Ivory
(https://ivory.com) 📸 Data Snapshot: May 27, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The brand’s identity is anchored in its 19th-century founders, Harley Procter and James Gamble, but lacks Person schema or names for current formulators or experts. While the Organization schema is robust with sameAs links to social profiles, the technical credibility is slightly undermined by the stale ‘133 years’ claim. The absence of modern scientific authority figures creates a gap between the brand’s historical ‘icon’ status and its current technical expertise.
There is a notable disconnect between the bold performance claims (’24-hour odor protection,’ ‘protects sensitive skin’) and the lack of contemporary evidence. The site relies on a 19th-century purity study (56/100 of a percent impurities) to validate products sold in 2026. No modern clinical trials, methodology disclosures, or participant data are provided to back current product efficacy.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"image": "https://images.ctfassets.net/tqjnwzklve0b/7jSM5osi4ObDmuY2SBxNta/77bd64575a666ff214f1f5d0f4af828d/Ivory-banner_1490x500__2_.jpg",
"url": "https://ivory.com/",
"logo": "https://images.ctfassets.net/tqjnwzklve0b/76BgEjuCqOXbLmjz9iyilb/2d4e2b913d9c4b841146cd3d4b56269a/logo.svg",
"name": "Ivory",
"description": "Body Care Products Designed to be Gentle on Skin · Protects Sensitive Skin from Dryness · Deodorants made without aluminum, baking soda, parabens & phalates · Free of dyes and heavy perfumes.",
"telephone": "1-800-395-9960",
"sameAs": [
"https://www.facebook.com/Ivory/",
"https://x.com/i/flow/login?redirect_after_login=%2FIvory",
"https://www.instagram.com/ivorysoap/"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /body-wash/ | 0 | 1 |
| /deodorant/ | 0 | 1 |
| /our-heritage/ | 2 | 1 |
This page presents a snapshot of public data from Ivory, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ivory: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ivory.com to view the most current version of its content and see directly what this company is about and what it offers.