Peter Rabbit
(https://peterrabbit.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through exhaustive historical dating and institutional associations. A technical gap exists in the schema implementation, which uses basic WebSite and WebPage types instead of more robust Organization or Brand schema. Furthermore, the legacy of Beatrix Potter would benefit from Person schema to link her directly to global Knowledge Graph entities.
There is no disconnect between marketing tone and demonstrated value. Performance is measured through a 120-year timeline of commercial and cultural successes, such as the 1903 registration of the first Peter Rabbit doll. The site focuses on proven legacy rather than unsubstantiated future promises.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://peterrabbit.com/",
"url": "https://peterrabbit.com/",
"name": "Welcome to the official home of Peter Rabbit",
"isPartOf": {
"@id": "https://peterrabbit.com/#website"
},
"primaryImageOfPage": {
"@id": "https://peterrabbit.com/#primaryimage"
},
"image": {
"@id": "https://peterrabbit.com/#primaryimage"
},
"thumbnailUrl": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"datePublished": "2021-06-15T16:46:23+00:00",
"dateModified": "2026-04-22T15:26:09+00:00",
"description": "Welcome to the official home of Peter Rabbit and his friends. Here you’ll find news, information and activities to delight little bunnies.",
"breadcrumb": {
"@id": "https://peterrabbit.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://peterrabbit.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://peterrabbit.com/#primaryimage",
"url": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"contentUrl": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"width": 1200,
"height": 630,
"caption": "The default social share image for the Peter Rabbit website"
},
{
"@type": "BreadcrumbList",
"@id": "https://peterrabbit.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://peterrabbit.com/#website",
"url": "https://peterrabbit.com/",
"name": "Peter Rabbit",
"description": "Welcome to our world.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://peterrabbit.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/discover/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://peterrabbit.com/discover/",
"url": "https://peterrabbit.com/discover/",
"name": "Discover - Peter Rabbit",
"isPartOf": {
"@id": "https://peterrabbit.com/#website"
},
"primaryImageOfPage": {
"@id": "https://peterrabbit.com/discover/#primaryimage"
},
"image": {
"@id": "https://peterrabbit.com/discover/#primaryimage"
},
"thumbnailUrl": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"datePublished": "2021-06-16T10:13:23+00:00",
"dateModified": "2026-04-22T15:23:15+00:00",
"description": "Discover much more of the World of Peter Rabbit - books, gifts, products, TV and lots of great attractions for all of your little bunnies!",
"breadcrumb": {
"@id": "https://peterrabbit.com/discover/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://peterrabbit.com/discover/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://peterrabbit.com/discover/#primaryimage",
"url": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"contentUrl": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"width": 1200,
"height": 630,
"caption": "The default social share image for the Peter Rabbit website"
},
{
"@type": "BreadcrumbList",
"@id": "https://peterrabbit.com/discover/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://peterrabbit.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Discover"
}
]
},
{
"@type": "WebSite",
"@id": "https://peterrabbit.com/#website",
"url": "https://peterrabbit.com/",
"name": "Peter Rabbit",
"description": "Welcome to our world.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://peterrabbit.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/activities/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://peterrabbit.com/activities/",
"url": "https://peterrabbit.com/activities/",
"name": "Activities Archive - Peter Rabbit",
"isPartOf": {
"@id": "https://peterrabbit.com/#website"
},
"primaryImageOfPage": {
"@id": "https://peterrabbit.com/activities/#primaryimage"
},
"image": {
"@id": "https://peterrabbit.com/activities/#primaryimage"
},
"thumbnailUrl": "https://peterrabbit.com/wp-content/uploads/2025/05/NCGW_naturespotting.jpg",
"breadcrumb": {
"@id": "https://peterrabbit.com/activities/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://peterrabbit.com/activities/#primaryimage",
"url": "https://peterrabbit.com/wp-content/uploads/2025/05/NCGW_naturespotting.jpg",
"contentUrl": "https://peterrabbit.com/wp-content/uploads/2025/05/NCGW_naturespotting.jpg",
"width": 576,
"height": 324
},
{
"@type": "BreadcrumbList",
"@id": "https://peterrabbit.com/activities/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://peterrabbit.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Activities"
}
]
},
{
"@type": "WebSite",
"@id": "https://peterrabbit.com/#website",
"url": "https://peterrabbit.com/",
"name": "Peter Rabbit",
"description": "Welcome to our world.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://peterrabbit.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://peterrabbit.com/about/",
"url": "https://peterrabbit.com/about/",
"name": "About - Peter Rabbit",
"isPartOf": {
"@id": "https://peterrabbit.com/#website"
},
"primaryImageOfPage": {
"@id": "https://peterrabbit.com/about/#primaryimage"
},
"image": {
"@id": "https://peterrabbit.com/about/#primaryimage"
},
"thumbnailUrl": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"datePublished": "2021-06-16T10:12:36+00:00",
"dateModified": "2025-10-28T09:33:23+00:00",
"description": "Learn more about the adventures of Peter Rabbit and his friends, inspired by Beatrix Potter’s love of nature, as they continue to delight generations of children around the world.",
"breadcrumb": {
"@id": "https://peterrabbit.com/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://peterrabbit.com/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://peterrabbit.com/about/#primaryimage",
"url": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"contentUrl": "https://peterrabbit.com/wp-content/uploads/2021/07/The-World-of-Peter-Rabbit.jpg",
"width": 1200,
"height": 630,
"caption": "The default social share image for the Peter Rabbit website"
},
{
"@type": "BreadcrumbList",
"@id": "https://peterrabbit.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://peterrabbit.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://peterrabbit.com/#website",
"url": "https://peterrabbit.com/",
"name": "Peter Rabbit",
"description": "Welcome to our world.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://peterrabbit.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 2 |
| /discover/ | 3 | 1 |
| /activities/ | 3 | 1 |
| /about/ | 4 | 1 |
This page presents a snapshot of public data from Peter Rabbit, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Peter Rabbit: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://peterrabbit.com to view the most current version of its content and see directly what this company is about and what it offers.