Florena
(https://florena.de) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
A critical authority gap exists in the ‘IM FOKUS’ section where an anonymous narrator (‘denn auch ich entwickele für Florena…’) makes expert claims without being identified by name, title, or Person schema. While the site correctly uses Organization schema, it fails to provide sameAs links to social proof or external authority sites. The technical implementation is further weakened by a disorganized heading hierarchy where H5 tags are used indiscriminately for product titles and navigational shortcuts.
Florena makes bold performance claims, describing products as ‘hochwirksam’ (highly effective) and ‘optimal’ for every skin type, but provides no case studies or clinical trials to support these assertions. The ‘100 years’ claim is used as a proxy for quality, but the site fails to demonstrate how that history translates into modern formula superiority. The blog articles serve as self-referential loops rather than providing objective data or technical frameworks.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"@url": "https://www.florena.de/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
{
"FeatureAjaxUrls": {
"ContactForm": {
"contactFormUrl": "/alpacaforms/ajax?formUri=sitecore%3a%2f%2fweb%2f%7bA1B4B2A2-AFC3-409F-88D3-8AE92BC951A0%7d%3flang%3dde-DE%26ver%3d3&contextUri=sitecore%3a%2f%2fweb%2f%7b97292BED-D536-418C-A98A-91C46C5E036E%7d%3flang%3dde-DE%26ver%3d11"
},
"Layer": {
"ResolveLayerUrl": "/xajax/ServiceLayerPage/ResolveLayer?layer={layerName}¤tpage={97292BED-D536-418C-A98A-91C46C5E036E}¤turl={currentUrl}",
"ResolveLayerPostUrl": "/xajax/ServiceLayerPage/ResolveLayer"
}
},
"Context": "sitecore%3A%2F%2Fweb%2F%7B97292BED-D536-418C-A98A-91C46C5E036E%7D%3Flang%3Dde-DE%26ver%3D11"
},
{
"NavigationItems": [
{
"Children": [
{
"Children": [
{
"Title": "Tagespflege",
"Url": "/produkte/gesicht/gesichtspflege/tagespflege"
},
{
"Title": "Nachtpflege",
"Url": "/produkte/gesicht/gesichtspflege/nachtpflege"
},
{
"Title": "Gesichtsreinigung",
"Url": "/produkte/gesicht/gesichtsreinigung"
}
],
"Title": "Gesichtspflege",
"Url": "/produkte/gesicht"
},
{
"Children": [
{
"Title": "Handcreme",
"Url": "/produkte/hand/handpflege/handcreme"
},
{
"Title": "Handkonzentrat",
"Url": "/produkte/hand/handpflege/handkonzentrat"
}
],
"Title": "Handpflege",
"Url": "/produkte/hand/handpflege"
},
{
"Children": [
{
"Title": "Q10 & Aprikosenkernöl",
"Url": "/produkte/pflegeserien/q10-aprikosenkernoel"
},
{
"Title": "Traubenkernöl & Sojaöl",
"Url": "/produkte/pflegeserien/traubenkernoel"
},
{
"Title": "Olivenöl",
"Url": "/produkte/pflegeserien/olivenoel"
},
{
"Title": "Sheabutter & Arganöl",
"Url": "/produkte/pflegeserien/sheabutter-arganoel"
},
{
"Title": "Aloe Vera",
"Url": "/produkte/pflegeserien/aloe-vera"
}
],
"Title": "Pflegeserien",
"Url": "/produkte/pflegeserien"
},
{
"Children": [
{
"Title": "Rasur",
"Url": "/produkte/men/rasur"
}
],
"Title": "Men",
"Url": "/produkte/men"
}
],
"Title": "Produkte",
"Url": "/produkte"
},
{
"Children": [
{
"Children": [],
"Title": "Blog & Artikel",
"Url": "/beratung-service/blog-und-artikel"
},
{
"Children": [
{
"Title": "Normale Haut",
"Url": "/beratung-service/hauttypen/normale"
},
{
"Title": "Empfindliche Haut",
"Url": "/beratung-service/hauttypen/empfindlich"
},
{
"Title": "Trockene Haut",
"Url": "/beratung-service/hauttypen/trocken"
},
{
"Title": "Sehr trockene Haut",
"Url": "/beratung-service/hauttypen/sehr-trocken"
},
{
"Title": "Mischhaut",
"Url": "/beratung-service/hauttypen/mischhaut"
},
{
"Title": "Reife Haut",
"Url": "/beratung-service/hauttypen/reife-haut"
},
{
"Title": "Fettige Haut",
"Url": "/beratung-service/hauttypen/fettig"
},
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
}
],
"Title": "HAUTTYPEN",
"Url": "/beratung-service/hauttypen"
},
{
"Children": [],
"Title": "INHALTSSTOFF-ABC",
"Url": "/beratung-service/inhaltstoffe-abc"
},
{
"Children": [
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
},
{
"Title": "Gesicht",
"Url": "/beratung-service/pflege-mit-system/gesicht"
},
{
"Title": "Hände",
"Url": "/beratung-service/pflege-mit-system/haende"
}
],
"Title": "PFLEGE MIT SYSTEM",
"Url": "/beratung-service/pflege-mit-system"
}
],
"Title": "Beratung & Service",
"Url": "/beratung-service"
},
{
"Children": [
{
"Children": [],
"Title": "MARKEN-GESCHICHTE",
"Url": "/uber-florena/marken-geschichte"
},
{
"Children": [],
"Title": "PHILOSOPHIE UND QUALITÄT",
"Url": "/uber-florena/philosophie-und-qualitaet"
},
{
"Children": [],
"Title": "100 Jahre-Jubiläum",
"Url": "/uber-florena/jubilaeum"
}
],
"Title": "Über Florena",
"Url": "/uber-florena"
}
],
"OverviewTitle": "Überblick",
"HomeItemUrl": "/",
"HomeItemText": "Home",
"ActionMenu": [
{
"Id": "search",
"Title": "Suche",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M30.718,31.522,22.4,23.207a.8.8,0,0,1-.014-1.116,11.957,11.957,0,1,0-3.463,2.542.8.8,0,0,1,.7,1.439,13.613,13.613,0,1,1,4.442-3.459l7.781,7.779Z\"/></svg>",
"SortOrder": 1,
"Link": "#layer=Search",
"EnabledForBurgerNavigation": true,
"ShowOnDesktop": true,
"ShowOnMobile": true
},
{
"Id": "contact",
"Title": "",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M2.01,32.05a.8.8,0,0,1-.8-.8.787.787,0,0,1,.049-.276l2.135-5.8a.8.8,0,1,1,1.5.553l-1.657,4.5L9.811,29.1a.8.8,0,0,1,.454.055,14.4,14.4,0,1,0-7.682-7.978.8.8,0,0,1-1.489.585v0a16.014,16.014,0,1,1,8.756,8.957l-7.7,1.321A.77.77,0,0,1,2.01,32.05Z\"/><circle cx=\"9.333\" cy=\"16\" r=\"2\"/><circle cx=\"22.667\" cy=\"16\" r=\"2\"/><circle cx=\"16\" cy=\"16\" r=\"2\"/></svg>",
"SortOrder": 3,
"Link": "/meta-seiten/kontakt",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": false,
"ShowOnMobile": true
},
{
"Id": "notification",
"Title": "Anpassen",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M16.2,32A16,16,0,0,1,9.9,1.3l.5-.2a.841.841,0,0,1,1.1.4.841.841,0,0,1-.4,1.1l-.5.2A14.358,14.358,0,1,0,21.9,29.2a14.515,14.515,0,0,0,8.3-9.6h0A5.164,5.164,0,0,1,25,14.4v-.3a6.6,6.6,0,0,1-7.1-6V7.6a8.807,8.807,0,0,1,.2-1.7,4.08,4.08,0,0,1-3.5-4A3.6,3.6,0,0,1,14.8.8a.747.747,0,0,1,1-.5.747.747,0,0,1,.5,1,1.7,1.7,0,0,0-.1.7,2.476,2.476,0,0,0,2.5,2.5h.5a.829.829,0,0,1,.8.3,2.805,2.805,0,0,1-.1.5,5.45,5.45,0,0,0-.5,2.2,5,5,0,0,0,4.9,5,6.753,6.753,0,0,0,1.4-.2.8.8,0,0,1,1,.6v.5a3.528,3.528,0,0,0,3.4,4.7,1.949,1.949,0,0,0,.8-.1.618.618,0,0,1,.7.2.663.663,0,0,1,.2.7A15.8,15.8,0,0,1,16.2,32Z\"/><circle cx=\"9.5\" cy=\"12.2\" r=\"3.5\"/><path d=\"M19,15.3a2.5,2.5,0,1,0,2.5,2.5A2.476,2.476,0,0,0,19,15.3Z\"/><path d=\"M10.5,19.2a2.9,2.9,0,1,0,2.9,2.9A2.9,2.9,0,0,0,10.5,19.2Z\"/><path d=\"M18.3,23.3a1.8,1.8,0,1,0,1.8,1.8A1.729,1.729,0,0,0,18.3,23.3Z\"/><path d=\"M28.8,4.6a1.8,1.8,0,0,0,0,3.6,1.733,1.733,0,0,0,1.8-1.8A1.793,1.793,0,0,0,28.8,4.6Z\"/></svg>",
"SortOrder": 4,
"Link": "?cmpscreencustom",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": true,
"ShowOnMobile": true
}
],
"NextBestActions": []
}
]
/uber-florena/jubilaeum/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"@url": "https://www.florena.de/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
{
"FeatureAjaxUrls": {
"ContactForm": {
"contactFormUrl": "/alpacaforms/ajax?formUri=sitecore%3a%2f%2fweb%2f%7bA1B4B2A2-AFC3-409F-88D3-8AE92BC951A0%7d%3flang%3dde-DE%26ver%3d3&contextUri=sitecore%3a%2f%2fweb%2f%7b651211B1-D420-42DD-AE07-541ECC3D84DC%7d%3flang%3dde-DE%26ver%3d15"
},
"Layer": {
"ResolveLayerUrl": "/xajax/ServiceLayerPage/ResolveLayer?layer={layerName}¤tpage={651211B1-D420-42DD-AE07-541ECC3D84DC}¤turl={currentUrl}",
"ResolveLayerPostUrl": "/xajax/ServiceLayerPage/ResolveLayer"
}
},
"Context": "sitecore%3A%2F%2Fweb%2F%7B651211B1-D420-42DD-AE07-541ECC3D84DC%7D%3Flang%3Dde-DE%26ver%3D15"
},
{
"NavigationItems": [
{
"Children": [
{
"Children": [
{
"Title": "Tagespflege",
"Url": "/produkte/gesicht/gesichtspflege/tagespflege"
},
{
"Title": "Nachtpflege",
"Url": "/produkte/gesicht/gesichtspflege/nachtpflege"
},
{
"Title": "Gesichtsreinigung",
"Url": "/produkte/gesicht/gesichtsreinigung"
}
],
"Title": "Gesichtspflege",
"Url": "/produkte/gesicht"
},
{
"Children": [
{
"Title": "Handcreme",
"Url": "/produkte/hand/handpflege/handcreme"
},
{
"Title": "Handkonzentrat",
"Url": "/produkte/hand/handpflege/handkonzentrat"
}
],
"Title": "Handpflege",
"Url": "/produkte/hand/handpflege"
},
{
"Children": [
{
"Title": "Q10 & Aprikosenkernöl",
"Url": "/produkte/pflegeserien/q10-aprikosenkernoel"
},
{
"Title": "Traubenkernöl & Sojaöl",
"Url": "/produkte/pflegeserien/traubenkernoel"
},
{
"Title": "Olivenöl",
"Url": "/produkte/pflegeserien/olivenoel"
},
{
"Title": "Sheabutter & Arganöl",
"Url": "/produkte/pflegeserien/sheabutter-arganoel"
},
{
"Title": "Aloe Vera",
"Url": "/produkte/pflegeserien/aloe-vera"
}
],
"Title": "Pflegeserien",
"Url": "/produkte/pflegeserien"
},
{
"Children": [
{
"Title": "Rasur",
"Url": "/produkte/men/rasur"
}
],
"Title": "Men",
"Url": "/produkte/men"
}
],
"Title": "Produkte",
"Url": "/produkte"
},
{
"Children": [
{
"Children": [],
"Title": "Blog & Artikel",
"Url": "/beratung-service/blog-und-artikel"
},
{
"Children": [
{
"Title": "Normale Haut",
"Url": "/beratung-service/hauttypen/normale"
},
{
"Title": "Empfindliche Haut",
"Url": "/beratung-service/hauttypen/empfindlich"
},
{
"Title": "Trockene Haut",
"Url": "/beratung-service/hauttypen/trocken"
},
{
"Title": "Sehr trockene Haut",
"Url": "/beratung-service/hauttypen/sehr-trocken"
},
{
"Title": "Mischhaut",
"Url": "/beratung-service/hauttypen/mischhaut"
},
{
"Title": "Reife Haut",
"Url": "/beratung-service/hauttypen/reife-haut"
},
{
"Title": "Fettige Haut",
"Url": "/beratung-service/hauttypen/fettig"
},
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
}
],
"Title": "HAUTTYPEN",
"Url": "/beratung-service/hauttypen"
},
{
"Children": [],
"Title": "INHALTSSTOFF-ABC",
"Url": "/beratung-service/inhaltstoffe-abc"
},
{
"Children": [
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
},
{
"Title": "Gesicht",
"Url": "/beratung-service/pflege-mit-system/gesicht"
},
{
"Title": "Hände",
"Url": "/beratung-service/pflege-mit-system/haende"
}
],
"Title": "PFLEGE MIT SYSTEM",
"Url": "/beratung-service/pflege-mit-system"
}
],
"Title": "Beratung & Service",
"Url": "/beratung-service"
},
{
"Children": [
{
"Children": [],
"Title": "MARKEN-GESCHICHTE",
"Url": "/uber-florena/marken-geschichte"
},
{
"Children": [],
"Title": "PHILOSOPHIE UND QUALITÄT",
"Url": "/uber-florena/philosophie-und-qualitaet"
},
{
"Children": [],
"Title": "100 Jahre-Jubiläum",
"Url": "/uber-florena/jubilaeum"
}
],
"Title": "Über Florena",
"Url": "/uber-florena"
}
],
"OverviewTitle": "Überblick",
"HomeItemUrl": "/",
"HomeItemText": "Home",
"ActionMenu": [
{
"Id": "search",
"Title": "Suche",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M30.718,31.522,22.4,23.207a.8.8,0,0,1-.014-1.116,11.957,11.957,0,1,0-3.463,2.542.8.8,0,0,1,.7,1.439,13.613,13.613,0,1,1,4.442-3.459l7.781,7.779Z\"/></svg>",
"SortOrder": 1,
"Link": "#layer=Search",
"EnabledForBurgerNavigation": true,
"ShowOnDesktop": true,
"ShowOnMobile": true
},
{
"Id": "contact",
"Title": "",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M2.01,32.05a.8.8,0,0,1-.8-.8.787.787,0,0,1,.049-.276l2.135-5.8a.8.8,0,1,1,1.5.553l-1.657,4.5L9.811,29.1a.8.8,0,0,1,.454.055,14.4,14.4,0,1,0-7.682-7.978.8.8,0,0,1-1.489.585v0a16.014,16.014,0,1,1,8.756,8.957l-7.7,1.321A.77.77,0,0,1,2.01,32.05Z\"/><circle cx=\"9.333\" cy=\"16\" r=\"2\"/><circle cx=\"22.667\" cy=\"16\" r=\"2\"/><circle cx=\"16\" cy=\"16\" r=\"2\"/></svg>",
"SortOrder": 3,
"Link": "/meta-seiten/kontakt",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": false,
"ShowOnMobile": true
},
{
"Id": "notification",
"Title": "Anpassen",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M16.2,32A16,16,0,0,1,9.9,1.3l.5-.2a.841.841,0,0,1,1.1.4.841.841,0,0,1-.4,1.1l-.5.2A14.358,14.358,0,1,0,21.9,29.2a14.515,14.515,0,0,0,8.3-9.6h0A5.164,5.164,0,0,1,25,14.4v-.3a6.6,6.6,0,0,1-7.1-6V7.6a8.807,8.807,0,0,1,.2-1.7,4.08,4.08,0,0,1-3.5-4A3.6,3.6,0,0,1,14.8.8a.747.747,0,0,1,1-.5.747.747,0,0,1,.5,1,1.7,1.7,0,0,0-.1.7,2.476,2.476,0,0,0,2.5,2.5h.5a.829.829,0,0,1,.8.3,2.805,2.805,0,0,1-.1.5,5.45,5.45,0,0,0-.5,2.2,5,5,0,0,0,4.9,5,6.753,6.753,0,0,0,1.4-.2.8.8,0,0,1,1,.6v.5a3.528,3.528,0,0,0,3.4,4.7,1.949,1.949,0,0,0,.8-.1.618.618,0,0,1,.7.2.663.663,0,0,1,.2.7A15.8,15.8,0,0,1,16.2,32Z\"/><circle cx=\"9.5\" cy=\"12.2\" r=\"3.5\"/><path d=\"M19,15.3a2.5,2.5,0,1,0,2.5,2.5A2.476,2.476,0,0,0,19,15.3Z\"/><path d=\"M10.5,19.2a2.9,2.9,0,1,0,2.9,2.9A2.9,2.9,0,0,0,10.5,19.2Z\"/><path d=\"M18.3,23.3a1.8,1.8,0,1,0,1.8,1.8A1.729,1.729,0,0,0,18.3,23.3Z\"/><path d=\"M28.8,4.6a1.8,1.8,0,0,0,0,3.6,1.733,1.733,0,0,0,1.8-1.8A1.793,1.793,0,0,0,28.8,4.6Z\"/></svg>",
"SortOrder": 4,
"Link": "?cmpscreencustom",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": true,
"ShowOnMobile": true
}
],
"NextBestActions": []
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Über Florena",
"item": "https://www.florena.de/uber-florena"
},
{
"@type": "ListItem",
"position": 2,
"name": "100 Jahre Jubiläum",
"item": "https://www.florena.de/uber-florena/jubilaeum"
}
]
},
{
"@context": "http://schema.org",
"@type": "Article",
"headline": "100 Jahre Florena",
"description": "",
"url": "https://www.florena.de",
"image": [
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=0&ry=0&rw=1468&rh=815&hash=AF45321FBD17ACA39096E6ACB45F96CD",
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=0&ry=0&rw=1468&rh=815&hash=AF45321FBD17ACA39096E6ACB45F96CD",
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=135&ry=0&rw=694&rh=815&hash=9B57DD6E3411E83B539D9C1A392980D6"
],
"author": {
"name": "Florena",
"url": "",
"@type": "Organization"
},
"publisher": {
"@type": "Organization",
"name": "Beiersdorf",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
"datePublished": "2021-01-07T10:25:15.0000000Z",
"dateModified": "2024-07-05T22:28:34.0000000Z",
"mainEntityOfPage": "https://www.florena.de/uber-florena/jubilaeum"
},
{
"@context": "http://schema.org",
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🛡️ Trust Signals — external proof links that back the declared identity
100Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 25 | 1 |
| /uber-florena/jubilaeum/ | 25 | 1 |
| /produkte/ | 25 | 1 |
| /beratung-service/ | 25 | 1 |
Explore the other reputation pillars for Florena
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Florena, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Florena: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://florena.de to view the most current version of its content and see directly what this company is about and what it offers.