Midas International, LLC
(https://www.midas.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
While the site references ‘ASE-certified technicians,’ it fails to provide a verification footprint or Person schema for any specific experts or lead mechanics. The authority is corporate rather than individual, supported by valid Organization schema and sameAs links to official social profiles, but lacking the technical authority of named, verified master technicians. Technical implementation is clean with a functional heading hierarchy and structured data, reducing the technical credibility gap.
The marketing claim of being ‘the best around’ for 70 years is a bold performance assertion that is never supported by a specific rankings report or consumer index. The ‘Limited Lifetime Guarantee’ is a high-performance marketing hook that the data proves is actually a ‘Limited Lifetime Parts’ guarantee where labor (installation) is still charged, representing a disconnect between the ‘Free’ signal and the ‘Paid Installation’ substance. Video testimonials are referenced in images but lack a direct verifiable link in the text provided.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Midas",
"sameAs": [
"https://www.facebook.com/midas",
"https://twitter.com/midas",
"https://www.youtube.com/mymidasguy"
],
"url": "https://www.midas.com/",
"contactPoint": {
"@type": "ContactPoint",
"areaServed": [
"US",
"CA"
],
"contactType": "Customer Service",
"telephone": "+1-800-621-8545"
},
"legalName": "Midas International, LLC",
"logo": "https://static.midas.com/content/images/logos/midas_logo.webp"
},
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Midas Is the Best | Auto Repair & Service Done Right",
"description": "Midas is the best around — 70 years of trusted oil changes, brakes, tires, and auto repair, guaranteed coast to coast. Find a Midas near you today.",
"url": "https://www.midas.com/",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
}
]
/bookappointment.aspx
[
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Schedule Auto Repair Appointment | Brakes, Tires, Oil Change - Midas",
"description": "Click to schedule an auto service appointment with an expert Midas technician! Whether you need an oil change, brake repair or tires - you can trust Midas!",
"url": "https://www.midas.com/bookappointment.aspx",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"name": "Request an Appointment",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/bookappointment.aspx"
},
"position": 1
}
}
]
/coupons.aspx
[
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Midas Coupons | Midas Promotions",
"description": "Take advantage of incredible coupons and special offers from Midas! Save big on oil changes, brake services and more! Book your appointment with Midas now!",
"url": "https://www.midas.com/coupons.aspx",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"name": "Coupons",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/bookappointment.aspx"
},
"position": 1
}
}
]
/about-midas/our-midas-guarantees/
[
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/about-midas/our-midas-guarantees"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Midas Guarantee | Midas",
"description": "Our Midas Guarantee: Midas is committed to earning your trust by providing you with the expertise, value & responsiveness you expect, every time you visit.",
"url": "https://www.midas.com/about-midas/our-midas-guarantees",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "About Midas",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/about-midas"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Golden Guarantees™",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/about-midas/our-midas-guarantees"
},
"position": 2
}
]
}
]
/services/closer-look-vehicle-check/
[
{
"@type": [
"Service",
"Webpage"
],
"@context": "http://schema.org",
"name": "Midas Touch® Courtesy Check",
"url": "https://www.midas.com/services/closer-look-vehicle-check",
"provider": {
"@type": "Organization",
"name": "Midas"
},
"serviceType": "Auto Repair"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Auto Services",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/auto-repair-services"
},
"position": 2
},
{
"@type": "ListItem",
"name": "Midas Closer Look Vehicle Check™",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/services/closer-look-vehicle-check"
},
"position": 3
}
]
}
]
/auto-repair-services/automotive-fleet-services/
[
{
"@type": [
"Service",
"Webpage"
],
"@context": "http://schema.org",
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"significantLink": "https://www.midas.com/bookappointment.aspx",
"isPartOf": {
"@type": "CollectionPage",
"name": "Tire & Auto Repair Service",
"url": "https://www.midas.com/auto-repair-services"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Midas Fleet Services",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Midas Coupons & Offers",
"url": "https://www.midas.com/coupons.aspx"
}
],
"potentialAction": "http://schema.org/ScheduleAction",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services/automotive-fleet-services"
},
"name": "Midas Fleet Services",
"description": "Midas offers the most comprehensive fleet services available. To learn more, complete our online from and a Fleet Services representative will contact you!",
"url": "https://www.midas.com/auto-repair-services/automotive-fleet-services",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"category": "Vehicle Repair & Maintenance",
"offers": {
"@type": "Offer",
"itemOffered": [
{
"@type": "Service",
"name": "Midas Fleet Services",
"serviceOutput": {
"@type": "Service",
"description": "Midas offers the most comprehensive fleet services available. To learn more, complete our online from and a Fleet Services representative will contact you!"
}
},
{
"@type": "Offer",
"name": "Car Fleet Repair",
"description": "The Midas Fleet Services program helps time-strapped fleet managers manage vehicle expenses by providing card and system level purchasing controls. The backbone of the Midas Fleet Services program is a web-based fleet management application. We use this program to give you control of the purchases made by your drivers and to provide visibility of the repairs and maintenance performed on your vehicles at any participating Midas location."
}
]
},
"provider": {
"@type": "Organization",
"name": "Midas"
},
"serviceType": "Midas Fleet Services"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Auto Services",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/auto-repair-services"
},
"position": 2
},
{
"@type": "ListItem",
"name": "Fleet Services",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/auto-repair-services/automotive-fleet-services"
},
"position": 3
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /bookappointment.aspx | 4 | 1 |
| /coupons.aspx | 4 | 1 |
| /about-midas/our-midas-guarantees/ | 4 | 1 |
| /services/closer-look-vehicle-check/ | 5 | 1 |
| /auto-repair-services/automotive-fleet-services/ | 9 | 1 |
Explore the other reputation pillars for Midas International, LLC
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Midas International, LLC, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Midas International, LLC: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.midas.com to view the most current version of its content and see directly what this company is about and what it offers.