Beauty of Joseon (GOODAI GLOBAL INC.)
(https://beautyofjoseon.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is bolstered by exceptionally detailed Organization schema, listing founding date (2016), founder (Chun Joo-hyuk), and employee count (135). A gap exists in expert validation; while it names celebrities like Sandy Liang and Peggy Gou as faces of the brand, it fails to provide Person schema or digital footprints for specific dermatologists or formulators despite the clinical results headings.
The performance claims are generally grounded in specific ingredient benefits (e.g., Green Tea-HA for hydration), avoiding the more egregious anti-aging biological reversal promises. The primary disconnect is the lack of a downloadable or viewable version of the 5-week clinical study referenced in the product copy, leaving the data as a marketing assertion rather than a verifiable fact.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://beautyofjoseon.com",
"name": "Beauty of Joseon",
"logo": "https://tapita.io/pb/pub/media/spb/usr/8739/wysiwyg/55841357989/BOJ-Logo_2_1.png",
"image": "https://tapita.io/pb/pub/media/spb/usr/8739/wysiwyg/55841357989/BOJ-Logo_2_1.png",
"alternateName": "Beauty of Joseon",
"legalName": "GOODAI GLOBAL INC.",
"foundingDate": "2016",
"founders": [
{
"@type": "Person",
"name": "Chun Joo-hyuk"
}
],
"numberOfEmployees": 135,
"description": "Modern Hanbang a unique skincare line by Beauty of Joseon that bridges tradition and modernity.",
"email": "cs@beautyofjoseon.com",
"telephone": "+01086387785",
"address": {
"@type": "PostalAddress",
"streetAddress": "11240 Warland Drive",
"addressLocality": "Cypress",
"addressRegion": "California",
"postalCode": "90630",
"addressCountry": "US"
},
"sameAs": [
"https://www.instagram.com/beautyofjoseon_official/",
"https://www.tiktok.com/@beautyofjoseon_official"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://beautyofjoseon.com",
"name": "Beauty of Joseon",
"alternateName": "Beauty of Joseon"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Beauty of Joseon",
"potentialAction": {
"@type": "SearchAction",
"target": "https://beautyofjoseon.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://beautyofjoseon.com"
}
]
/collections/shop-all/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "/collections/shop-all#collectionpage",
"url": "/collections/shop-all",
"name": "Shop All",
"description": "",
"mainEntity": []
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Collections",
"item": "https://beautyofjoseon.com/collections"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop All",
"item": "https://beautyofjoseon.com/collections/shop-all"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com"
}
]
/pages/quiz-03-17-2025/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://beautyofjoseon.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Quiz Global",
"item": "https://beautyofjoseon.com/pages/quiz-03-17-2025"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com/pages/quiz-03-17-2025"
}
]
/products/dayscreen-moisturizer-sunscreen-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Products",
"item": "https://beautyofjoseon.com/products"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dayscreen Moisturizer SPF 30",
"item": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Dayscreen Moisturizer SPF 30",
"image": "https://beautyofjoseon.com/cdn/shop/files/01_0409__-US_450x450.jpg?v=1777585426",
"description": "Meet your lightest suncare layer. This clinically proven breathable moisturizer and SPF in one is made with Moisture-Locking Technology to deliver refreshing hydration that melts in for an invisible, bare-skin finish. ",
"mpn": "14990688223604",
"brand": {
"@type": "Brand",
"name": "Beauty of Joseon"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "20.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "Beauty of Joseon"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "39"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Dayscreen Moisturizer SPF 30",
"url": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us",
"image": [
"https://beautyofjoseon.com/cdn/shop/files/01_0409__-US.jpg?v=1777585426&width=1920"
],
"description": "Meet your lightest suncare layer. This clinically proven breathable moisturizer and SPF in one is made with Moisture-Locking Technology to deliver refreshing hydration that melts in for an invisible, bare-skin finish. ",
"sku": "01BU030",
"brand": {
"@type": "Organization",
"name": "Beauty of Joseon"
},
"offers": [
{
"@type": "Offer",
"sku": "01BU030",
"availability": "http://schema.org/InStock",
"price": 20,
"priceCurrency": "USD",
"priceValidUntil": "2026-05-27",
"url": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us?variant=54406320095604"
},
{
"@type": "Offer",
"sku": "01BP089",
"availability": "http://schema.org/InStock",
"price": 40,
"priceCurrency": "USD",
"priceValidUntil": "2026-05-27",
"url": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us?variant=54406320128372"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 387 | 0 |
| /collections/shop-all/ | 717 | 0 |
| /pages/quiz-03-17-2025/ | 342 | 0 |
| /products/dayscreen-moisturizer-sunscreen-us/ | 891 | 0 |
This page presents a snapshot of public data from Beauty of Joseon (GOODAI GLOBAL INC.), captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Beauty of Joseon (GOODAI GLOBAL INC.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://beautyofjoseon.com to view the most current version of its content and see directly what this company is about and what it offers.