Identity & Authority: Fragrance Du Bois – Signal Evidence & AI Readability

Fragrance Du Bois

(https://fragrancedubois.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

While the site names specific perfumers like Nanako Ogi and Jordi Fernandez, it fails to provide a digital footprint for them within the site’s own structure, such as Person schema or links to their professional portfolios. There is a technical authority gap where H2 and H3 tags are used for decorative marketing phrases rather than structural information hierarchy.

The site makes sweeping statements like Everyone’s wearing Lucius and Exclusively using the… most expensive… pure perfume oils. These are high-performance claims that lack any measurable data, sales figures, or comparative ingredient audits. The tone is purely aspirational, with a wide gap between the claim of authority and the evidence of expertise.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://fragrancedubois.com"
            }
        ]
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "name": "Fragrance Du Bois",
            "url": "https://fragrancedubois.com",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://fragrancedubois.com/search?q={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "name": "Fragrance Du Bois",
            "logo": "https://fragrancedubois.com/cdn/shop/files/fdb-header-logo.png?v=1727172406&width=440",
            "description": "Let our prestige perfumes take you on a voyage of sensory delight and transport you to another realm.",
            "slogan": "Fragrance Du Bois - Fragrance Redefined",
            "sameAs": [
                "https://www.facebook.com/fragrancedubois",
                "https://www.instagram.com/fragrancedubois",
                "https://www.linkedin.com/company/fragrance-du-bois",
                "https://x.com/fragrancedubois",
                "https://www.youtube.com/@FragranceDuBoisOfficial"
            ],
            "url": "https://fragrancedubois.com"
        }
    ]
]
/products/sirene/
[
    {
        "@context": "http://schema.org/",
        "@id": "/products/sirene#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Fragrance Du Bois"
        },
        "category": "Perfumes & Colognes",
        "description": "Our first-ever female-inspired fragrance, Sirène, is crafted for those who dare to stand out. Infused with a seductive burst of cherries and a captivating blend of pepper and incense, Sirène embodies a story of empowerment that resonates with every spray.",
        "hasVariant": [
            {
                "@id": "/products/sirene?variant=44826680918275#variant",
                "@type": "Product",
                "gtin": "5065009151240",
                "image": "https://fragrancedubois.com/cdn/shop/files/Sirene_Front.jpg?v=1764330070&width=1920",
                "name": "Sirène - 75 ml",
                "offers": {
                    "@id": "/products/sirene?variant=44826680918275#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "280.00",
                    "priceCurrency": "GBP",
                    "url": "https://fragrancedubois.com/products/sirene?variant=44826680918275"
                },
                "sku": "13-1040"
            }
        ],
        "name": "Sirène",
        "productGroupID": "8334270431491",
        "url": "https://fragrancedubois.com/products/sirene"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://fragrancedubois.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Sirène",
                "item": "https://fragrancedubois.com/products/sirene"
            }
        ]
    }
]
/products/sirene-privee-75ml/
[
    {
        "@context": "http://schema.org/",
        "@id": "/products/sirene-privee-75ml#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Fragrance Du Bois"
        },
        "category": "Eaux de Parfum",
        "description": "THE BOLD JUST GOT BOLDER.\n \nA fearless evolution of the Sirène legacy, Sirène Privée is a fragrance of striking contrasts, spicy yet smooth, seductive yet elevated. If Sirène was the bold original, Privée is her darker, more dangerous side. It opens with a vivid rush of blood orange, pink pepper, and nutmeg, a sharp, attention-grabbing blend that cuts through the ordinary. At its heart, the signature cherry delight intensifies, spiced with cinnamon bark and lifted by geranium, delivering a floral-fruity hit with unexpected heat. As it settles, vetiver, oakwood, and cypriol create a smoky, musky trail warm, textured, and utterly addictive.\n \nFOR THE BOLD, THE UNAPOLOGETIC, THE UNFORGETTABLE.",
        "hasVariant": [
            {
                "@id": "/products/sirene-privee-75ml?variant=47575686447363#variant",
                "@type": "Product",
                "gtin": "5061028750549",
                "image": "https://fragrancedubois.com/cdn/shop/files/i1.png?v=1774539456&width=1920",
                "name": "Sirène Privée - 75ml",
                "offers": {
                    "@id": "/products/sirene-privee-75ml?variant=47575686447363#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "310.00",
                    "priceCurrency": "GBP",
                    "url": "https://fragrancedubois.com/products/sirene-privee-75ml?variant=47575686447363"
                },
                "sku": "13-1047"
            }
        ],
        "name": "Sirène Privée",
        "productGroupID": "9021087580419",
        "url": "https://fragrancedubois.com/products/sirene-privee-75ml"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://fragrancedubois.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Sirène Privée",
                "item": "https://fragrancedubois.com/products/sirene-privee-75ml"
            }
        ]
    }
]
/products/lucius/
[
    {
        "@context": "http://schema.org/",
        "@id": "/products/lucius#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "Fragrance Du Bois"
        },
        "category": "Perfumes & Colognes",
        "description": "Unleash unstoppable power with Lucius, the first male-focused fragrance from Fragrance Du Bois. Crafted for the modern champion, Lucius opens with a bold surge of Bergamot, Mandarin, and Pink Pepper, igniting an undeniable aura of strength. At its heart, Cedarwood and Orange Flower command attention, while a base of Vetiver and Dry Amber leaves a trail of raw, unbreakable confidence - the essence of invincibility for those who conquer all. Everyone’s wearing Lucius.",
        "hasVariant": [
            {
                "@id": "/products/lucius?variant=47575685169411#variant",
                "@type": "Product",
                "gtin": "5061028750419",
                "image": "https://fragrancedubois.com/cdn/shop/files/LUCIUSFRONT.jpg?v=1764322714&width=1920",
                "name": "Lucius - 100ml",
                "offers": {
                    "@id": "/products/lucius?variant=47575685169411#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "320.00",
                    "priceCurrency": "GBP",
                    "url": "https://fragrancedubois.com/products/lucius?variant=47575685169411"
                },
                "sku": "13-1046"
            }
        ],
        "name": "Lucius",
        "productGroupID": "8821691810051",
        "url": "https://fragrancedubois.com/products/lucius"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://fragrancedubois.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Lucius",
                "item": "https://fragrancedubois.com/products/lucius"
            }
        ]
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
139Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 1 1
/products/sirene/ 46 1
/products/sirene-privee-75ml/ 46 1
/products/lucius/ 46 1