Information Density: California Baby – Signal Evidence & AI Readability

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Celebrating30+ years!
Trusted Since 1995

Explore our 100% plant-based collection which has been independently lab tested + certified by the USDA.

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[IMG: Super Sensitive Shampoo & Bodywash]

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Our Essentials: Packed With Benefits
Everything we make has a unique benefit for each of your family members. 30 years of love, dedication and research have gone into creating the very best for everyone you love.

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Calendula™

Cream

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(No Fragrance) Super Sensitive™

Shampoo & Bodywash

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(No Fragrance) Super Sensitive™

Broad Spectrum SPF 30+ Sunscreen

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Natural Bug Blend™

Bug Repellent Spray

[IMG: Eczema Shampoo & Bodywash]

Therapeutic Relief™

Eczema Shampoo & Bodywash

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Calming™

Puppy + Dog Wash

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Calendula™

Shampoo & Bodywash

Shop all of our essentials

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We Grow
Our Own Calendula.

Our 100 acre certified organic farm in Santa Barbara grows some of our favorite flowers that we use in our beloved products.

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BETTER INGREDIENTS MEANS
BETTER PRODUCTS.

California Baby® offers innovative, pure and safe skincare.
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organic calendula

soothes irritated skin
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Organic Soap Bark

plant-based foaming agent
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Essential Oils

No synthetic fragrances
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organic aloe Vera

makes skin softer

Discover our ingredients

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we make our own products

California Baby® products are proudly blended and packaged in our FDA registered & certified organic solar powered U.S.A facility. All products are rigorously allergy tested and free of gluten, soy, dairy, and nuts (except coconut).No animal testing. No harsh chemicals.

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mombassadors

Some of our favorite moms share their best stories about connecting with you and your families.

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How We Give Back

We support Natural Advisory Council, a non-profit whose goal is to educate the consumer on making safe choices.

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Testimonials

I want to express my gratitude for your California Baby Body Wash & Shampoo. I have a 2.5 year old and a 3 month old and just tried it on both of them for the first time. I wish I had found this product sooner!

I am allergic to everything this hair conditioner is a life saver. As well as the shampoo that goes with it. It leaves my hair feeling soft and nourished without irritating my scalp or skin. I love it!

We’ve started using this cream every night during our night time routine. Our three week old loves it and coos and smiles when he smells it because he knows it’s time for his bed time massage.

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Follow us on social

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exceeding
industry standards
for over 25 years.

Join us and our loyal fans on our mission to only create the safest plant based products to soothe, nourish, and smooth out life’s rough patches the green way: one baby, one kid, one family at a time.

What began as one new mom's quest for a safe baby
shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids, and adults with
sensitive skin.

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From Head....
To Toe

For us, it starts with being obsessed with purity and sustainability in every part of our process - from ingredient selection, to manufacturing, to packaging, and beyond. When something doesn’t meet our strict standards, we take it apart, analyze it, and find a better way to do it.For example, when it became difficult to consistently source organic Calendula flowers we bought an organic farm in California and started growing the flowers ourselves. To control the quality of our products, we built our own solar-powered, FDA-registered, certified organic manufacturing facility right here in Los Angeles, USA. Before finished products hit the streets, we test them to a level that meets or exceeds the highest standards in the world.

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a whole ltta good!
The result of all this care and attention is a happy, healthy, loyal family of customers with soft, radiant skin who can rest easier knowing they haven’t brought another unsustainable, toxic product into the house. And we’re beyond thrilled to be recognized for the work that we love doing!

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OUR ORGANICCALENDULA FIELD

Calendula, a flower that’s been used to soothe skin for centuries, is one of our key ingredients. We were on a quest for a higher quality, more potent Calendula flower. So eventually, as we often do, we took the matter into our own hands. In 2011 we started growing calendula on our own certified organic farm in Santa Barbara County, CA. Six months later, we developed a super-concentrated, pure, certified organic calendula extract from our first harvest.
In 2016 we planted our first plot of French lavender. Stay tuned, soon we will be using our own lavender! Growing these flowers under our watchful eye is just part of the rigorous program of quality control we implement across all of our operations and one big reason why we’ve been trusted to keep babies and families safe for more than 20 years.

We only work with the best ingredient suppliers. And if we can't find the right supplier, we'll grow it ourselves.
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Jessica Iclisoy

Founder/CEO, California Baby

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After starting our own organic farm, we took things to the next level. We believe so strongly in the soothing power of calendula that we refined every step of the extraction process to make our calendula oil even more pure, effective, and soothing. We extract the active ingredient in our own facility and, with a slow, multi-step process, create a calendula infusion like no other. The result is a super-concentrated, pure extract, meaning you get more of the soothing benefits of this amazing flower in every bottle.

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Meet Jessica!

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[IMG: Picture of Jessica]

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Jessica iclisoy
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Founder/CEO,
California Baby

California Baby founder Jessica Iclisoy has always questioned the status quo. While pregnant with her first child, she began to think deeply about how to live a healthier, more natural lifestyle. Shocked to discover carcinogens in products for newborns, Jessica set out to find a better option. There wasn’t one. Motivated by her frustration, she substituted unsafe cleansing and fragrance ingredients with high quality plant based substitutes in order to develop her own recipe for a gentle, calming shampoo & bodywash. Word of mouth spread quickly, and soon California Baby was born. Bubble bath, lotion and sunscreen followed and before Jessica knew it, she had inspired Whole Foods to create a baby care department. Then, when California Baby partnered with Target, we became the first widely distributed plant-based brand in the natural personal care industry.Over the next two decades, the power of Jessica’s passion and the exceptional quality of her products grew California Baby exponentially, years before “organic” products became popular and cherished. Today, there are about 90 products in the California Baby range, including a collection just for kids and teens. Pet and home goods lines will launch soon. Still a pioneer in her industry, Jessica continues to challenge the status quo, always pushing for better, more pure, and more sustainable solutions for our family and yours.

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[IMG: Society of Cosmetic Chemists]

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Proudly
Woman-Owned & Operated

We're beyond thrilled to be a certified Women's Business Enterprise/WOMEN OWNED™ by the Women's Business Enterprise National Council (WBENC)! This respected organization has officially validated that California Baby is owned, controlled, operated and managed by a woman.

I like setting a higher and higher standard for the industry, it is the best way I know to bring about real change.
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Jessica Iclisoy

Founder/CEO, California Baby

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Contact Us
Thank you for your interest in California Baby. We'll review your inquiry and get back to you just as soon as we can.

General Questions

Press Inquiries

Medical Sample Requests

Reseller

Thank you!

Thanks for reaching out to California Baby! For PR, media and other press inquiries, please email press@californiababy.com.

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Natural Bug Blend™

Bug Repellent Spray

Safe for babies 6 months and up! Our Natural Bug Blend is an effective bug repellent alternative that is safe for the whole family. Made with pure essential oils of citronella and lemongrass, which smell refreshing to humans but repel annoying mosquitoes.For extra bug protection, use our Bug Spray and Body Oil in combination. Buy the pair and save 10%! read more..

Safe for babies 6 months and up! Our Natural Bug Blend is an effective bug repellent alternative that is safe for the whole family. Made with pure essential oils of citronella and lemongrass, which smell refreshing to humans but repel annoying mosquitoes.For extra bug protection, use our Bug Spray and Body Oil in combination. Buy the pair and save 10%! read more..

Allergy Statement: Free of gluten, oat, soy, sesame, dairy & nuts(except coconut)

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Check out our ingredient safety score on EWG!

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REPELS MOSQUITOS

Citronella, lemongrass and cedar essential oils naturally repel annoying mosquitoes.

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EFFECTIVE BABY SAFEFORMULA

This DEET-free formula is safe for babies; we only use essential oils to repel bugs.

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SOOTHES EXISTINGBUG BITES

Calm irritated skin with calendula and aloe vera.

full list of ingredients

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The Details...
Our award-winning Bug Repellent is a natural and effective alternative bug repellent that is safe for babies over six months. Our DEET-free, Natural Bug Blend harnesses the pure essential oils of citronella, lemongrass, and cedar, which smell lovely to humans but naturally repel annoying mosquitoes.
The eco-friendly spray is made from plant-based ingredients and is safe for head-to-toe use (avoid contact with eyes). This spray is double duty too, it soothes existing bites with herbs that care for the skin. The sprayer twists to lock, so it’s great for travel and camping.
Efficacy Testing & Tips:
Our bug spray has been efficacy tested by a 3rd party lab. We recommend that the spray be reapplied every 30 minutes. Our Natural Bug Blend Spray is great for everyday, common use. Use as a part of your comprehensive mosquito bite prevention program. Here are the recommendations from the EPA.
If you venture into areas with high mosquito populations, such as remote wooded areas, tropical climate areas, etc., you may consider using alternative mosquito repellents such as DEET or Picaridin and follow label directions and precautions closely.
Keep mosquitoes away from exposed skin by wearing long-sleeved shirts, long pants, and socks.
Use head nets, long sleeves and long pants if you venture into areas with high mosquito populations, such as salt marshes.
The effectiveness of any mosquito repellent can vary due to conditions such as physical activity/perspiration, water exposure, air temperature, and how attractive you are to mosquitoes.

Strictly allergy tested - free of gluten, oat, soy, sesame, dairy, or nuts (except coconut). No risk of cross contamination.

DEET, harsh chemicals, and synthetic fragrances.
Click here to view extensive No list

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Tips for Use

1) Repellency is based on scent - reapply generously at least every 30 minutes.
2) Never spray directly into the face, instead spray onto fingertips and apply.
3) Patch test before spraying onto clothes to make sure it doesn't stain.
4) Spray hair lightly for head-to-toe overall coverage.
5) For children under 6 months, consult with your pediatrician.

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Our Facility
California Baby® products are proudly blended and packaged in our FDA registered & certified organic solar powered U.S.A facility. All products are allergy tested and free of gluten, soy,
dairy, or nuts (except coconut). No animal testing.

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We Grow Our Own Calendula.
We are constantly looking for ways to make our products better, more pure and more sustainable. Our 100 acre certified organic farm in Santa Barbara grows our favorite flower that we use in our beloved products.