Identity & Authority: Ultra – Signal Evidence & AI Readability

Ultra

(https://ultra.io) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Ultra identifies a New COO, Maxime van Steenberghe, in a blog post from March 2025, but the schema_json lacks Person properties to link this individual to the organization’s authority profile. The technical implementation is functional but flawed, notably missing an H1 tag on the homepage, which creates a gap between the claim of ‘next-gen’ technical excellence and the reality of the site’s SEO architecture. The Organization schema is present but lacks deep sameAs connections to industry-specific authority sites beyond basic social media.

The site makes bold performance claims such as ‘Revolutionizing NFTs’ and ‘Competition brings out the best in all of us,’ yet the actual game listings often carry the ‘Coming Soon’ tag (e.g., Grand Gangsta City, Sin Slayers). This creates a disconnect where the ‘revolutionary’ platform is marketed as active, but much of the content is speculative or pending, a common trait in Web3 entertainment ventures.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://ultra.io/",
            "url": "https://ultra.io/",
            "name": "Ultra - Next-gen gaming, crafted by gamers, powered by players",
            "isPartOf": {
                "@id": "https://ultra.io/#website"
            },
            "about": {
                "@id": "https://ultra.io/#organization"
            },
            "description": "Discover, Play, and Compete. All in One Place ⚡",
            "breadcrumb": {
                "@id": "https://ultra.io/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ultra.io/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ultra.io/#website",
            "url": "https://ultra.io/",
            "name": "Ultra",
            "description": "Next-gen gaming, crafted by gamers, powered by players.",
            "publisher": {
                "@id": "https://ultra.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ultra.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://ultra.io/#organization",
            "name": "Ultra",
            "url": "https://ultra.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://ultra.io/#/schema/logo/image/",
                "url": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "contentUrl": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "width": 257,
                "height": 256,
                "caption": "Ultra"
            },
            "image": {
                "@id": "https://ultra.io/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ultra.platform",
                "https://x.com/ultra_io"
            ]
        }
    ]
}
/marketplace/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ultra.io/marketplace/",
            "url": "https://ultra.io/marketplace/",
            "name": "Marketplace - Ultra",
            "isPartOf": {
                "@id": "https://ultra.io/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ultra.io/marketplace/#primaryimage"
            },
            "image": {
                "@id": "https://ultra.io/marketplace/#primaryimage"
            },
            "thumbnailUrl": "https://ultra.io/wp-content/uploads/2025/01/Cards-01-1.png",
            "datePublished": "2024-12-03T13:32:36+00:00",
            "dateModified": "2025-07-21T13:27:29+00:00",
            "breadcrumb": {
                "@id": "https://ultra.io/marketplace/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ultra.io/marketplace/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://ultra.io/marketplace/#primaryimage",
            "url": "https://i0.wp.com/ultra.io/wp-content/uploads/2025/01/Cards-01-1.png?fit=724%2C1188&ssl=1",
            "contentUrl": "https://i0.wp.com/ultra.io/wp-content/uploads/2025/01/Cards-01-1.png?fit=724%2C1188&ssl=1",
            "width": 724,
            "height": 1188
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ultra.io/marketplace/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ultra.io/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Marketplace"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ultra.io/#website",
            "url": "https://ultra.io/",
            "name": "Ultra",
            "description": "Next-gen gaming, crafted by gamers, powered by players.",
            "publisher": {
                "@id": "https://ultra.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ultra.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://ultra.io/#organization",
            "name": "Ultra",
            "url": "https://ultra.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://ultra.io/#/schema/logo/image/",
                "url": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "contentUrl": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "width": 257,
                "height": 256,
                "caption": "Ultra"
            },
            "image": {
                "@id": "https://ultra.io/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ultra.platform",
                "https://x.com/ultra_io"
            ]
        }
    ]
}
/tournaments/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ultra.io/tournaments/",
            "url": "https://ultra.io/tournaments/",
            "name": "Tournaments - Ultra",
            "isPartOf": {
                "@id": "https://ultra.io/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://ultra.io/tournaments/#primaryimage"
            },
            "image": {
                "@id": "https://ultra.io/tournaments/#primaryimage"
            },
            "thumbnailUrl": "https://ultra.io/wp-content/uploads/2024/12/station-app-2-1.webp",
            "datePublished": "2024-12-03T14:04:36+00:00",
            "dateModified": "2025-07-21T13:27:56+00:00",
            "breadcrumb": {
                "@id": "https://ultra.io/tournaments/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ultra.io/tournaments/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://ultra.io/tournaments/#primaryimage",
            "url": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/station-app-2-1.webp?fit=1067%2C871&ssl=1",
            "contentUrl": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/station-app-2-1.webp?fit=1067%2C871&ssl=1",
            "width": 1067,
            "height": 871
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ultra.io/tournaments/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ultra.io/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Tournaments"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ultra.io/#website",
            "url": "https://ultra.io/",
            "name": "Ultra",
            "description": "Next-gen gaming, crafted by gamers, powered by players.",
            "publisher": {
                "@id": "https://ultra.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ultra.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://ultra.io/#organization",
            "name": "Ultra",
            "url": "https://ultra.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://ultra.io/#/schema/logo/image/",
                "url": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "contentUrl": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "width": 257,
                "height": 256,
                "caption": "Ultra"
            },
            "image": {
                "@id": "https://ultra.io/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ultra.platform",
                "https://x.com/ultra_io"
            ]
        }
    ]
}
/articles/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://ultra.io/articles/",
            "url": "https://ultra.io/articles/",
            "name": "Blog - Ultra",
            "isPartOf": {
                "@id": "https://ultra.io/#website"
            },
            "datePublished": "2024-10-29T14:13:05+00:00",
            "dateModified": "2025-07-21T13:26:59+00:00",
            "breadcrumb": {
                "@id": "https://ultra.io/articles/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://ultra.io/articles/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://ultra.io/articles/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://ultra.io/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ultra.io/#website",
            "url": "https://ultra.io/",
            "name": "Ultra",
            "description": "Next-gen gaming, crafted by gamers, powered by players.",
            "publisher": {
                "@id": "https://ultra.io/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ultra.io/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://ultra.io/#organization",
            "name": "Ultra",
            "url": "https://ultra.io/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://ultra.io/#/schema/logo/image/",
                "url": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "contentUrl": "https://i0.wp.com/ultra.io/wp-content/uploads/2024/12/ultra-purple-logo.png?fit=257%2C256&ssl=1",
                "width": 257,
                "height": 256,
                "caption": "Ultra"
            },
            "image": {
                "@id": "https://ultra.io/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ultra.platform",
                "https://x.com/ultra_io"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
44Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 5 1
/marketplace/ 5 1
/tournaments/ 4 1
/articles/ 30 1