com.
What if I can't make it to a study I signed up for?
We totally get it if you can’t make it to a study. Just let us know by emailing uxresearch@nianticlabs.com, and we’ll try to reschedule you for another time.
How can I opt-out of future studies?
We’ll be sad to see you go, but we understand if you need to opt-out. Simply send us an email at uxresearch@nianticlabs.com, and we’ll take you off our participant list.
Are the studies conducted online or offline?
Most of our studies are conducted online, but we may have some in-person studies in certain locations. We’ll let you know whether the study is online or offline in our email invitations.
Could participating in studies lead to a job at Niantic?
Participating in our studies is completely voluntary and not a job. We don’t use your participation in studies for recruiting or considering you for future job opportunities at Niantic.