Midas International, LLC
(https://www.midas.com) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
The site exhibits clear trust theatre patterns by displaying a consistent review_count of 4 to 9 across all pages without any external proof links or third-party verification (proof_links_count is 1 and static). The claim that Midas is ‘The Best’ is an unsubstantiated superlative that lacks any link to independent industry awards or comparative data. Image alt text ironically uses the phrase ‘No BS’ which is a classic signal of trust theatre within the industry dictionary.
The proof density is moderate; for every three vague assertions of ‘trust’ and ‘expertise,’ there is one specific technical metric (e.g., 8,000 kilometers for rebalancing). The most concrete proof points are found in the Fleet Services page, which names nine specific fleet management companies they are registered with as preferred suppliers. Outside of the fleet and warranty pages, the content reverts to standard industry-cliché-driven auto repair text.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
30Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /bookappointment.aspx | 4 | 1 |
| /coupons.aspx | 4 | 1 |
| /about-midas/our-midas-guarantees/ | 4 | 1 |
| /services/closer-look-vehicle-check/ | 5 | 1 |
| /auto-repair-services/automotive-fleet-services/ | 9 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Midas",
"sameAs": [
"https://www.facebook.com/midas",
"https://twitter.com/midas",
"https://www.youtube.com/mymidasguy"
],
"url": "https://www.midas.com/",
"contactPoint": {
"@type": "ContactPoint",
"areaServed": [
"US",
"CA"
],
"contactType": "Customer Service",
"telephone": "+1-800-621-8545"
},
"legalName": "Midas International, LLC",
"logo": "https://static.midas.com/content/images/logos/midas_logo.webp"
},
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Midas Is the Best | Auto Repair & Service Done Right",
"description": "Midas is the best around — 70 years of trusted oil changes, brakes, tires, and auto repair, guaranteed coast to coast. Find a Midas near you today.",
"url": "https://www.midas.com/",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
}
]
/bookappointment.aspx
[
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Schedule Auto Repair Appointment | Brakes, Tires, Oil Change - Midas",
"description": "Click to schedule an auto service appointment with an expert Midas technician! Whether you need an oil change, brake repair or tires - you can trust Midas!",
"url": "https://www.midas.com/bookappointment.aspx",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"name": "Request an Appointment",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/bookappointment.aspx"
},
"position": 1
}
}
]
/coupons.aspx
[
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Midas Coupons | Midas Promotions",
"description": "Take advantage of incredible coupons and special offers from Midas! Save big on oil changes, brake services and more! Book your appointment with Midas now!",
"url": "https://www.midas.com/coupons.aspx",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"name": "Coupons",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/bookappointment.aspx"
},
"position": 1
}
}
]
/about-midas/our-midas-guarantees/
[
{
"@context": "http://schema.org",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/about-midas/our-midas-guarantees"
},
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"potentialAction": "http://schema.org/ScheduleAction",
"@type": "WebPage",
"name": "Midas Guarantee | Midas",
"description": "Our Midas Guarantee: Midas is committed to earning your trust by providing you with the expertise, value & responsiveness you expect, every time you visit.",
"url": "https://www.midas.com/about-midas/our-midas-guarantees",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Tire Installation",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tires.aspx",
"name": "Shop for New Tires",
"url": "https://www.midas.com/tires.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/tiresearch",
"name": "Shop for New Tire by Vehicles",
"url": "https://www.midas.com/tiresearch"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services",
"name": "Auto Repair Services",
"url": "https://www.midas.com/auto-repair-services"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Local Deals and Specials",
"url": "https://www.midas.com/coupons.aspx"
}
],
"provider": {
"@type": "Organization",
"name": "Midas"
},
"significantLink": "https://www.midas.com/bookappointment.aspx"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "About Midas",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/about-midas"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Golden Guarantees™",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/about-midas/our-midas-guarantees"
},
"position": 2
}
]
}
]
/services/closer-look-vehicle-check/
[
{
"@type": [
"Service",
"Webpage"
],
"@context": "http://schema.org",
"name": "Midas Touch® Courtesy Check",
"url": "https://www.midas.com/services/closer-look-vehicle-check",
"provider": {
"@type": "Organization",
"name": "Midas"
},
"serviceType": "Auto Repair"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Auto Services",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/auto-repair-services"
},
"position": 2
},
{
"@type": "ListItem",
"name": "Midas Closer Look Vehicle Check™",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/services/closer-look-vehicle-check"
},
"position": 3
}
]
}
]
/auto-repair-services/automotive-fleet-services/
[
{
"@type": [
"Service",
"Webpage"
],
"@context": "http://schema.org",
"speakable": {
"xpath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
],
"@type": "SpeakableSpecification"
},
"significantLink": "https://www.midas.com/bookappointment.aspx",
"isPartOf": {
"@type": "CollectionPage",
"name": "Tire & Auto Repair Service",
"url": "https://www.midas.com/auto-repair-services"
},
"mentions": [
{
"@type": "WebPage",
"@id": "https://www.midas.com/bookappointment.aspx",
"name": "Schedule Midas Fleet Services",
"url": "https://www.midas.com/bookappointment.aspx"
},
{
"@type": "WebPage",
"@id": "https://www.midas.com/coupons.aspx",
"name": "Midas Coupons & Offers",
"url": "https://www.midas.com/coupons.aspx"
}
],
"potentialAction": "http://schema.org/ScheduleAction",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.midas.com/auto-repair-services/automotive-fleet-services"
},
"name": "Midas Fleet Services",
"description": "Midas offers the most comprehensive fleet services available. To learn more, complete our online from and a Fleet Services representative will contact you!",
"url": "https://www.midas.com/auto-repair-services/automotive-fleet-services",
"audience": {
"@type": "PeopleAudience",
"name": "Car Owners"
},
"category": "Vehicle Repair & Maintenance",
"offers": {
"@type": "Offer",
"itemOffered": [
{
"@type": "Service",
"name": "Midas Fleet Services",
"serviceOutput": {
"@type": "Service",
"description": "Midas offers the most comprehensive fleet services available. To learn more, complete our online from and a Fleet Services representative will contact you!"
}
},
{
"@type": "Offer",
"name": "Car Fleet Repair",
"description": "The Midas Fleet Services program helps time-strapped fleet managers manage vehicle expenses by providing card and system level purchasing controls. The backbone of the Midas Fleet Services program is a web-based fleet management application. We use this program to give you control of the purchases made by your drivers and to provide visibility of the repairs and maintenance performed on your vehicles at any participating Midas location."
}
]
},
"provider": {
"@type": "Organization",
"name": "Midas"
},
"serviceType": "Midas Fleet Services"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Auto Services",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/auto-repair-services"
},
"position": 2
},
{
"@type": "ListItem",
"name": "Fleet Services",
"item": {
"@type": "Thing",
"@id": "https://www.midas.com/auto-repair-services/automotive-fleet-services"
},
"position": 3
}
]
}
]
Explore the other reputation pillars for Midas International, LLC
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Midas International, LLC, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Midas International, LLC: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.midas.com to view the most current version of its content and see directly what this company is about and what it offers.