Hourglass Cosmetics
(https://hourglasscosmetics.com) 📸 Data Snapshot: May 30, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
24
Impact Weight: 30 / 100
80% Reputation
The site exhibits high information density, particularly on the About page which cites specific years (2004, 2017, 2020) and concrete business metrics like 32 countries and 2,600 doors. Headings such as ‘The Color of Cruelty-Free’ lead into substantive body text regarding the ‘Red 0’ technical replacement for carmine. However, the homepage is extremely thin on text, relying on brand imagery rather than data.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (https://hourglasscosmetics.com) Hourglass® Cosmetics | Cruelty Free Luxury Beauty – Hourglass Cosmetics
[H1] AVAILABLE IN 5 SHADES [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] THE OLIVIA DEAN LIP EDIT Discover the singer-songwriter's most-loved lip formulas. SHOP NOW
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SUB-PAGE (https://hourglasscosmetics.com/pages/about-hourglass/) About Hourglass – Hourglass Cosmetics
[IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [H1] The Hourglass Story [H3] INSPIRATION & IMPACT Hourglass is a vegan and cruelty-free beauty brand redefining luxury cosmetics through innovative formulas, cutting-edge performance, and covetable packaging. Globally available in 32 countries and over 2,600 doors, Hourglass was founded in 2004 by beauty industry veteran Carisa Janes. [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] 20 Years of Innovation Since its first product launch in 2004, Hourglass has established itself as a vegan and cruelty-free brand that exists at the intersection of science, beauty, and luxury. 20 years and countless breakthrough formulas later, Hourglass continues its legacy with an unwavering commitment to cruelty-free luxury beauty. [IMG: Alt text not provided for this image] [H2] SEEING EYE TO EYE WITH ANIMALS Since our first product launch in 2004, Hourglass has been proudly cruelty-free and became a fully vegan brand in 2020. We donate 1% of annual net profits from hourglasscosmetics.com to the Nonhuman Rights Project, an organization that works to secure fundamental rights for animals. [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] The Color of Cruelty-Free Continuing its commitment to animal welfare, Hourglass created Red 0 – the industry’s first-ever vegan replacement for carmine – a widely-used red pigment produced from crushed female insects. With nearly 70,000 female insects used to create one pound of the crimson dye traditionally used in cosmetics, Red 0 is a groundbreaking product that symbolizes our commitment to animal welfare: zero animal by products, zero animals harmed. DISCOVER RED 0 [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] UNLOCK CHANGE Since 2017, our Unlocked collection has supported the Nonhuman Rights Project’s mission of unlocking the cages of wild animals in captivity. Comprised of our Unlocked Instant Extensions Mascara, Ambient Lighting Edit Unlocked Palettes, and Unlocked Lipstick, Hourglass proudly donates 5% of annual net profits from Unlocked products to the NhRP’s efforts. Shop Unlocked [IMG: Alt text not provided for this image] [H2] HOURGLASS GLOBAL FLAGSHIP Located in the heart of Manhattan at 14 Prince Street, our global flagship brings to life the world of Hourglass in an elegant, apartment-inspired space. Clients can explore products, receive expert beauty services, or have consultations with artists in an elevated, living room environment. The flagship features a series of curated programming and events, including masterclasses, exclusive product drops, panel discussions, and the 'Artist in Residence' program -- a rotating lineup of notable personalities in the beauty space. STORE INFORMATION
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SUB-PAGE (https://hourglasscosmetics.com/products/phantom-blur-balm/) Phantom Blur Balm – Hourglass Cosmetics
Phantom Blur Balm $38 BLUR NOURISH PERFECT A lip-perfecting balm that delivers featherlight, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] Play or Pause Sound on / Sound off NEW [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not 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provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] Remove Remove Remove Remove [H1] Phantom Blur Balm $38 BLUR NOURISH PERFECT A lip-perfecting balm that delivers featherlight, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. [H2] Back in stock notification Close notification popup Details Features and benefits How to use Formulated without Shipping & Returns Ingredients [IMG: Shape & Sculpt Lip Liner] [H3] Shape & Sculpt Lip Liner $29 10 Colors Add [IMG: Alt text not provided for this image] [H3] Phantom Volumizing Glossy Balm $38 20 Colors Add [IMG: The Olivia Dean Lip Edit] [H3] The Olivia Dean Lip Edit $105 1 Shade Add Close cart drawer Add to Palette [H2] Proven Results INSTANT RESULTS 97% SAID THIS PRODUCT EFFORTLESSLY GLIDES AND SEAMLESSLY SMOOTHS LIPS. 94% SAID THIS PRODUCT ENHANCES THE LOOK OF THEIR NATURAL LIP COLOR. 82% SAID THIS PRODUCT BLURS LIP LINES FOR FULLER LOOKING LIPS. *Based on a consumer test of 30 participants [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] [IMG: Alt text not provided for this image] Phantom Blur Balm SPELL [IMG: Alt text not provided for this image] Phantom Blur Balm ECHO [IMG: Alt text not provided for this image] Phantom Blur Balm WHISPER [IMG: Alt text not provided for this image] Phantom Blur Balm ENIGMA [IMG: Alt text not provided for this image] Phantom Blur Balm MIRAGE [IMG: Alt text not provided for this image] [H2] Your Lip Essentials Discover our collection of bestselling and award-winning lip formulas. NEW [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [H3] The Olivia Dean Lip Edit $105 1 Shade Add [IMG: The Olivia Dean Lip Edit] [H3] The Olivia Dean Lip Edit $105 1 Shade Add NEW [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [H3] Phantom Blur Balm $38 5 Shades Add [IMG: Phantom Blur Balm] [H3] Phantom Blur Balm $38 5 Shades Add NEW [IMG: Sculpt & Blur Duo] [IMG: Sculpt & Blur Duo] [H3] Sculpt & Blur Duo $67 1 Shade Add [IMG: Sculpt & Blur Duo] [H3] Sculpt & Blur Duo $67 1 Shade Add [IMG: Sculpt & Gloss Duo] [IMG: Sculpt & Gloss Duo] [H3] Sculpt & Gloss Duo $67 $60 1 Shade Add [IMG: Sculpt & Gloss Duo] [H3] Sculpt & Gloss Duo $60 1 Shade Add Bestseller [IMG: Phantom Volumizing Glossy Balm] [IMG: Phantom Volumizing Glossy Balm] [IMG: Alt text not provided for this image] [H3] Phantom Volumizing Glossy Balm $38 20 Colors Add [IMG: Alt text not provided for this image] [H3] Phantom Volumizing Glossy Balm $38 20 Colors Add New Shades [IMG: Shape & Sculpt Lip Liner] [IMG: Shape & Sculpt Lip Liner] [H3] Shape & Sculpt Lip Liner $29 10 Colors Add [IMG: Shape & Sculpt Lip Liner] [H3] Shape & Sculpt Lip Liner $29 10 Colors Add [IMG: Unlocked Satin Crème Lipstick] [IMG: Unlocked Satin Crème Lipstick] [H3] Unlocked Satin Crème Lipstick $38 21 Colors Add [IMG: Alt text not provided for this image] [H3] Unlocked Satin Crème Lipstick $38 21 Colors Add [IMG: Unlocked Soft Matte Lipstick] [IMG: Unlocked Soft Matte Lipstick] [H3] Unlocked Soft Matte Lipstick $38 12 Colors Add [IMG: Unlocked Soft Matte Lipstick] [H3] Unlocked Soft Matte Lipstick $38 12 Colors Add [IMG: Confession Lipstick Red 0] [IMG: Confession Lipstick Red 0] [H3] Confession Lipstick Red 0 $24 - $39 2 Shades Add [IMG: Confession Lipstick Red 0] [H3] Confession Lipstick Red 0 $24 - $39 2 Shades Add [IMG: Unlocked Satin Crème Lipstick Red 0] [IMG: Unlocked Satin Crème Lipstick Red 0] [H3] Unlocked Satin Crème Lipstick Red 0 $38 1 Shade Add [IMG: Unlocked Satin Crème Lipstick Red 0] [H3] Unlocked Satin Crème Lipstick Red 0 $38 Add Lips "Shop the Look" Collection Block [H3] Frequently asked questions [H4] Is this product retractable? No, this product does not retract. [H4] Is it hydrating? Yes. The formula features a conditioning complex and emollient oils that help nourish and soften lips for up to 12 hours. [H4] Is this product transfer-proof? It has a soft-matte, nourishing finish, so you may notice slight transfer compared to long-wear formulas. [H4] Will it settle into lip lines? No. The smoothing gel-base and hyaluronic acid help blur the appearance of lip lines for a soft-focus effect. [H4] How much coverage does it have? Phantom Blur Balm offers natural, buildable coverage. You can apply a single swipe for a sheer wash of color or layer it for more pigment.
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SUB-PAGE (https://hourglasscosmetics.com/products/the-olivia-dean-lip-edit/) The Olivia Dean Lip Edit – Hourglass Cosmetics
The Olivia Dean Lip Edit $105 Exclusive Lip Trio Complimentary Lip Case with Your Lip Edit Purchase* A curated lip trio—designed to mix, match, and layer for effortless day-to-night dimension—or fully customize with your own selections across each formula. [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] NEW Remove Remove Remove Remove [H1] The Olivia Dean Lip Edit $105 Exclusive Lip Trio Complimentary Lip Case with Your Lip Edit Purchase* A curated lip trio—designed to mix, match, and layer for effortless day-to-night dimension—or fully customize with your own selections across each formula. [H2] Back in stock notification Close notification popup Details Features and benefits How to use Shipping & Returns Close cart drawer Add to Palette [IMG: Alt text not provided for this image] [H2] Loved By Olivia Dean Discover the Hourglass essentials Olivia Dean reaches for most. NEW [IMG: The Olivia Dean Lip Edit] [IMG: The Olivia Dean Lip Edit] [H3] The Olivia Dean Lip Edit $105 1 Shade Add [IMG: The Olivia Dean Lip Edit] [H3] The Olivia Dean Lip Edit $105 1 Shade Add NEW [IMG: The Olivia Dean Edit] [IMG: The Olivia Dean Edit] [H3] The Olivia Dean Edit $125 1 Shade Add [IMG: The Olivia Dean Edit] [H3] The Olivia Dean Edit $125 1 Shade Add NEW [IMG: Phantom Blur Balm] [IMG: Phantom Blur Balm] [H3] Phantom Blur Balm $38 5 Shades Add [IMG: Phantom Blur Balm] [H3] Phantom Blur Balm $38 5 Shades Add New Shades [IMG: Shape & Sculpt Lip Liner] [IMG: Shape & Sculpt Lip Liner] [H3] Shape & Sculpt Lip Liner $29 10 Colors Add [IMG: Shape & Sculpt Lip Liner] [H3] Shape & Sculpt Lip Liner $29 10 Colors Add Bestseller [IMG: Phantom Volumizing Glossy Balm] [IMG: Phantom Volumizing Glossy Balm] [IMG: Alt text not provided for this image] [H3] Phantom Volumizing Glossy Balm $38 20 Colors Add [IMG: Alt text not provided for this image] [H3] Phantom Volumizing Glossy Balm $38 20 Colors Add NEW [IMG: Sculpt & Blur Duo] [IMG: Sculpt & Blur Duo] [H3] Sculpt & Blur Duo $67 1 Shade Add [IMG: Sculpt & Blur Duo] [H3] Sculpt & Blur Duo $67 1 Shade Add Bestseller [IMG: Veil Hydrating Skin Tint] [IMG: Veil Hydrating Skin Tint] [IMG: Alt text not provided for this image] [H3] Veil Hydrating Skin Tint $49 18 Shades Add [IMG: Alt text not provided for this image] [H3] Veil Hydrating Skin Tint $49 18 Shades Add New Shades [IMG: Vanish™ Airbrush Concealer] [IMG: Vanish™ Airbrush Concealer] [H3] Vanish™ Airbrush Concealer $20 - $39 32 Shades Add [IMG: Vanish™ Airbrush Concealer] [H3] Vanish™ Airbrush Concealer $20 - $39 32 Shades Add BESTSELLER [IMG: Unreal Liquid Blush] [IMG: Unreal Liquid Blush] [IMG: Allure Best of Beauty 2024] [H3] Unreal Liquid Blush $38 7 Shades Add [IMG: Alt text not provided for this image] [H3] Unreal Liquid Blush $38 7 Shades Add [IMG: Ambient Lighting Palette] [IMG: Ambient Lighting Palette] [H3] Ambient Lighting Palette $75 3 Shades Add [IMG: Alt text not provided for this image] [H3] Ambient Lighting Palette $75 3 Shades Add Loved By Olivia Dean
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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…
Explore the other reputation pillars for Hourglass Cosmetics
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Hourglass Cosmetics, captured on May 30, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hourglass Cosmetics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hourglasscosmetics.com to view the most current version of its content and see directly what this company is about and what it offers.