Charles Worthington
(http://charlesworthington.com) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Despite the eponymous brand name, there is a total absence of ‘Person’ schema or sameAs links for an individual named Charles Worthington, nor are any lead formulators or experts mentioned by name or credentials. The schema_json identifies the entity as part of ‘PZ Cussons,’ which provides corporate stability but erodes the ‘expert-led’ salon narrative suggested by the marketing copy. The digital footprint for the claimed ’25 years of experience’ is institutional rather than personal.
The site makes bold, quantitatively specific claims—such as doubling hair strength or increasing density by 180%—that are typical of pharmaceutical-grade products, yet the technical documentation to support these results is missing from the sub-pages. This creates a disconnect between the marketing’s scientific tone and the website’s functional role as a basic e-commerce storefront. The performance metrics function more as slogans than verifiable data points.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington | Hair Care & Styling Products",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2019-05-17T09:57:37+00:00",
"dateModified": "2024-04-29T14:21:30+00:00",
"description": "Explore the secret to healthy hair with our vegan-friendly products and natural ingredients, because healthy hair is happy hair.",
"breadcrumb": {
"@id": "https://charlesworthington.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/thicker-and-fuller/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/thicker-and-fuller/",
"url": "https://charlesworthington.com/thicker-and-fuller/",
"name": "Thicker & Fuller - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T12:45:56+00:00",
"dateModified": "2023-11-08T12:08:58+00:00",
"description": "Make hair feel thicker and fuller in just one week. Care for your scalp, improve thickness and reduce breakage for touchably thicker hair.",
"breadcrumb": {
"@id": "https://charlesworthington.com/thicker-and-fuller/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/thicker-and-fuller/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/thicker-and-fuller/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Thicker & Fuller"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/products/",
"url": "https://charlesworthington.com/products/",
"name": "All Products - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2019-08-19T15:47:33+00:00",
"dateModified": "2020-11-03T12:24:24+00:00",
"description": "Our team of experts select and combine the best haircare ingredients that nature and science have to offer, to give your hair the best care.",
"breadcrumb": {
"@id": "https://charlesworthington.com/products/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/products/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/moisture-seal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/moisture-seal/",
"url": "https://charlesworthington.com/moisture-seal/",
"name": "Moisture Seal - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T12:36:15+00:00",
"dateModified": "2023-06-23T08:57:12+00:00",
"description": "A 5-oil blend gives the ultimate hydration to thirsty hair, leaving hair 5x softer and silkier than ever before.",
"breadcrumb": {
"@id": "https://charlesworthington.com/moisture-seal/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/moisture-seal/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/moisture-seal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Moisture Seal"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/who-we-are/",
"url": "https://charlesworthington.com/who-we-are/",
"name": "Who We Are - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T11:28:00+00:00",
"dateModified": "2025-08-21T08:07:13+00:00",
"description": "Over 25 years of professional haircare experience, Charles Worthington is here to help you get your hair to it's best.",
"breadcrumb": {
"@id": "https://charlesworthington.com/who-we-are/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/who-we-are/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/who-we-are/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/colourplex/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/colourplex/",
"url": "https://charlesworthington.com/colourplex/",
"name": "ColourPlex - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T12:19:28+00:00",
"dateModified": "2024-04-30T10:19:28+00:00",
"description": "Protect, enhance and tone your colour with our revolutionary range of shampoos and conditioners. Wash away your damage, not your colour.",
"breadcrumb": {
"@id": "https://charlesworthington.com/colourplex/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/colourplex/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/colourplex/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "ColourPlex"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 3 |
| /thicker-and-fuller/ | 17 | 3 |
| /products/ | 25 | 3 |
| /moisture-seal/ | 17 | 3 |
| /who-we-are/ | 5 | 3 |
| /colourplex/ | 17 | 3 |
This page presents a snapshot of public data from Charles Worthington, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Charles Worthington: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://charlesworthington.com to view the most current version of its content and see directly what this company is about and what it offers.