Fragrance Du Bois
(https://fragrancedubois.com) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits trust theatre through mismatched data; the JSON-LD schema reports a review_count of 46 for several products, yet the visible clean text on the pages shows (0.0) ratings. There are bold claims of using the rarest, finest, most expensive ingredients without any linked evidence, third-party laboratory reports, or cost-transparency documentation to back up the most expensive claim.
The ratio of verifiable evidence to assertions is low. For every 1 technical detail provided (like the olfactive pyramid), there are approximately 5-7 vague assertions regarding power, legacy, or seduction. No external proof paths or third-party certifications are present to validate the sustainability claims mentioned in the meta data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /products/sirene/ | 46 | 1 |
| /products/sirene-privee-75ml/ | 46 | 1 |
| /products/lucius/ | 46 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fragrancedubois.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Fragrance Du Bois",
"url": "https://fragrancedubois.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://fragrancedubois.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Fragrance Du Bois",
"logo": "https://fragrancedubois.com/cdn/shop/files/fdb-header-logo.png?v=1727172406&width=440",
"description": "Let our prestige perfumes take you on a voyage of sensory delight and transport you to another realm.",
"slogan": "Fragrance Du Bois - Fragrance Redefined",
"sameAs": [
"https://www.facebook.com/fragrancedubois",
"https://www.instagram.com/fragrancedubois",
"https://www.linkedin.com/company/fragrance-du-bois",
"https://x.com/fragrancedubois",
"https://www.youtube.com/@FragranceDuBoisOfficial"
],
"url": "https://fragrancedubois.com"
}
]
]
/products/sirene/
[
{
"@context": "http://schema.org/",
"@id": "/products/sirene#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Fragrance Du Bois"
},
"category": "Perfumes & Colognes",
"description": "Our first-ever female-inspired fragrance, Sirène, is crafted for those who dare to stand out. Infused with a seductive burst of cherries and a captivating blend of pepper and incense, Sirène embodies a story of empowerment that resonates with every spray.",
"hasVariant": [
{
"@id": "/products/sirene?variant=44826680918275#variant",
"@type": "Product",
"gtin": "5065009151240",
"image": "https://fragrancedubois.com/cdn/shop/files/Sirene_Front.jpg?v=1764330070&width=1920",
"name": "Sirène - 75 ml",
"offers": {
"@id": "/products/sirene?variant=44826680918275#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "280.00",
"priceCurrency": "GBP",
"url": "https://fragrancedubois.com/products/sirene?variant=44826680918275"
},
"sku": "13-1040"
}
],
"name": "Sirène",
"productGroupID": "8334270431491",
"url": "https://fragrancedubois.com/products/sirene"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fragrancedubois.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sirène",
"item": "https://fragrancedubois.com/products/sirene"
}
]
}
]
/products/sirene-privee-75ml/
[
{
"@context": "http://schema.org/",
"@id": "/products/sirene-privee-75ml#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Fragrance Du Bois"
},
"category": "Eaux de Parfum",
"description": "THE BOLD JUST GOT BOLDER.\n \nA fearless evolution of the Sirène legacy, Sirène Privée is a fragrance of striking contrasts, spicy yet smooth, seductive yet elevated. If Sirène was the bold original, Privée is her darker, more dangerous side. It opens with a vivid rush of blood orange, pink pepper, and nutmeg, a sharp, attention-grabbing blend that cuts through the ordinary. At its heart, the signature cherry delight intensifies, spiced with cinnamon bark and lifted by geranium, delivering a floral-fruity hit with unexpected heat. As it settles, vetiver, oakwood, and cypriol create a smoky, musky trail warm, textured, and utterly addictive.\n \nFOR THE BOLD, THE UNAPOLOGETIC, THE UNFORGETTABLE.",
"hasVariant": [
{
"@id": "/products/sirene-privee-75ml?variant=47575686447363#variant",
"@type": "Product",
"gtin": "5061028750549",
"image": "https://fragrancedubois.com/cdn/shop/files/i1.png?v=1774539456&width=1920",
"name": "Sirène Privée - 75ml",
"offers": {
"@id": "/products/sirene-privee-75ml?variant=47575686447363#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "310.00",
"priceCurrency": "GBP",
"url": "https://fragrancedubois.com/products/sirene-privee-75ml?variant=47575686447363"
},
"sku": "13-1047"
}
],
"name": "Sirène Privée",
"productGroupID": "9021087580419",
"url": "https://fragrancedubois.com/products/sirene-privee-75ml"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fragrancedubois.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sirène Privée",
"item": "https://fragrancedubois.com/products/sirene-privee-75ml"
}
]
}
]
/products/lucius/
[
{
"@context": "http://schema.org/",
"@id": "/products/lucius#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Fragrance Du Bois"
},
"category": "Perfumes & Colognes",
"description": "Unleash unstoppable power with Lucius, the first male-focused fragrance from Fragrance Du Bois. Crafted for the modern champion, Lucius opens with a bold surge of Bergamot, Mandarin, and Pink Pepper, igniting an undeniable aura of strength. At its heart, Cedarwood and Orange Flower command attention, while a base of Vetiver and Dry Amber leaves a trail of raw, unbreakable confidence - the essence of invincibility for those who conquer all. Everyone’s wearing Lucius.",
"hasVariant": [
{
"@id": "/products/lucius?variant=47575685169411#variant",
"@type": "Product",
"gtin": "5061028750419",
"image": "https://fragrancedubois.com/cdn/shop/files/LUCIUSFRONT.jpg?v=1764322714&width=1920",
"name": "Lucius - 100ml",
"offers": {
"@id": "/products/lucius?variant=47575685169411#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "320.00",
"priceCurrency": "GBP",
"url": "https://fragrancedubois.com/products/lucius?variant=47575685169411"
},
"sku": "13-1046"
}
],
"name": "Lucius",
"productGroupID": "8821691810051",
"url": "https://fragrancedubois.com/products/lucius"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fragrancedubois.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lucius",
"item": "https://fragrancedubois.com/products/lucius"
}
]
}
]
This page presents a snapshot of public data from Fragrance Du Bois, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fragrance Du Bois: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fragrancedubois.com to view the most current version of its content and see directly what this company is about and what it offers.