Scottish Ballet
(https://scottishballet.co.uk) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
While the site uses five-star review markers, it avoids Trust Theatre by attributing every quote to a specific publication and critic, such as The Stage (Siobhan Murphy) or Bachtrack (Kathy Elgin). The page for Mary, Queen of Scots shows a review_count of 15 with a proof_links_count of 3, indicating a high level of verifiable external validation. Claims of being supported by specific entities like the Bently Foundation and Five in Five Campaign Patrons add further concrete evidence of institutional credibility.
The proof density is remarkably high, with a 1:1 ratio of claims to evidence in most sections. For every show listed, the site provides credits, tour dates, venues, synopses, and media reviews. Vague assertions like world-class are consistently tethered to concrete examples, such as performing at the David H. Koch Theater at Lincoln Center. The presence of a 31-image gallery and audio introductions further provides substance that far outweighs any marketing fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 3 |
| /whats-on/ | 1 | 3 |
| /whats-on/mary-queen-of-scots/ | 15 | 3 |
| /whats-on/emergence/ | 8 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
This page presents a snapshot of public data from Scottish Ballet, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Scottish Ballet: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://scottishballet.co.uk to view the most current version of its content and see directly what this company is about and what it offers.