California Baby
(https://californiababy.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are no authority gaps. The brand provides a detailed digital footprint for founder Jessica Iclisoy, including her founding motivation in 1995. Schema JSON-LD is robust, including Organization data, a specific street address in Los Angeles, and founder details, which confirms the brand is a legitimate, established entity rather than a dropshipping label.
The disconnect is minimal. Unlike many beauty brands that promise ‘revolutionary results,’ this site makes functional claims like ‘repels mosquitos’ or ‘soothes irritated skin.’ These are supported by specific usage instructions, such as the requirement to reapply the bug spray every 30 minutes, which demonstrates a commitment to efficacy over marketing hype.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "California Baby",
"url": "https://californiababy.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://californiababy.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "California Baby",
"url": "https://californiababy.com",
"contactPoint": []
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "California Baby",
"url": "https://californiababy.com",
"description": "What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician & dermatologist-recommended products",
"geo": {
"@type": "GeoCoordinates",
"latitude": "34.019648",
"longitude": "-118.3771276"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "5933 Bowcroft Street",
"addressLocality": "Los Angeles",
"addressRegion": "California",
"postalCode": "90016",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "California Baby",
"legalName": "California Baby, Inc.",
"url": "californiababy.com",
"logo": "https://cdn.shopify.com/s/files/1/1848/0147/t/28/assets/favicon-32x32.png?v=631620211395707626",
"foundingDate": "1995",
"founders": [
{
"@type": "Person",
"name": "Jessica Iclisoy"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "5933 Bowcroft Street",
"addressLocality": "Los Angeles",
"addressRegion": " California ",
"postalCode": "90016",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer service",
"email": "customersupport@californiababy.com",
"telephone": "[(310) 815-8201]"
},
"sameAs": [
"https://www.instagram.com/californiababy/",
"https://www.facebook.com/CaliforniaBabyCB"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "californiababy.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.californiababy.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "California Baby",
"url": "https://californiababy.com",
"contactPoint": []
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "California Baby",
"url": "https://californiababy.com",
"description": "What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician & dermatologist-recommended products",
"geo": {
"@type": "GeoCoordinates",
"latitude": "34.019648",
"longitude": "-118.3771276"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "5933 Bowcroft Street",
"addressLocality": "Los Angeles",
"addressRegion": "California",
"postalCode": "90016",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "California Baby",
"url": "californiababy.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://californiababy.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/pages/about-california-baby/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "California Baby",
"legalName": "California Baby, Inc.",
"url": "californiababy.com",
"logo": "https://cdn.shopify.com/s/files/1/1848/0147/t/28/assets/favicon-32x32.png?v=631620211395707626",
"foundingDate": "1995",
"founders": [
{
"@type": "Person",
"name": "Jessica Iclisoy"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "5933 Bowcroft Street",
"addressLocality": "Los Angeles",
"addressRegion": " California ",
"postalCode": "90016",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer service",
"email": "customersupport@californiababy.com",
"telephone": "[(310) 815-8201]"
},
"sameAs": [
"https://www.instagram.com/californiababy/",
"https://www.facebook.com/CaliforniaBabyCB"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "californiababy.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.californiababy.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/pages/contact-us/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "California Baby",
"legalName": "California Baby, Inc.",
"url": "californiababy.com",
"logo": "https://cdn.shopify.com/s/files/1/1848/0147/t/28/assets/favicon-32x32.png?v=631620211395707626",
"foundingDate": "1995",
"founders": [
{
"@type": "Person",
"name": "Jessica Iclisoy"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "5933 Bowcroft Street",
"addressLocality": "Los Angeles",
"addressRegion": " California ",
"postalCode": "90016",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer service",
"email": "customersupport@californiababy.com",
"telephone": "[(310) 815-8201]"
},
"sameAs": [
"https://www.instagram.com/californiababy/",
"https://www.facebook.com/CaliforniaBabyCB"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "californiababy.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.californiababy.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/products/natural-bug-blend-bug-repellent-spray/
[
{
"@context": "https://schema.org",
"@id": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray",
"@type": "Product",
"sku": null,
"mpn": null,
"brand": {
"@type": "Brand",
"name": "California Baby"
},
"description": "Our award-winning Bug Repellent is a natural and effective alternative bug repellent that is safe for babies over six months. Our DEET-free, Natural Bug Blend harnesses the pure essential oils of citronella, lemongrass, and cedar, which smell lovely to humans but naturally repel annoying mosquitoes.\nThe eco-friendly spray is made from plant-based ingredients and is safe for head-to-toe use (avoid contact with eyes). This spray is double duty too, it soothes existing bites with herbs that care for the skin. The sprayer twists to lock, so it’s great for travel and camping.\nEfficacy Testing & Tips:\nOur bug spray has been efficacy tested by a 3rd party lab. We recommend that the spray be reapplied every 30 minutes. Our Natural Bug Blend Spray is great for everyday, common use. Use as a part of your comprehensive mosquito bite prevention program. Here are the recommendations from the EPA.\n\nIf you venture into areas with high mosquito populations, such as remote wooded areas, tropical climate areas, etc., you may consider using alternative mosquito repellents such as DEET or Picaridin and follow label directions and precautions closely.\nKeep mosquitoes away from exposed skin by wearing long-sleeved shirts, long pants, and socks.\nUse head nets, long sleeves and long pants if you venture into areas with high mosquito populations, such as salt marshes.\n\nThe effectiveness of any mosquito repellent can vary due to conditions such as physical activity/perspiration, water exposure, air temperature, and how attractive you are to mosquitoes.\n\n\n",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray",
"name": "Natural Bug Blend™ Bug Repellent Spray",
"image": "https://californiababy.com/cdn/shop/products/2_NaturalBug-Repellent-2018.jpg?v=1762457377",
"offers": [
{
"@type": "Offer",
"availability": "https://schema.org/OutOfStock",
"priceCurrency": "USD",
"price": "7.99",
"priceValidUntil": "2027-06-20",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray/products/natural-bug-blend-bug-repellent-spray?variant=41341616204",
"image": "https://californiababy.com/cdn/shop/products/2_NaturalBug-Repellent-2018.jpg?v=1762457377",
"mpn": "940-2",
"sku": "940-2",
"gtin12": "792692702279",
"seller": {
"@type": "Organization",
"name": "California Baby"
}
},
{
"@type": "Offer",
"availability": "https://schema.org/OutOfStock",
"priceCurrency": "USD",
"price": "19.99",
"priceValidUntil": "2027-06-20",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray/products/natural-bug-blend-bug-repellent-spray?variant=41341616268",
"image": "https://californiababy.com/cdn/shop/products/6-5_NaturalBug-Repellent-2018.jpg?v=1651092866",
"mpn": "208-6.5",
"sku": "208-6.5",
"gtin12": "792692002270",
"seller": {
"@type": "Organization",
"name": "California Baby"
}
},
{
"@type": "Offer",
"availability": "https://schema.org/OutOfStock",
"priceCurrency": "USD",
"price": "39.99",
"priceValidUntil": "2027-06-20",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray/products/natural-bug-blend-bug-repellent-spray?variant=40286602264656",
"image": "https://californiababy.com/cdn/shop/files/bug_oil_bug_spray_bundle_v3_3bd47da3-321d-4b26-b7c3-262bff5c35bc.png?v=1737710204",
"mpn": "6T-102",
"sku": "6T-102",
"seller": {
"@type": "Organization",
"name": "California Baby"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.6,
"ratingCount": 204
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "California Baby",
"legalName": "California Baby, Inc.",
"url": "californiababy.com",
"logo": "https://cdn.shopify.com/s/files/1/1848/0147/t/28/assets/favicon-32x32.png?v=631620211395707626",
"foundingDate": "1995",
"founders": [
{
"@type": "Person",
"name": "Jessica Iclisoy"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "5933 Bowcroft Street",
"addressLocality": "Los Angeles",
"addressRegion": " California ",
"postalCode": "90016",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer service",
"email": "customersupport@californiababy.com",
"telephone": "[(310) 815-8201]"
},
"sameAs": [
"https://www.instagram.com/californiababy/",
"https://www.facebook.com/CaliforniaBabyCB"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "californiababy.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.californiababy.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@id": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray",
"@type": "Product",
"sku": null,
"mpn": null,
"brand": {
"@type": "Brand",
"name": "California Baby"
},
"description": "Our award-winning Bug Repellent is a natural and effective alternative bug repellent that is safe for babies over six months. Our DEET-free, Natural Bug Blend harnesses the pure essential oils of citronella, lemongrass, and cedar, which smell lovely to humans but naturally repel annoying mosquitoes.\nThe eco-friendly spray is made from plant-based ingredients and is safe for head-to-toe use (avoid contact with eyes). This spray is double duty too, it soothes existing bites with herbs that care for the skin. The sprayer twists to lock, so it’s great for travel and camping.\nEfficacy Testing & Tips:\nOur bug spray has been efficacy tested by a 3rd party lab. We recommend that the spray be reapplied every 30 minutes. Our Natural Bug Blend Spray is great for everyday, common use. Use as a part of your comprehensive mosquito bite prevention program. Here are the recommendations from the EPA.\n\nIf you venture into areas with high mosquito populations, such as remote wooded areas, tropical climate areas, etc., you may consider using alternative mosquito repellents such as DEET or Picaridin and follow label directions and precautions closely.\nKeep mosquitoes away from exposed skin by wearing long-sleeved shirts, long pants, and socks.\nUse head nets, long sleeves and long pants if you venture into areas with high mosquito populations, such as salt marshes.\n\nThe effectiveness of any mosquito repellent can vary due to conditions such as physical activity/perspiration, water exposure, air temperature, and how attractive you are to mosquitoes.\n\n\n",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray",
"name": "Natural Bug Blend™ Bug Repellent Spray",
"image": "https://californiababy.com/cdn/shop/products/2_NaturalBug-Repellent-2018.jpg?v=1762457377&width=1024",
"offers": [
{
"@type": "Offer",
"availability": "https://schema.org/OutOfStock",
"itemCondition": "https://schema.org/NewCondition",
"priceCurrency": "USD",
"price": "7.99",
"priceValidUntil": "2027-06-20",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray?variant=41341616204",
"checkoutPageURLTemplate": "https://californiababy.com/cart/add?id=41341616204&quantity=1",
"image": "https://californiababy.com/cdn/shop/products/2_NaturalBug-Repellent-2018.jpg?v=1762457377&width=1024",
"mpn": "940-2",
"sku": "940-2",
"gtin12": "792692702279",
"seller": {
"@type": "Organization",
"name": "California Baby"
}
},
{
"@type": "Offer",
"availability": "https://schema.org/OutOfStock",
"itemCondition": "https://schema.org/NewCondition",
"priceCurrency": "USD",
"price": "19.99",
"priceValidUntil": "2027-06-20",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray?variant=41341616268",
"checkoutPageURLTemplate": "https://californiababy.com/cart/add?id=41341616268&quantity=1",
"image": "https://californiababy.com/cdn/shop/products/6-5_NaturalBug-Repellent-2018.jpg?v=1651092866&width=1024",
"mpn": "208-6.5",
"sku": "208-6.5",
"gtin12": "792692002270",
"seller": {
"@type": "Organization",
"name": "California Baby"
}
},
{
"@type": "Offer",
"availability": "https://schema.org/OutOfStock",
"itemCondition": "https://schema.org/NewCondition",
"priceCurrency": "USD",
"price": "39.99",
"priceValidUntil": "2027-06-20",
"url": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray?variant=40286602264656",
"checkoutPageURLTemplate": "https://californiababy.com/cart/add?id=40286602264656&quantity=1",
"image": "https://californiababy.com/cdn/shop/files/bug_oil_bug_spray_bundle_v3_3bd47da3-321d-4b26-b7c3-262bff5c35bc.png?v=1737710204&width=1024",
"mpn": "6T-102",
"sku": "6T-102",
"seller": {
"@type": "Organization",
"name": "California Baby"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Natural Bug Blend™ Bug Repellent Spray",
"item": "https://californiababy.com/products/natural-bug-blend-bug-repellent-spray"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Natural Bug Blend™ Bug Repellent Spray",
"image": "https://californiababy.com/cdn/shopifycloud/storefront/assets/no-image-2048-a2addb12_348x.gif",
"description": "Our award-winning Bug Repellent is a natural and effective alternative bug repellent that is safe for babies over six months. Our DEET-free, Natural Bug Blend harnesses the pure essential oils of citronella, lemongrass, and cedar, which smell lovely to humans but naturally repel annoying mosquitoes. The eco-friendly sp",
"brand": {
"@type": "Brand",
"name": "California Baby"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "7.99",
"itemCondition": "http://schema.org/New",
"availability": "",
"seller": {
"@type": "Organization",
"name": "California Baby"
}
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
176Review mentions (all pages)
9External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 3 |
| /pages/about-california-baby/ | 6 | 2 |
| /pages/contact-us/ | 7 | 2 |
| /products/natural-bug-blend-bug-repellent-spray/ | 122 | 2 |
Explore the other reputation pillars for California Baby
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from California Baby, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to California Baby: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://californiababy.com to view the most current version of its content and see directly what this company is about and what it offers.