Beauty of Joseon (GOODAI GLOBAL INC.)
(https://beautyofjoseon.com) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits significant Trust Theatre through high review counts (e.g., 2,318 reviews for Tinted Fluid Sunscreen) but has a proof_links_count of 0 across all crawled pages. Reviews are described as Verified Buyer, yet there are no outbound links to independent third-party testing labs or peer-reviewed clinical data to verify the clinically proven claims. This creates a reliance on internal platform credibility rather than external validation.
Proof density is moderate. Verifiable evidence includes the INCI-adjacent ingredient lists and the exact count of subjects in testing. However, the ratio is skewed by thousands of reviews that lack a third-party verification path (e.g., Trustpilot, Yotpo, or clinical lab portals), making the majority of the site’s proof internal and self-referential.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 387 | 0 |
| /collections/shop-all/ | 717 | 0 |
| /pages/quiz-03-17-2025/ | 342 | 0 |
| /products/dayscreen-moisturizer-sunscreen-us/ | 891 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://beautyofjoseon.com",
"name": "Beauty of Joseon",
"logo": "https://tapita.io/pb/pub/media/spb/usr/8739/wysiwyg/55841357989/BOJ-Logo_2_1.png",
"image": "https://tapita.io/pb/pub/media/spb/usr/8739/wysiwyg/55841357989/BOJ-Logo_2_1.png",
"alternateName": "Beauty of Joseon",
"legalName": "GOODAI GLOBAL INC.",
"foundingDate": "2016",
"founders": [
{
"@type": "Person",
"name": "Chun Joo-hyuk"
}
],
"numberOfEmployees": 135,
"description": "Modern Hanbang a unique skincare line by Beauty of Joseon that bridges tradition and modernity.",
"email": "cs@beautyofjoseon.com",
"telephone": "+01086387785",
"address": {
"@type": "PostalAddress",
"streetAddress": "11240 Warland Drive",
"addressLocality": "Cypress",
"addressRegion": "California",
"postalCode": "90630",
"addressCountry": "US"
},
"sameAs": [
"https://www.instagram.com/beautyofjoseon_official/",
"https://www.tiktok.com/@beautyofjoseon_official"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://beautyofjoseon.com",
"name": "Beauty of Joseon",
"alternateName": "Beauty of Joseon"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Beauty of Joseon",
"potentialAction": {
"@type": "SearchAction",
"target": "https://beautyofjoseon.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://beautyofjoseon.com"
}
]
/collections/shop-all/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "/collections/shop-all#collectionpage",
"url": "/collections/shop-all",
"name": "Shop All",
"description": "",
"mainEntity": []
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Collections",
"item": "https://beautyofjoseon.com/collections"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop All",
"item": "https://beautyofjoseon.com/collections/shop-all"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com"
}
]
/pages/quiz-03-17-2025/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://beautyofjoseon.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Quiz Global",
"item": "https://beautyofjoseon.com/pages/quiz-03-17-2025"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com/pages/quiz-03-17-2025"
}
]
/products/dayscreen-moisturizer-sunscreen-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Products",
"item": "https://beautyofjoseon.com/products"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dayscreen Moisturizer SPF 30",
"item": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Dayscreen Moisturizer SPF 30",
"image": "https://beautyofjoseon.com/cdn/shop/files/01_0409__-US_450x450.jpg?v=1777585426",
"description": "Meet your lightest suncare layer. This clinically proven breathable moisturizer and SPF in one is made with Moisture-Locking Technology to deliver refreshing hydration that melts in for an invisible, bare-skin finish. ",
"mpn": "14990688223604",
"brand": {
"@type": "Brand",
"name": "Beauty of Joseon"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "20.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "Beauty of Joseon"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "39"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Beauty of Joseon",
"logo": "https://beautyofjoseon.com/cdn/shop/files/boj-logo-text-default.png?v=1765267757&width=500",
"sameAs": [
"",
"",
"https://www.instagram.com/beautyofjoseon_official/",
"",
"",
"https://vt.tiktok.com/ZTNXmn13K/?page=TikTokShop",
"",
"",
"",
"",
""
],
"url": "https://beautyofjoseon.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Dayscreen Moisturizer SPF 30",
"url": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us",
"image": [
"https://beautyofjoseon.com/cdn/shop/files/01_0409__-US.jpg?v=1777585426&width=1920"
],
"description": "Meet your lightest suncare layer. This clinically proven breathable moisturizer and SPF in one is made with Moisture-Locking Technology to deliver refreshing hydration that melts in for an invisible, bare-skin finish. ",
"sku": "01BU030",
"brand": {
"@type": "Organization",
"name": "Beauty of Joseon"
},
"offers": [
{
"@type": "Offer",
"sku": "01BU030",
"availability": "http://schema.org/InStock",
"price": 20,
"priceCurrency": "USD",
"priceValidUntil": "2026-05-27",
"url": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us?variant=54406320095604"
},
{
"@type": "Offer",
"sku": "01BP089",
"availability": "http://schema.org/InStock",
"price": 40,
"priceCurrency": "USD",
"priceValidUntil": "2026-05-27",
"url": "https://beautyofjoseon.com/products/dayscreen-moisturizer-sunscreen-us?variant=54406320128372"
}
]
}
]
This page presents a snapshot of public data from Beauty of Joseon (GOODAI GLOBAL INC.), captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Beauty of Joseon (GOODAI GLOBAL INC.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://beautyofjoseon.com to view the most current version of its content and see directly what this company is about and what it offers.