Based on 1453 businesses audited.
Ivory has 3.4 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: Ivory (ivory.com)
Ivory is a legacy brand coasting on a 147-year-old reputation while using a website that appears mathematically frozen in 2012. While its historical substance is genuine, its modern digital presence is a shell of ‘pure’ and ‘gentle’ cliches that lack the clinical transparency expected in the current personal care market.
Beauty, Cosmetics & Personal Care Reputation: Ivory (ivory.com)
The site perfectly aligns with the Beauty, Cosmetics & Personal Care industry, focusing on cleansing and deodorizing products. Its content emphasizes skin gentleness and ingredient purity, which are core tenets of modern personal care marketing.
“The score of 58 is driven primarily by the Information Density and Trust & Proof pillars. The 'Stale' temporal rating of the brand's core innovation claim and the lack of modern clinical proof for performance assertions prevented a lower (better) score. The site's strong technical schema and consistent messaging kept the score from entering the 'High BS' range.”