Florena
(https://florena.de) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
20
Impact Weight: 20 / 100
100% Reputation
The site exhibits Trust Theatre by reporting a review_count of 25 in the metadata across multiple pages, yet providing zero proof_links_count or actual displayed testimonials with verifiable details. Performance claims like ‘bewährte natürliche Inhaltsstoffe’ and ‘intensiv durchdachten Pflegeformeln’ lack external validation paths, certifications, or links to third-party lab testing. The absence of a trust_theatre_flag in the code does not mitigate the fact that efficacy claims are presented as absolute truths without cited evidence.
Proof density is extremely low; only one proof link is recorded against dozens of claims regarding ingredient efficacy and skin compatibility. Specific evidence is limited to a single price point and a list of basic ingredients, lacking INCI-format transparency or percentage concentrations for active compounds. Vague assertions like ‘die Haut vor den Strapazen des Alltags schützt’ dominate the text over technical specifications.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
100Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 25 | 1 |
| /uber-florena/jubilaeum/ | 25 | 1 |
| /produkte/ | 25 | 1 |
| /beratung-service/ | 25 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"@url": "https://www.florena.de/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
{
"FeatureAjaxUrls": {
"ContactForm": {
"contactFormUrl": "/alpacaforms/ajax?formUri=sitecore%3a%2f%2fweb%2f%7bA1B4B2A2-AFC3-409F-88D3-8AE92BC951A0%7d%3flang%3dde-DE%26ver%3d3&contextUri=sitecore%3a%2f%2fweb%2f%7b97292BED-D536-418C-A98A-91C46C5E036E%7d%3flang%3dde-DE%26ver%3d11"
},
"Layer": {
"ResolveLayerUrl": "/xajax/ServiceLayerPage/ResolveLayer?layer={layerName}¤tpage={97292BED-D536-418C-A98A-91C46C5E036E}¤turl={currentUrl}",
"ResolveLayerPostUrl": "/xajax/ServiceLayerPage/ResolveLayer"
}
},
"Context": "sitecore%3A%2F%2Fweb%2F%7B97292BED-D536-418C-A98A-91C46C5E036E%7D%3Flang%3Dde-DE%26ver%3D11"
},
{
"NavigationItems": [
{
"Children": [
{
"Children": [
{
"Title": "Tagespflege",
"Url": "/produkte/gesicht/gesichtspflege/tagespflege"
},
{
"Title": "Nachtpflege",
"Url": "/produkte/gesicht/gesichtspflege/nachtpflege"
},
{
"Title": "Gesichtsreinigung",
"Url": "/produkte/gesicht/gesichtsreinigung"
}
],
"Title": "Gesichtspflege",
"Url": "/produkte/gesicht"
},
{
"Children": [
{
"Title": "Handcreme",
"Url": "/produkte/hand/handpflege/handcreme"
},
{
"Title": "Handkonzentrat",
"Url": "/produkte/hand/handpflege/handkonzentrat"
}
],
"Title": "Handpflege",
"Url": "/produkte/hand/handpflege"
},
{
"Children": [
{
"Title": "Q10 & Aprikosenkernöl",
"Url": "/produkte/pflegeserien/q10-aprikosenkernoel"
},
{
"Title": "Traubenkernöl & Sojaöl",
"Url": "/produkte/pflegeserien/traubenkernoel"
},
{
"Title": "Olivenöl",
"Url": "/produkte/pflegeserien/olivenoel"
},
{
"Title": "Sheabutter & Arganöl",
"Url": "/produkte/pflegeserien/sheabutter-arganoel"
},
{
"Title": "Aloe Vera",
"Url": "/produkte/pflegeserien/aloe-vera"
}
],
"Title": "Pflegeserien",
"Url": "/produkte/pflegeserien"
},
{
"Children": [
{
"Title": "Rasur",
"Url": "/produkte/men/rasur"
}
],
"Title": "Men",
"Url": "/produkte/men"
}
],
"Title": "Produkte",
"Url": "/produkte"
},
{
"Children": [
{
"Children": [],
"Title": "Blog & Artikel",
"Url": "/beratung-service/blog-und-artikel"
},
{
"Children": [
{
"Title": "Normale Haut",
"Url": "/beratung-service/hauttypen/normale"
},
{
"Title": "Empfindliche Haut",
"Url": "/beratung-service/hauttypen/empfindlich"
},
{
"Title": "Trockene Haut",
"Url": "/beratung-service/hauttypen/trocken"
},
{
"Title": "Sehr trockene Haut",
"Url": "/beratung-service/hauttypen/sehr-trocken"
},
{
"Title": "Mischhaut",
"Url": "/beratung-service/hauttypen/mischhaut"
},
{
"Title": "Reife Haut",
"Url": "/beratung-service/hauttypen/reife-haut"
},
{
"Title": "Fettige Haut",
"Url": "/beratung-service/hauttypen/fettig"
},
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
}
],
"Title": "HAUTTYPEN",
"Url": "/beratung-service/hauttypen"
},
{
"Children": [],
"Title": "INHALTSSTOFF-ABC",
"Url": "/beratung-service/inhaltstoffe-abc"
},
{
"Children": [
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
},
{
"Title": "Gesicht",
"Url": "/beratung-service/pflege-mit-system/gesicht"
},
{
"Title": "Hände",
"Url": "/beratung-service/pflege-mit-system/haende"
}
],
"Title": "PFLEGE MIT SYSTEM",
"Url": "/beratung-service/pflege-mit-system"
}
],
"Title": "Beratung & Service",
"Url": "/beratung-service"
},
{
"Children": [
{
"Children": [],
"Title": "MARKEN-GESCHICHTE",
"Url": "/uber-florena/marken-geschichte"
},
{
"Children": [],
"Title": "PHILOSOPHIE UND QUALITÄT",
"Url": "/uber-florena/philosophie-und-qualitaet"
},
{
"Children": [],
"Title": "100 Jahre-Jubiläum",
"Url": "/uber-florena/jubilaeum"
}
],
"Title": "Über Florena",
"Url": "/uber-florena"
}
],
"OverviewTitle": "Überblick",
"HomeItemUrl": "/",
"HomeItemText": "Home",
"ActionMenu": [
{
"Id": "search",
"Title": "Suche",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M30.718,31.522,22.4,23.207a.8.8,0,0,1-.014-1.116,11.957,11.957,0,1,0-3.463,2.542.8.8,0,0,1,.7,1.439,13.613,13.613,0,1,1,4.442-3.459l7.781,7.779Z\"/></svg>",
"SortOrder": 1,
"Link": "#layer=Search",
"EnabledForBurgerNavigation": true,
"ShowOnDesktop": true,
"ShowOnMobile": true
},
{
"Id": "contact",
"Title": "",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M2.01,32.05a.8.8,0,0,1-.8-.8.787.787,0,0,1,.049-.276l2.135-5.8a.8.8,0,1,1,1.5.553l-1.657,4.5L9.811,29.1a.8.8,0,0,1,.454.055,14.4,14.4,0,1,0-7.682-7.978.8.8,0,0,1-1.489.585v0a16.014,16.014,0,1,1,8.756,8.957l-7.7,1.321A.77.77,0,0,1,2.01,32.05Z\"/><circle cx=\"9.333\" cy=\"16\" r=\"2\"/><circle cx=\"22.667\" cy=\"16\" r=\"2\"/><circle cx=\"16\" cy=\"16\" r=\"2\"/></svg>",
"SortOrder": 3,
"Link": "/meta-seiten/kontakt",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": false,
"ShowOnMobile": true
},
{
"Id": "notification",
"Title": "Anpassen",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M16.2,32A16,16,0,0,1,9.9,1.3l.5-.2a.841.841,0,0,1,1.1.4.841.841,0,0,1-.4,1.1l-.5.2A14.358,14.358,0,1,0,21.9,29.2a14.515,14.515,0,0,0,8.3-9.6h0A5.164,5.164,0,0,1,25,14.4v-.3a6.6,6.6,0,0,1-7.1-6V7.6a8.807,8.807,0,0,1,.2-1.7,4.08,4.08,0,0,1-3.5-4A3.6,3.6,0,0,1,14.8.8a.747.747,0,0,1,1-.5.747.747,0,0,1,.5,1,1.7,1.7,0,0,0-.1.7,2.476,2.476,0,0,0,2.5,2.5h.5a.829.829,0,0,1,.8.3,2.805,2.805,0,0,1-.1.5,5.45,5.45,0,0,0-.5,2.2,5,5,0,0,0,4.9,5,6.753,6.753,0,0,0,1.4-.2.8.8,0,0,1,1,.6v.5a3.528,3.528,0,0,0,3.4,4.7,1.949,1.949,0,0,0,.8-.1.618.618,0,0,1,.7.2.663.663,0,0,1,.2.7A15.8,15.8,0,0,1,16.2,32Z\"/><circle cx=\"9.5\" cy=\"12.2\" r=\"3.5\"/><path d=\"M19,15.3a2.5,2.5,0,1,0,2.5,2.5A2.476,2.476,0,0,0,19,15.3Z\"/><path d=\"M10.5,19.2a2.9,2.9,0,1,0,2.9,2.9A2.9,2.9,0,0,0,10.5,19.2Z\"/><path d=\"M18.3,23.3a1.8,1.8,0,1,0,1.8,1.8A1.729,1.729,0,0,0,18.3,23.3Z\"/><path d=\"M28.8,4.6a1.8,1.8,0,0,0,0,3.6,1.733,1.733,0,0,0,1.8-1.8A1.793,1.793,0,0,0,28.8,4.6Z\"/></svg>",
"SortOrder": 4,
"Link": "?cmpscreencustom",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": true,
"ShowOnMobile": true
}
],
"NextBestActions": []
}
]
/uber-florena/jubilaeum/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"@url": "https://www.florena.de/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
{
"FeatureAjaxUrls": {
"ContactForm": {
"contactFormUrl": "/alpacaforms/ajax?formUri=sitecore%3a%2f%2fweb%2f%7bA1B4B2A2-AFC3-409F-88D3-8AE92BC951A0%7d%3flang%3dde-DE%26ver%3d3&contextUri=sitecore%3a%2f%2fweb%2f%7b651211B1-D420-42DD-AE07-541ECC3D84DC%7d%3flang%3dde-DE%26ver%3d15"
},
"Layer": {
"ResolveLayerUrl": "/xajax/ServiceLayerPage/ResolveLayer?layer={layerName}¤tpage={651211B1-D420-42DD-AE07-541ECC3D84DC}¤turl={currentUrl}",
"ResolveLayerPostUrl": "/xajax/ServiceLayerPage/ResolveLayer"
}
},
"Context": "sitecore%3A%2F%2Fweb%2F%7B651211B1-D420-42DD-AE07-541ECC3D84DC%7D%3Flang%3Dde-DE%26ver%3D15"
},
{
"NavigationItems": [
{
"Children": [
{
"Children": [
{
"Title": "Tagespflege",
"Url": "/produkte/gesicht/gesichtspflege/tagespflege"
},
{
"Title": "Nachtpflege",
"Url": "/produkte/gesicht/gesichtspflege/nachtpflege"
},
{
"Title": "Gesichtsreinigung",
"Url": "/produkte/gesicht/gesichtsreinigung"
}
],
"Title": "Gesichtspflege",
"Url": "/produkte/gesicht"
},
{
"Children": [
{
"Title": "Handcreme",
"Url": "/produkte/hand/handpflege/handcreme"
},
{
"Title": "Handkonzentrat",
"Url": "/produkte/hand/handpflege/handkonzentrat"
}
],
"Title": "Handpflege",
"Url": "/produkte/hand/handpflege"
},
{
"Children": [
{
"Title": "Q10 & Aprikosenkernöl",
"Url": "/produkte/pflegeserien/q10-aprikosenkernoel"
},
{
"Title": "Traubenkernöl & Sojaöl",
"Url": "/produkte/pflegeserien/traubenkernoel"
},
{
"Title": "Olivenöl",
"Url": "/produkte/pflegeserien/olivenoel"
},
{
"Title": "Sheabutter & Arganöl",
"Url": "/produkte/pflegeserien/sheabutter-arganoel"
},
{
"Title": "Aloe Vera",
"Url": "/produkte/pflegeserien/aloe-vera"
}
],
"Title": "Pflegeserien",
"Url": "/produkte/pflegeserien"
},
{
"Children": [
{
"Title": "Rasur",
"Url": "/produkte/men/rasur"
}
],
"Title": "Men",
"Url": "/produkte/men"
}
],
"Title": "Produkte",
"Url": "/produkte"
},
{
"Children": [
{
"Children": [],
"Title": "Blog & Artikel",
"Url": "/beratung-service/blog-und-artikel"
},
{
"Children": [
{
"Title": "Normale Haut",
"Url": "/beratung-service/hauttypen/normale"
},
{
"Title": "Empfindliche Haut",
"Url": "/beratung-service/hauttypen/empfindlich"
},
{
"Title": "Trockene Haut",
"Url": "/beratung-service/hauttypen/trocken"
},
{
"Title": "Sehr trockene Haut",
"Url": "/beratung-service/hauttypen/sehr-trocken"
},
{
"Title": "Mischhaut",
"Url": "/beratung-service/hauttypen/mischhaut"
},
{
"Title": "Reife Haut",
"Url": "/beratung-service/hauttypen/reife-haut"
},
{
"Title": "Fettige Haut",
"Url": "/beratung-service/hauttypen/fettig"
},
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
}
],
"Title": "HAUTTYPEN",
"Url": "/beratung-service/hauttypen"
},
{
"Children": [],
"Title": "INHALTSSTOFF-ABC",
"Url": "/beratung-service/inhaltstoffe-abc"
},
{
"Children": [
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
},
{
"Title": "Gesicht",
"Url": "/beratung-service/pflege-mit-system/gesicht"
},
{
"Title": "Hände",
"Url": "/beratung-service/pflege-mit-system/haende"
}
],
"Title": "PFLEGE MIT SYSTEM",
"Url": "/beratung-service/pflege-mit-system"
}
],
"Title": "Beratung & Service",
"Url": "/beratung-service"
},
{
"Children": [
{
"Children": [],
"Title": "MARKEN-GESCHICHTE",
"Url": "/uber-florena/marken-geschichte"
},
{
"Children": [],
"Title": "PHILOSOPHIE UND QUALITÄT",
"Url": "/uber-florena/philosophie-und-qualitaet"
},
{
"Children": [],
"Title": "100 Jahre-Jubiläum",
"Url": "/uber-florena/jubilaeum"
}
],
"Title": "Über Florena",
"Url": "/uber-florena"
}
],
"OverviewTitle": "Überblick",
"HomeItemUrl": "/",
"HomeItemText": "Home",
"ActionMenu": [
{
"Id": "search",
"Title": "Suche",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M30.718,31.522,22.4,23.207a.8.8,0,0,1-.014-1.116,11.957,11.957,0,1,0-3.463,2.542.8.8,0,0,1,.7,1.439,13.613,13.613,0,1,1,4.442-3.459l7.781,7.779Z\"/></svg>",
"SortOrder": 1,
"Link": "#layer=Search",
"EnabledForBurgerNavigation": true,
"ShowOnDesktop": true,
"ShowOnMobile": true
},
{
"Id": "contact",
"Title": "",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M2.01,32.05a.8.8,0,0,1-.8-.8.787.787,0,0,1,.049-.276l2.135-5.8a.8.8,0,1,1,1.5.553l-1.657,4.5L9.811,29.1a.8.8,0,0,1,.454.055,14.4,14.4,0,1,0-7.682-7.978.8.8,0,0,1-1.489.585v0a16.014,16.014,0,1,1,8.756,8.957l-7.7,1.321A.77.77,0,0,1,2.01,32.05Z\"/><circle cx=\"9.333\" cy=\"16\" r=\"2\"/><circle cx=\"22.667\" cy=\"16\" r=\"2\"/><circle cx=\"16\" cy=\"16\" r=\"2\"/></svg>",
"SortOrder": 3,
"Link": "/meta-seiten/kontakt",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": false,
"ShowOnMobile": true
},
{
"Id": "notification",
"Title": "Anpassen",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M16.2,32A16,16,0,0,1,9.9,1.3l.5-.2a.841.841,0,0,1,1.1.4.841.841,0,0,1-.4,1.1l-.5.2A14.358,14.358,0,1,0,21.9,29.2a14.515,14.515,0,0,0,8.3-9.6h0A5.164,5.164,0,0,1,25,14.4v-.3a6.6,6.6,0,0,1-7.1-6V7.6a8.807,8.807,0,0,1,.2-1.7,4.08,4.08,0,0,1-3.5-4A3.6,3.6,0,0,1,14.8.8a.747.747,0,0,1,1-.5.747.747,0,0,1,.5,1,1.7,1.7,0,0,0-.1.7,2.476,2.476,0,0,0,2.5,2.5h.5a.829.829,0,0,1,.8.3,2.805,2.805,0,0,1-.1.5,5.45,5.45,0,0,0-.5,2.2,5,5,0,0,0,4.9,5,6.753,6.753,0,0,0,1.4-.2.8.8,0,0,1,1,.6v.5a3.528,3.528,0,0,0,3.4,4.7,1.949,1.949,0,0,0,.8-.1.618.618,0,0,1,.7.2.663.663,0,0,1,.2.7A15.8,15.8,0,0,1,16.2,32Z\"/><circle cx=\"9.5\" cy=\"12.2\" r=\"3.5\"/><path d=\"M19,15.3a2.5,2.5,0,1,0,2.5,2.5A2.476,2.476,0,0,0,19,15.3Z\"/><path d=\"M10.5,19.2a2.9,2.9,0,1,0,2.9,2.9A2.9,2.9,0,0,0,10.5,19.2Z\"/><path d=\"M18.3,23.3a1.8,1.8,0,1,0,1.8,1.8A1.729,1.729,0,0,0,18.3,23.3Z\"/><path d=\"M28.8,4.6a1.8,1.8,0,0,0,0,3.6,1.733,1.733,0,0,0,1.8-1.8A1.793,1.793,0,0,0,28.8,4.6Z\"/></svg>",
"SortOrder": 4,
"Link": "?cmpscreencustom",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": true,
"ShowOnMobile": true
}
],
"NextBestActions": []
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Über Florena",
"item": "https://www.florena.de/uber-florena"
},
{
"@type": "ListItem",
"position": 2,
"name": "100 Jahre Jubiläum",
"item": "https://www.florena.de/uber-florena/jubilaeum"
}
]
},
{
"@context": "http://schema.org",
"@type": "Article",
"headline": "100 Jahre Florena",
"description": "",
"url": "https://www.florena.de",
"image": [
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=0&ry=0&rw=1468&rh=815&hash=AF45321FBD17ACA39096E6ACB45F96CD",
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=0&ry=0&rw=1468&rh=815&hash=AF45321FBD17ACA39096E6ACB45F96CD",
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=135&ry=0&rw=694&rh=815&hash=9B57DD6E3411E83B539D9C1A392980D6"
],
"author": {
"name": "Florena",
"url": "",
"@type": "Organization"
},
"publisher": {
"@type": "Organization",
"name": "Beiersdorf",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
"datePublished": "2021-01-07T10:25:15.0000000Z",
"dateModified": "2024-07-05T22:28:34.0000000Z",
"mainEntityOfPage": "https://www.florena.de/uber-florena/jubilaeum"
},
{
"@context": "http://schema.org",
"@type": "Article",
"headline": "100 Jahre Florena",
"description": "",
"url": "https://www.florena.de",
"image": [
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=0&ry=0&rw=1468&rh=815&hash=AF45321FBD17ACA39096E6ACB45F96CD",
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=0&ry=0&rw=1468&rh=815&hash=AF45321FBD17ACA39096E6ACB45F96CD",
"https://img.nivea.com/-/media/florena-fs/florena/ueber-florena/philosophie-qualitaet/flo_ueber_florena_0000s_0000_philosophie_qualitaet_02.jpg?rx=135&ry=0&rw=694&rh=815&hash=9B57DD6E3411E83B539D9C1A392980D6"
],
"author": {
"name": "Florena",
"url": "",
"@type": "Organization"
},
"publisher": {
"@type": "Organization",
"name": "Beiersdorf",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
"datePublished": "2021-01-07T10:25:15.0000000Z",
"dateModified": "2024-07-05T22:28:34.0000000Z",
"mainEntityOfPage": "https://www.florena.de/uber-florena/jubilaeum"
}
]
/produkte/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"@url": "https://www.florena.de/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
{
"FeatureAjaxUrls": {
"ContactForm": {
"contactFormUrl": "/alpacaforms/ajax?formUri=sitecore%3a%2f%2fweb%2f%7bA1B4B2A2-AFC3-409F-88D3-8AE92BC951A0%7d%3flang%3dde-DE%26ver%3d3&contextUri=sitecore%3a%2f%2fweb%2f%7b1437FE4B-AD77-4C74-9785-8705BA771A36%7d%3flang%3dde-DE%26ver%3d2"
},
"Layer": {
"ResolveLayerUrl": "/xajax/ServiceLayerPage/ResolveLayer?layer={layerName}¤tpage={1437FE4B-AD77-4C74-9785-8705BA771A36}¤turl={currentUrl}",
"ResolveLayerPostUrl": "/xajax/ServiceLayerPage/ResolveLayer"
}
},
"Context": "sitecore%3A%2F%2Fweb%2F%7B1437FE4B-AD77-4C74-9785-8705BA771A36%7D%3Flang%3Dde-DE%26ver%3D2"
},
{
"NavigationItems": [
{
"Children": [
{
"Children": [
{
"Title": "Tagespflege",
"Url": "/produkte/gesicht/gesichtspflege/tagespflege"
},
{
"Title": "Nachtpflege",
"Url": "/produkte/gesicht/gesichtspflege/nachtpflege"
},
{
"Title": "Gesichtsreinigung",
"Url": "/produkte/gesicht/gesichtsreinigung"
}
],
"Title": "Gesichtspflege",
"Url": "/produkte/gesicht"
},
{
"Children": [
{
"Title": "Handcreme",
"Url": "/produkte/hand/handpflege/handcreme"
},
{
"Title": "Handkonzentrat",
"Url": "/produkte/hand/handpflege/handkonzentrat"
}
],
"Title": "Handpflege",
"Url": "/produkte/hand/handpflege"
},
{
"Children": [
{
"Title": "Q10 & Aprikosenkernöl",
"Url": "/produkte/pflegeserien/q10-aprikosenkernoel"
},
{
"Title": "Traubenkernöl & Sojaöl",
"Url": "/produkte/pflegeserien/traubenkernoel"
},
{
"Title": "Olivenöl",
"Url": "/produkte/pflegeserien/olivenoel"
},
{
"Title": "Sheabutter & Arganöl",
"Url": "/produkte/pflegeserien/sheabutter-arganoel"
},
{
"Title": "Aloe Vera",
"Url": "/produkte/pflegeserien/aloe-vera"
}
],
"Title": "Pflegeserien",
"Url": "/produkte/pflegeserien"
},
{
"Children": [
{
"Title": "Rasur",
"Url": "/produkte/men/rasur"
}
],
"Title": "Men",
"Url": "/produkte/men"
}
],
"Title": "Produkte",
"Url": "/produkte"
},
{
"Children": [
{
"Children": [],
"Title": "Blog & Artikel",
"Url": "/beratung-service/blog-und-artikel"
},
{
"Children": [
{
"Title": "Normale Haut",
"Url": "/beratung-service/hauttypen/normale"
},
{
"Title": "Empfindliche Haut",
"Url": "/beratung-service/hauttypen/empfindlich"
},
{
"Title": "Trockene Haut",
"Url": "/beratung-service/hauttypen/trocken"
},
{
"Title": "Sehr trockene Haut",
"Url": "/beratung-service/hauttypen/sehr-trocken"
},
{
"Title": "Mischhaut",
"Url": "/beratung-service/hauttypen/mischhaut"
},
{
"Title": "Reife Haut",
"Url": "/beratung-service/hauttypen/reife-haut"
},
{
"Title": "Fettige Haut",
"Url": "/beratung-service/hauttypen/fettig"
},
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
}
],
"Title": "HAUTTYPEN",
"Url": "/beratung-service/hauttypen"
},
{
"Children": [],
"Title": "INHALTSSTOFF-ABC",
"Url": "/beratung-service/inhaltstoffe-abc"
},
{
"Children": [
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
},
{
"Title": "Gesicht",
"Url": "/beratung-service/pflege-mit-system/gesicht"
},
{
"Title": "Hände",
"Url": "/beratung-service/pflege-mit-system/haende"
}
],
"Title": "PFLEGE MIT SYSTEM",
"Url": "/beratung-service/pflege-mit-system"
}
],
"Title": "Beratung & Service",
"Url": "/beratung-service"
},
{
"Children": [
{
"Children": [],
"Title": "MARKEN-GESCHICHTE",
"Url": "/uber-florena/marken-geschichte"
},
{
"Children": [],
"Title": "PHILOSOPHIE UND QUALITÄT",
"Url": "/uber-florena/philosophie-und-qualitaet"
},
{
"Children": [],
"Title": "100 Jahre-Jubiläum",
"Url": "/uber-florena/jubilaeum"
}
],
"Title": "Über Florena",
"Url": "/uber-florena"
}
],
"OverviewTitle": "Überblick",
"HomeItemUrl": "/",
"HomeItemText": "Home",
"ActionMenu": [
{
"Id": "search",
"Title": "Suche",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M30.718,31.522,22.4,23.207a.8.8,0,0,1-.014-1.116,11.957,11.957,0,1,0-3.463,2.542.8.8,0,0,1,.7,1.439,13.613,13.613,0,1,1,4.442-3.459l7.781,7.779Z\"/></svg>",
"SortOrder": 1,
"Link": "#layer=Search",
"EnabledForBurgerNavigation": true,
"ShowOnDesktop": true,
"ShowOnMobile": true
},
{
"Id": "contact",
"Title": "",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M2.01,32.05a.8.8,0,0,1-.8-.8.787.787,0,0,1,.049-.276l2.135-5.8a.8.8,0,1,1,1.5.553l-1.657,4.5L9.811,29.1a.8.8,0,0,1,.454.055,14.4,14.4,0,1,0-7.682-7.978.8.8,0,0,1-1.489.585v0a16.014,16.014,0,1,1,8.756,8.957l-7.7,1.321A.77.77,0,0,1,2.01,32.05Z\"/><circle cx=\"9.333\" cy=\"16\" r=\"2\"/><circle cx=\"22.667\" cy=\"16\" r=\"2\"/><circle cx=\"16\" cy=\"16\" r=\"2\"/></svg>",
"SortOrder": 3,
"Link": "/meta-seiten/kontakt",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": false,
"ShowOnMobile": true
},
{
"Id": "notification",
"Title": "Anpassen",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M16.2,32A16,16,0,0,1,9.9,1.3l.5-.2a.841.841,0,0,1,1.1.4.841.841,0,0,1-.4,1.1l-.5.2A14.358,14.358,0,1,0,21.9,29.2a14.515,14.515,0,0,0,8.3-9.6h0A5.164,5.164,0,0,1,25,14.4v-.3a6.6,6.6,0,0,1-7.1-6V7.6a8.807,8.807,0,0,1,.2-1.7,4.08,4.08,0,0,1-3.5-4A3.6,3.6,0,0,1,14.8.8a.747.747,0,0,1,1-.5.747.747,0,0,1,.5,1,1.7,1.7,0,0,0-.1.7,2.476,2.476,0,0,0,2.5,2.5h.5a.829.829,0,0,1,.8.3,2.805,2.805,0,0,1-.1.5,5.45,5.45,0,0,0-.5,2.2,5,5,0,0,0,4.9,5,6.753,6.753,0,0,0,1.4-.2.8.8,0,0,1,1,.6v.5a3.528,3.528,0,0,0,3.4,4.7,1.949,1.949,0,0,0,.8-.1.618.618,0,0,1,.7.2.663.663,0,0,1,.2.7A15.8,15.8,0,0,1,16.2,32Z\"/><circle cx=\"9.5\" cy=\"12.2\" r=\"3.5\"/><path d=\"M19,15.3a2.5,2.5,0,1,0,2.5,2.5A2.476,2.476,0,0,0,19,15.3Z\"/><path d=\"M10.5,19.2a2.9,2.9,0,1,0,2.9,2.9A2.9,2.9,0,0,0,10.5,19.2Z\"/><path d=\"M18.3,23.3a1.8,1.8,0,1,0,1.8,1.8A1.729,1.729,0,0,0,18.3,23.3Z\"/><path d=\"M28.8,4.6a1.8,1.8,0,0,0,0,3.6,1.733,1.733,0,0,0,1.8-1.8A1.793,1.793,0,0,0,28.8,4.6Z\"/></svg>",
"SortOrder": 4,
"Link": "?cmpscreencustom",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": true,
"ShowOnMobile": true
}
],
"NextBestActions": []
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Produkte",
"item": "https://www.florena.de/produkte"
}
]
}
]
/beratung-service/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"@url": "https://www.florena.de/"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.florena.de/",
"logo": {
"@type": "ImageObject",
"url": "https://www.florena.de/",
"image": "https://img.nivea.com/-/media/florena-fs/florena/logo/florena_logo_gross.png"
}
},
{
"FeatureAjaxUrls": {
"ContactForm": {
"contactFormUrl": "/alpacaforms/ajax?formUri=sitecore%3a%2f%2fweb%2f%7bA1B4B2A2-AFC3-409F-88D3-8AE92BC951A0%7d%3flang%3dde-DE%26ver%3d3&contextUri=sitecore%3a%2f%2fweb%2f%7b8CB0B021-E8B2-48B5-8A70-33E9FD596E21%7d%3flang%3dde-DE%26ver%3d3"
},
"Layer": {
"ResolveLayerUrl": "/xajax/ServiceLayerPage/ResolveLayer?layer={layerName}¤tpage={8CB0B021-E8B2-48B5-8A70-33E9FD596E21}¤turl={currentUrl}",
"ResolveLayerPostUrl": "/xajax/ServiceLayerPage/ResolveLayer"
}
},
"Context": "sitecore%3A%2F%2Fweb%2F%7B8CB0B021-E8B2-48B5-8A70-33E9FD596E21%7D%3Flang%3Dde-DE%26ver%3D3"
},
{
"NavigationItems": [
{
"Children": [
{
"Children": [
{
"Title": "Tagespflege",
"Url": "/produkte/gesicht/gesichtspflege/tagespflege"
},
{
"Title": "Nachtpflege",
"Url": "/produkte/gesicht/gesichtspflege/nachtpflege"
},
{
"Title": "Gesichtsreinigung",
"Url": "/produkte/gesicht/gesichtsreinigung"
}
],
"Title": "Gesichtspflege",
"Url": "/produkte/gesicht"
},
{
"Children": [
{
"Title": "Handcreme",
"Url": "/produkte/hand/handpflege/handcreme"
},
{
"Title": "Handkonzentrat",
"Url": "/produkte/hand/handpflege/handkonzentrat"
}
],
"Title": "Handpflege",
"Url": "/produkte/hand/handpflege"
},
{
"Children": [
{
"Title": "Q10 & Aprikosenkernöl",
"Url": "/produkte/pflegeserien/q10-aprikosenkernoel"
},
{
"Title": "Traubenkernöl & Sojaöl",
"Url": "/produkte/pflegeserien/traubenkernoel"
},
{
"Title": "Olivenöl",
"Url": "/produkte/pflegeserien/olivenoel"
},
{
"Title": "Sheabutter & Arganöl",
"Url": "/produkte/pflegeserien/sheabutter-arganoel"
},
{
"Title": "Aloe Vera",
"Url": "/produkte/pflegeserien/aloe-vera"
}
],
"Title": "Pflegeserien",
"Url": "/produkte/pflegeserien"
},
{
"Children": [
{
"Title": "Rasur",
"Url": "/produkte/men/rasur"
}
],
"Title": "Men",
"Url": "/produkte/men"
}
],
"Title": "Produkte",
"Url": "/produkte"
},
{
"Children": [
{
"Children": [],
"Title": "Blog & Artikel",
"Url": "/beratung-service/blog-und-artikel"
},
{
"Children": [
{
"Title": "Normale Haut",
"Url": "/beratung-service/hauttypen/normale"
},
{
"Title": "Empfindliche Haut",
"Url": "/beratung-service/hauttypen/empfindlich"
},
{
"Title": "Trockene Haut",
"Url": "/beratung-service/hauttypen/trocken"
},
{
"Title": "Sehr trockene Haut",
"Url": "/beratung-service/hauttypen/sehr-trocken"
},
{
"Title": "Mischhaut",
"Url": "/beratung-service/hauttypen/mischhaut"
},
{
"Title": "Reife Haut",
"Url": "/beratung-service/hauttypen/reife-haut"
},
{
"Title": "Fettige Haut",
"Url": "/beratung-service/hauttypen/fettig"
},
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
}
],
"Title": "HAUTTYPEN",
"Url": "/beratung-service/hauttypen"
},
{
"Children": [],
"Title": "INHALTSSTOFF-ABC",
"Url": "/beratung-service/inhaltstoffe-abc"
},
{
"Children": [
{
"Title": "Alle Hauttypen",
"Url": "/beratung-service/hauttypen/alle-hauttypen"
},
{
"Title": "Gesicht",
"Url": "/beratung-service/pflege-mit-system/gesicht"
},
{
"Title": "Hände",
"Url": "/beratung-service/pflege-mit-system/haende"
}
],
"Title": "PFLEGE MIT SYSTEM",
"Url": "/beratung-service/pflege-mit-system"
}
],
"Title": "Beratung & Service",
"Url": "/beratung-service"
},
{
"Children": [
{
"Children": [],
"Title": "MARKEN-GESCHICHTE",
"Url": "/uber-florena/marken-geschichte"
},
{
"Children": [],
"Title": "PHILOSOPHIE UND QUALITÄT",
"Url": "/uber-florena/philosophie-und-qualitaet"
},
{
"Children": [],
"Title": "100 Jahre-Jubiläum",
"Url": "/uber-florena/jubilaeum"
}
],
"Title": "Über Florena",
"Url": "/uber-florena"
}
],
"OverviewTitle": "Überblick",
"HomeItemUrl": "/",
"HomeItemText": "Home",
"ActionMenu": [
{
"Id": "search",
"Title": "Suche",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M30.718,31.522,22.4,23.207a.8.8,0,0,1-.014-1.116,11.957,11.957,0,1,0-3.463,2.542.8.8,0,0,1,.7,1.439,13.613,13.613,0,1,1,4.442-3.459l7.781,7.779Z\"/></svg>",
"SortOrder": 1,
"Link": "#layer=Search",
"EnabledForBurgerNavigation": true,
"ShowOnDesktop": true,
"ShowOnMobile": true
},
{
"Id": "contact",
"Title": "",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M2.01,32.05a.8.8,0,0,1-.8-.8.787.787,0,0,1,.049-.276l2.135-5.8a.8.8,0,1,1,1.5.553l-1.657,4.5L9.811,29.1a.8.8,0,0,1,.454.055,14.4,14.4,0,1,0-7.682-7.978.8.8,0,0,1-1.489.585v0a16.014,16.014,0,1,1,8.756,8.957l-7.7,1.321A.77.77,0,0,1,2.01,32.05Z\"/><circle cx=\"9.333\" cy=\"16\" r=\"2\"/><circle cx=\"22.667\" cy=\"16\" r=\"2\"/><circle cx=\"16\" cy=\"16\" r=\"2\"/></svg>",
"SortOrder": 3,
"Link": "/meta-seiten/kontakt",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": false,
"ShowOnMobile": true
},
{
"Id": "notification",
"Title": "Anpassen",
"SvgIcon": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 32 32\"><path d=\"M16.2,32A16,16,0,0,1,9.9,1.3l.5-.2a.841.841,0,0,1,1.1.4.841.841,0,0,1-.4,1.1l-.5.2A14.358,14.358,0,1,0,21.9,29.2a14.515,14.515,0,0,0,8.3-9.6h0A5.164,5.164,0,0,1,25,14.4v-.3a6.6,6.6,0,0,1-7.1-6V7.6a8.807,8.807,0,0,1,.2-1.7,4.08,4.08,0,0,1-3.5-4A3.6,3.6,0,0,1,14.8.8a.747.747,0,0,1,1-.5.747.747,0,0,1,.5,1,1.7,1.7,0,0,0-.1.7,2.476,2.476,0,0,0,2.5,2.5h.5a.829.829,0,0,1,.8.3,2.805,2.805,0,0,1-.1.5,5.45,5.45,0,0,0-.5,2.2,5,5,0,0,0,4.9,5,6.753,6.753,0,0,0,1.4-.2.8.8,0,0,1,1,.6v.5a3.528,3.528,0,0,0,3.4,4.7,1.949,1.949,0,0,0,.8-.1.618.618,0,0,1,.7.2.663.663,0,0,1,.2.7A15.8,15.8,0,0,1,16.2,32Z\"/><circle cx=\"9.5\" cy=\"12.2\" r=\"3.5\"/><path d=\"M19,15.3a2.5,2.5,0,1,0,2.5,2.5A2.476,2.476,0,0,0,19,15.3Z\"/><path d=\"M10.5,19.2a2.9,2.9,0,1,0,2.9,2.9A2.9,2.9,0,0,0,10.5,19.2Z\"/><path d=\"M18.3,23.3a1.8,1.8,0,1,0,1.8,1.8A1.729,1.729,0,0,0,18.3,23.3Z\"/><path d=\"M28.8,4.6a1.8,1.8,0,0,0,0,3.6,1.733,1.733,0,0,0,1.8-1.8A1.793,1.793,0,0,0,28.8,4.6Z\"/></svg>",
"SortOrder": 4,
"Link": "?cmpscreencustom",
"EnabledForBurgerNavigation": false,
"ShowOnDesktop": true,
"ShowOnMobile": true
}
],
"NextBestActions": []
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Beratung & Service",
"item": "https://www.florena.de/beratung-service"
}
]
}
]
Explore the other reputation pillars for Florena
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Florena, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Florena: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://florena.de to view the most current version of its content and see directly what this company is about and what it offers.