Charles Worthington
(http://charlesworthington.com) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays review counts ranging from 5 to 25 per page, but maintains a static proof_links_count of 3 across all audited pages, suggesting these are standard footer links (e.g., Privacy, Terms) rather than dynamic proof paths for specific claims. Major performance assertions, such as ‘reduce breakage by up to 90%*,’ are consistently marked with asterisks that lead to no visible source, citation, or clinical study methodology within the provided crawl data, creating a ‘trust theatre’ effect where numbers are used for impact rather than transparency.
The ratio of verifiable proof to assertions is low; for every specific percentage claimed (e.g., 82% breakage reduction for Everyday Gentle), there is a corresponding lack of a linked third-party lab result or study summary. While the site provides more numbers than a typical fluff-only site, the quality of that evidence is compromised by the ‘aging’ status of the metadata (with some pages last modified in 2020) and the lack of external validation paths.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 3 |
| /thicker-and-fuller/ | 17 | 3 |
| /products/ | 25 | 3 |
| /moisture-seal/ | 17 | 3 |
| /who-we-are/ | 5 | 3 |
| /colourplex/ | 17 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington | Hair Care & Styling Products",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2019-05-17T09:57:37+00:00",
"dateModified": "2024-04-29T14:21:30+00:00",
"description": "Explore the secret to healthy hair with our vegan-friendly products and natural ingredients, because healthy hair is happy hair.",
"breadcrumb": {
"@id": "https://charlesworthington.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/thicker-and-fuller/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/thicker-and-fuller/",
"url": "https://charlesworthington.com/thicker-and-fuller/",
"name": "Thicker & Fuller - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T12:45:56+00:00",
"dateModified": "2023-11-08T12:08:58+00:00",
"description": "Make hair feel thicker and fuller in just one week. Care for your scalp, improve thickness and reduce breakage for touchably thicker hair.",
"breadcrumb": {
"@id": "https://charlesworthington.com/thicker-and-fuller/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/thicker-and-fuller/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/thicker-and-fuller/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Thicker & Fuller"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/products/",
"url": "https://charlesworthington.com/products/",
"name": "All Products - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2019-08-19T15:47:33+00:00",
"dateModified": "2020-11-03T12:24:24+00:00",
"description": "Our team of experts select and combine the best haircare ingredients that nature and science have to offer, to give your hair the best care.",
"breadcrumb": {
"@id": "https://charlesworthington.com/products/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/products/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/moisture-seal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/moisture-seal/",
"url": "https://charlesworthington.com/moisture-seal/",
"name": "Moisture Seal - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T12:36:15+00:00",
"dateModified": "2023-06-23T08:57:12+00:00",
"description": "A 5-oil blend gives the ultimate hydration to thirsty hair, leaving hair 5x softer and silkier than ever before.",
"breadcrumb": {
"@id": "https://charlesworthington.com/moisture-seal/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/moisture-seal/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/moisture-seal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Moisture Seal"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/who-we-are/",
"url": "https://charlesworthington.com/who-we-are/",
"name": "Who We Are - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T11:28:00+00:00",
"dateModified": "2025-08-21T08:07:13+00:00",
"description": "Over 25 years of professional haircare experience, Charles Worthington is here to help you get your hair to it's best.",
"breadcrumb": {
"@id": "https://charlesworthington.com/who-we-are/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/who-we-are/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/who-we-are/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/colourplex/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://charlesworthington.com/colourplex/",
"url": "https://charlesworthington.com/colourplex/",
"name": "ColourPlex - Charles Worthington",
"isPartOf": {
"@id": "https://charlesworthington.com/#website"
},
"datePublished": "2020-08-12T12:19:28+00:00",
"dateModified": "2024-04-30T10:19:28+00:00",
"description": "Protect, enhance and tone your colour with our revolutionary range of shampoos and conditioners. Wash away your damage, not your colour.",
"breadcrumb": {
"@id": "https://charlesworthington.com/colourplex/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://charlesworthington.com/colourplex/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://charlesworthington.com/colourplex/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Charles Worthington",
"item": "https://charlesworthington.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "ColourPlex"
}
]
},
{
"@type": "WebSite",
"@id": "https://charlesworthington.com/#website",
"url": "https://charlesworthington.com/",
"name": "Charles Worthington",
"description": "Charles Worthington - part of PZ Cussons",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://charlesworthington.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
This page presents a snapshot of public data from Charles Worthington, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Charles Worthington: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://charlesworthington.com to view the most current version of its content and see directly what this company is about and what it offers.