Trust & Proof: The Poetry Society – Signal Evidence & AI Readability

The Poetry Society

(https://poetrysociety.org.uk) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
17 Impact Weight: 20 / 100
85% Reputation

Trust theatre is minimal. While the review_count of 13 lacks a high proof_links_count for third-party verification, the site provides a verifiable Charity Number (303334) and specific, dated evidence of its long history (founded 1909). The presence of current, ticketed events with specific pricing (6 to 84 GBP) acts as its own functional proof of operation.

Proof density is high. Across the 4 pages analyzed, there are over 20 instances of specific evidence, including named winners (Rucha Virmani), specific partnerships (Europeana, AESSEAL), and confirmed venue addresses (22 Betterton Street). Vague assertions are nearly non-existent, relegated only to the mission statement which is immediately supported by the ‘Activities’ inventory.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
44Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 11 1
/poetry-society-information/about/ 10 1
/events/ 13 1
/projects/ 10 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "The Poetry Society",
        "alternateName": "The Poetry Society",
        "description": "Connecting you to the transformative power of poetry",
        "url": "https://poetrysociety.org.uk"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "The Poetry Society",
        "url": "https://poetrysociety.org.uk",
        "alternateName": "The Poetry Society",
        "description": "The Poetry Society",
        "logo": "https://poetrysociety.org.uk/wp-content/uploads/2024/03/Poetry-Society-logo.png",
        "sameAs": [
            "https://www.facebook.com/thepoetrysociety/",
            "https://www.instagram.com/thepoetrysociety/"
        ],
        "vatID": "289 7575 24",
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+442074209880"
            }
        ]
    }
]
/poetry-society-information/about/ — no schema detected (entity gap)
/events/
{
    "0": {
        "@context": "http://schema.org",
        "@type": "Event",
        "name": "Feedback on your poems: Poetry 1-2-1 Sessions",
        "description": "<p>A one-to-one feedback session with an established poet offers a relaxed but in-depth analysis of up to 150 lines of your poetry. It’s a unique opportunity to identify strategies for further developing your writing, discuss problems you may be experiencing and look at strategies for taking your work forward. There will be plenty of time […]</p>\\n",
        "image": "https://poetrysociety.org.uk/wp-content/uploads/2022/12/One-to-one.jpg",
        "url": "https://poetrysociety.org.uk/event/feedback-on-your-poems-poetry-1-2-1-sessions/",
        "offers": {
            "0": {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/feedback-on-your-poems-poetry-1-2-1-sessions/",
                "price": 84,
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "GBP",
                "validFrom": "2024-04-24T00:00:00+00:00",
                "validThrough": "2035-08-14T00:00:00+00:00"
            },
            "1": {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/feedback-on-your-poems-poetry-1-2-1-sessions/",
                "price": 84,
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "GBP",
                "validFrom": "2025-01-15T00:00:00+00:00",
                "validThrough": "2035-01-11T00:00:00+00:00"
            },
            "2": {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/feedback-on-your-poems-poetry-1-2-1-sessions/",
                "price": 74,
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "GBP",
                "validFrom": "2025-01-15T00:00:00+00:00",
                "validThrough": "2035-08-14T00:00:00+00:00"
            },
            "3": {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/feedback-on-your-poems-poetry-1-2-1-sessions/",
                "price": 84,
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "GBP",
                "validFrom": "2025-07-31T00:00:00+00:00",
                "validThrough": "2035-08-01T00:00:00+00:00"
            },
            "4": {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/feedback-on-your-poems-poetry-1-2-1-sessions/",
                "price": 74,
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "GBP",
                "validFrom": "2025-07-31T00:00:00+00:00",
                "validThrough": "2035-08-01T00:00:00+00:00"
            },
            "_items_truncated": true
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "eventStatus": "https://schema.org/EventScheduled",
        "startDate": "2025-01-01T08:00:00+00:00",
        "endDate": "2035-12-31T17:00:00+00:00",
        "performer": "Organization"
    },
    "1": {
        "@context": "http://schema.org",
        "@type": "Event",
        "name": "Workshop Recording: Poetry of Restoration & Repair",
        "description": "<p>This event is for the recording of this workshop. The recording will be available to watch until 23:59 on 27/05/2026. Please note that this is not an automated system. If you purchase a ticket before the workshop takes place, the link to watch the recording will be sent to you via email within two working […]</p>\\n",
        "image": "https://poetrysociety.org.uk/wp-content/uploads/2024/05/WorkshopRecording.jpg",
        "url": "https://poetrysociety.org.uk/event/workshop-recording-restore-repair/",
        "offers": [
            {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/workshop-recording-restore-repair/",
                "price": 12,
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "GBP",
                "validFrom": "2026-04-29T00:00:00+00:00",
                "validThrough": "2026-05-26T00:00:00+00:00"
            },
            {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/workshop-recording-restore-repair/",
                "price": 19,
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "GBP",
                "validFrom": "2026-04-22T00:00:00+00:00",
                "validThrough": "2026-05-26T00:00:00+00:00"
            }
        ],
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "eventStatus": "https://schema.org/EventScheduled",
        "startDate": "2026-04-29T00:00:00+01:00",
        "endDate": "2026-05-27T23:59:59+01:00",
        "performer": "Organization"
    },
    "2": {
        "@context": "http://schema.org",
        "@type": "Event",
        "name": "Poetry and Memoir: Blake Morrison and Sinéad Morrissey ",
        "description": "<p>Blake Morrison and Sinéad Morrissey (cr Clare Bowes) The Poetry Society presents an evening of readings and discussion exploring poetry and memoir with award-winning writers Blake Morrison and Sinéad Morrissey, revealing how different ways of truth-telling play out between the two forms. Sinéad Morrissey will read from her new memoir, Among Communists (Carcanet), which charts the personal and […]</p>\\n",
        "image": "https://poetrysociety.org.uk/wp-content/uploads/2026/04/Morrison-Morrissey-composite-scaled.jpg",
        "url": "https://poetrysociety.org.uk/event/poetry-and-memoir-blake-morrison-and-sinead-morrissey/",
        "offers": [
            {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/poetry-and-memoir-blake-morrison-and-sinead-morrissey/",
                "price": 6,
                "category": "primary",
                "availability": "LimitedAvailability",
                "priceCurrency": "GBP",
                "validFrom": "2026-04-30T00:00:00+00:00",
                "validThrough": "2026-05-26T00:00:00+00:00"
            },
            {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/poetry-and-memoir-blake-morrison-and-sinead-morrissey/",
                "price": 8,
                "category": "primary",
                "availability": "LimitedAvailability",
                "priceCurrency": "GBP",
                "validFrom": "2026-04-30T00:00:00+00:00",
                "validThrough": "2026-05-26T00:00:00+00:00"
            },
            {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/poetry-and-memoir-blake-morrison-and-sinead-morrissey/",
                "price": 6,
                "category": "primary",
                "availability": "LimitedAvailability",
                "priceCurrency": "GBP",
                "validFrom": "2026-04-30T00:00:00+00:00",
                "validThrough": "2026-05-01T00:00:00+00:00"
            }
        ],
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "eventStatus": "https://schema.org/EventScheduled",
        "startDate": "2026-05-26T19:00:00+01:00",
        "endDate": "2026-05-26T20:30:00+01:00",
        "location": {
            "@type": "Place",
            "name": "The Poetry Café",
            "description": "",
            "url": "https://poetrysociety.org.uk/venue/poetry-cafe/",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "22 Betterton Street",
                "addressLocality": "London",
                "postalCode": "WC2H 9BX",
                "addressCountry": "United Kingdom"
            },
            "telephone": "",
            "sameAs": ""
        },
        "organizer": {
            "@type": "Person",
            "name": "The Poetry Society",
            "description": "",
            "url": "",
            "telephone": "",
            "email": "",
            "sameAs": ""
        },
        "performer": "Organization"
    },
    "3": {
        "@context": "http://schema.org",
        "@type": "Event",
        "name": "Getting curious: Online workshop with Young Poets Network and Europeana",
        "description": "<p>This is a free, hour-long poetry writing workshop for 14-25 year olds. In this workshop, Europeana\\'s Dr Beth Daley will guide you through prompts to inspire your entry to Getting Curious Challenge on Young Poets Network, run in partnership with Europeana. You don\\'t need any previous experience to take part! After the workshop, we encourage […]</p>\\n",
        "image": "https://poetrysociety.org.uk/wp-content/uploads/2025/04/PoetryWorkshop.jpg",
        "url": "https://poetrysociety.org.uk/event/ypn-europeana-workshop/",
        "offers": [
            {
                "@type": "Offer",
                "url": "https://poetrysociety.org.uk/event/ypn-europeana-workshop/",
                "price": "0",
                "category": "primary",
                "availability": "InStock",
                "priceCurrency": "USD",
                "validFrom": "2026-04-14T00:00:00+00:00",
                "validThrough": "2026-05-29T00:00:00+00:00"
            }
        ],
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "eventStatus": "https://schema.org/EventScheduled",
        "startDate": "2026-05-29T17:00:00+01:00",
        "endDate": "2026-05-29T18:00:00+01:00",
        "location": {
            "@type": "Place",
            "name": "Online event",
            "description": "",
            "url": "https://poetrysociety.org.uk/venue/online-event/",
            "address": {
                "@type": "PostalAddress"
            },
            "telephone": "",
            "sameAs": ""
        },
        "performer": "Organization"
    },
    "4": {
        "@context": "http://schema.org",
        "@type": "Event",
        "name": "Double Book Launch: Colin Herd’s Aquafaba and Nicky Melville’s Get Tae ",
        "description": "<p>Readings from Colin Herd, Claire Reynolds, Nicky Melville and Vik Shirley to celebrate the launch of Colin Herd’s new collection Aquafaba, out this year from Spam Press and Nicky Melville\\'s Get Tae, published by Blue Diode. The readings will start promptly at 6.15pm and the event will end at 8pm.</p>\\n",
        "url": "https://poetrysociety.org.uk/event/double-book-launch-colin-herds-aquafaba-and-nicky-melvilles-get-tae/",
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "eventStatus": "https://schema.org/EventScheduled",
        "startDate": "2026-06-05T18:00:00+01:00",
        "endDate": "2026-06-05T20:00:00+01:00",
        "location": {
            "@type": "Place",
            "name": "The Poetry Café",
            "description": "",
            "url": "https://poetrysociety.org.uk/venue/poetry-cafe/",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "22 Betterton Street",
                "addressLocality": "London",
                "postalCode": "WC2H 9BX",
                "addressCountry": "United Kingdom"
            },
            "telephone": "",
            "sameAs": ""
        },
        "organizer": {
            "@type": "Person",
            "name": "The Poetry Society",
            "description": "",
            "url": "",
            "telephone": "",
            "email": "",
            "sameAs": ""
        },
        "performer": "Organization"
    },
    "_items_truncated": true,
    "_truncated": true,
    "_original_size": 24474
}
/projects/ — no schema detected (entity gap)