Hourglass Cosmetics
(https://hourglasscosmetics.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
While review_count is high (over 870 for products), a significant trust gap exists in the ‘Proven Results’ section for the Phantom Blur Balm. Claims of 97% effectiveness are based on a consumer test of only 30 participants, which is a statistically insignificant sample for a brand of this scale. This represents a minor but classic trust theatre pattern where small surveys are framed as clinical proof.
Proof density is high regarding the brand’s history and charity work, citing the Nonhuman Rights Project by name. Verifiable evidence includes the specific count of insects saved (70,000 per pound of dye) and the exact percentages of profits donated. Vague assertions are kept to a minimum compared to industry peers.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
1772Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /pages/about-hourglass/ | 13 | 1 |
| /products/phantom-blur-balm/ | 872 | 1 |
| /products/the-olivia-dean-lip-edit/ | 874 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com",
"logo": "https://www.hourglasscosmetics.com/cdn/shop/t/958/assets/logo.png?v=114234",
"sameAs": [
"https://www.pinterest.com/hourglasscosmetics/",
"https://www.facebook.com/Hourglasscosmetics/",
"https://www.instagram.com/hourglasscosmetics/",
null
]
}
]
/pages/about-hourglass/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com",
"logo": "https://www.hourglasscosmetics.com/cdn/shop/t/958/assets/logo.png?v=114234",
"sameAs": [
"https://www.pinterest.com/hourglasscosmetics/",
"https://www.facebook.com/Hourglasscosmetics/",
"https://www.instagram.com/hourglasscosmetics/",
null
]
}
]
/products/phantom-blur-balm/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com",
"logo": "https://www.hourglasscosmetics.com/cdn/shop/t/958/assets/logo.png?v=114234",
"sameAs": [
"https://www.pinterest.com/hourglasscosmetics/",
"https://www.facebook.com/Hourglasscosmetics/",
"https://www.instagram.com/hourglasscosmetics/",
null
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Phantom Blur Balm — Spell - Warm Beige",
"image": "https://www.hourglasscosmetics.com/cdn/shop/files/swatch-packshot-spell.png?crop=center&height=1024&v=1776798849&width=1024",
"description": "A lip-perfecting balm that delivers featherlight, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. \nThis ultra-silky, gel-based formula instantly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of color for addictive, non-drying wear. \nAvailable in a curated collection of five shades, each is designed to enhance your natural lip tone with soft-matte, buildable color. Whether you’re looking for an effortless, on-the-go look or a higher pigment payoff, these balms deliver customizable color with ease. \n ",
"sku": "H457040001",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "38.00",
"availability": "http://schema.org/InStock",
"url": "https://www.hourglasscosmetics.com/products/phantom-blur-balm?variant=45749776482502",
"seller": {
"@type": "Organization",
"name": "Hourglass Cosmetics"
}
},
"brand": {
"@type": "Thing",
"name": "Hourglass Cosmetics"
}
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Phantom Blur Balm — Echo - Soft Neutral Pink",
"image": "https://www.hourglasscosmetics.com/cdn/shop/files/swatch-packshot-echo.png?crop=center&height=1024&v=1776800344&width=1024",
"description": "A lip-perfecting balm that delivers featherlight, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. \nThis ultra-silky, gel-based formula instantly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of color for addictive, non-drying wear. \nAvailable in a curated collection of five shades, each is designed to enhance your natural lip tone with soft-matte, buildable color. Whether you’re looking for an effortless, on-the-go look or a higher pigment payoff, these balms deliver customizable color with ease. \n ",
"sku": "H457010001",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "38.00",
"availability": "http://schema.org/InStock",
"url": "https://www.hourglasscosmetics.com/products/phantom-blur-balm?variant=45749776384198",
"seller": {
"@type": "Organization",
"name": "Hourglass Cosmetics"
}
},
"brand": {
"@type": "Thing",
"name": "Hourglass Cosmetics"
}
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Phantom Blur Balm — Whisper - Pink Mauve",
"image": "https://www.hourglasscosmetics.com/cdn/shop/files/swatch-packshot-whisper.png?crop=center&height=1024&v=1776800344&width=1024",
"description": "A lip-perfecting balm that delivers featherlight, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. \nThis ultra-silky, gel-based formula instantly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of color for addictive, non-drying wear. \nAvailable in a curated collection of five shades, each is designed to enhance your natural lip tone with soft-matte, buildable color. Whether you’re looking for an effortless, on-the-go look or a higher pigment payoff, these balms deliver customizable color with ease. \n ",
"sku": "H457050001",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "38.00",
"availability": "http://schema.org/InStock",
"url": "https://www.hourglasscosmetics.com/products/phantom-blur-balm?variant=45749776515270",
"seller": {
"@type": "Organization",
"name": "Hourglass Cosmetics"
}
},
"brand": {
"@type": "Thing",
"name": "Hourglass Cosmetics"
}
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Phantom Blur Balm — Enigma - Neutral Rosewood",
"image": "https://www.hourglasscosmetics.com/cdn/shop/files/swatch-packshot-enigma.png?crop=center&height=1024&v=1776800344&width=1024",
"description": "A lip-perfecting balm that delivers featherlight, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. \nThis ultra-silky, gel-based formula instantly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of color for addictive, non-drying wear. \nAvailable in a curated collection of five shades, each is designed to enhance your natural lip tone with soft-matte, buildable color. Whether you’re looking for an effortless, on-the-go look or a higher pigment payoff, these balms deliver customizable color with ease. \n ",
"sku": "H457020001",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "38.00",
"availability": "http://schema.org/InStock",
"url": "https://www.hourglasscosmetics.com/products/phantom-blur-balm?variant=45749776416966",
"seller": {
"@type": "Organization",
"name": "Hourglass Cosmetics"
}
},
"brand": {
"@type": "Thing",
"name": "Hourglass Cosmetics"
}
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Phantom Blur Balm — Mirage - Berry Brown",
"image": "https://www.hourglasscosmetics.com/cdn/shop/files/swatch-packshot-mirage.png?crop=center&height=1024&v=1776800344&width=1024",
"description": "A lip-perfecting balm that delivers featherlight, blurred color—designed to enhance tone, leaving lips smooth and nourished for up to 12 hours. \nThis ultra-silky, gel-based formula instantly blurs and smooths lines, leaving lips looking and feeling cashmere-soft all day long. Smooth to the touch, these balms effortlessly wrap lips in a single swipe of color for addictive, non-drying wear. \nAvailable in a curated collection of five shades, each is designed to enhance your natural lip tone with soft-matte, buildable color. Whether you’re looking for an effortless, on-the-go look or a higher pigment payoff, these balms deliver customizable color with ease. \n ",
"sku": "H457030001",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "38.00",
"availability": "http://schema.org/InStock",
"url": "https://www.hourglasscosmetics.com/products/phantom-blur-balm?variant=45749776449734",
"seller": {
"@type": "Organization",
"name": "Hourglass Cosmetics"
}
},
"brand": {
"@type": "Thing",
"name": "Hourglass Cosmetics"
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.hourglasscosmetics.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.hourglasscosmetics.com/products/phantom-blur-balm?variant=45749776482502",
"name": "Phantom Blur Balm — Spell - Warm Beige"
}
}
]
}
]
/products/the-olivia-dean-lip-edit/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Hourglass Cosmetics",
"url": "https://www.hourglasscosmetics.com",
"logo": "https://www.hourglasscosmetics.com/cdn/shop/t/958/assets/logo.png?v=114234",
"sameAs": [
"https://www.pinterest.com/hourglasscosmetics/",
"https://www.facebook.com/Hourglasscosmetics/",
"https://www.instagram.com/hourglasscosmetics/",
null
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "The Olivia Dean Lip Edit — Default Title",
"image": "https://www.hourglasscosmetics.com/cdn/shop/files/PDP_OD_Lip_Edit_Ecomm_Packshot_V1_2000x2000_edd1c779-47af-443e-b014-f24b66309105.png?crop=center&height=1024&v=1778266574&width=1024",
"description": "Created in collaboration with our global brand partner, Grammy Award-winning musician Olivia Dean, this curated lip edit features the formulas and shades she reaches for most.\nHer signature combination—Phantom Blur Balm in Enigma, Shape & Sculpt Lip Liner in Tempt, and Phantom Volumizing Glossy Balm in Desire—is designed to be mixed, matched, and layered for dimensional color that moves effortlessly from day to night.\nPrefer to make it your own? Customize your edit by selecting your favorite shades across each formula to create a lip edit tailored to you. ",
"sku": null,
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "105.00",
"availability": "http://schema.org/InStock",
"url": "https://www.hourglasscosmetics.com/products/the-olivia-dean-lip-edit?variant=45815425859782",
"seller": {
"@type": "Organization",
"name": "Hourglass Cosmetics"
}
},
"brand": {
"@type": "Thing",
"name": "Hourglass Cosmetics"
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.hourglasscosmetics.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.hourglasscosmetics.com/products/the-olivia-dean-lip-edit?variant=45815425859782",
"name": "The Olivia Dean Lip Edit — Default Title"
}
}
]
}
]
Explore the other reputation pillars for Hourglass Cosmetics
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Hourglass Cosmetics, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hourglass Cosmetics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hourglasscosmetics.com to view the most current version of its content and see directly what this company is about and what it offers.