Lattafa Perfumes
(https://lattafa.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
While the brand claims 3rd generation heritage and a massive workforce (3,000 employees), no individual perfumers (‘noses’), founders, or executives are named or linked to professional profiles (Person schema). The authority is rooted in the brand entity rather than expert individuals, which is common in retail but leaves a gap in technical authority. The schema JSON-LD is well-implemented for ‘Organization’ and ‘Product,’ providing a baseline of technical credibility that offsets the lack of named experts.
The claim of being on a ‘mission to connect with a billion people’ is a bold marketing projection that lacks any roadmap or demonstration of current scale beyond the mention of 120 countries. There is a disconnect between the claim of ‘innovative products’ and the lack of specific details regarding what makes the manufacturing or formulation process innovative. The site relies on the sensory promise of perfume notes rather than demonstrating unique performance metrics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/",
"url": "https://lattafa.com/",
"name": "Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances - Indulge The Luxury Of Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"about": {
"@id": "https://lattafa.com/#organization"
},
"datePublished": "2024-03-11T08:43:28+00:00",
"dateModified": "2026-05-27T05:15:46+00:00",
"description": "Dubai's leading premium luxury perfumery of authentic Arabic fragrances, inspired by the Arabic words, 'Latif' for kindness and 'Lateefa' for pleasant.",
"breadcrumb": {
"@id": "https://lattafa.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
}
/product/khamrah-waha/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/product/khamrah-waha/",
"url": "https://lattafa.com/product/khamrah-waha/",
"name": "Khamrah Waha - Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"primaryImageOfPage": {
"@id": "https://lattafa.com/product/khamrah-waha/#primaryimage"
},
"image": {
"@id": "https://lattafa.com/product/khamrah-waha/#primaryimage"
},
"thumbnailUrl": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"datePublished": "2026-05-12T07:00:30+00:00",
"dateModified": "2026-05-15T07:49:32+00:00",
"breadcrumb": {
"@id": "https://lattafa.com/product/khamrah-waha/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/product/khamrah-waha/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/product/khamrah-waha/#primaryimage",
"url": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"width": 2093,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/product/khamrah-waha/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lattafa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://lattafa.com/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Khamrah Waha"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://lattafa.com/product/khamrah-waha/#product",
"name": "Khamrah Waha",
"url": "https://lattafa.com/product/khamrah-waha/",
"description": "Top: Bergamot, Juniper, Yuzu, Ginger\r\nHeart: Iris, Cucumber, Sage, Sea Salt Accord\r\nBase: Akigalawood™, Tonka, Vanilla, Musk, Ambrofix™",
"image": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"sku": "31LA3004",
"gtin": "6290362349730",
"offers": [
{
"@type": "Offer",
"price": "185",
"priceValidUntil": "2027-12-31",
"priceSpecification": {
"price": "185",
"priceCurrency": "AED",
"valueAddedTaxIncluded": "true"
},
"priceCurrency": "AED",
"availability": "http://schema.org/InStock",
"url": "https://lattafa.com/product/khamrah-waha/",
"seller": {
"@type": "Organization",
"name": "Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"url": "https://lattafa.com"
}
}
]
}
]
/my-account/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/my-account/",
"url": "https://lattafa.com/my-account/",
"name": "My account - Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"datePublished": "2024-02-29T12:57:39+00:00",
"dateModified": "2024-05-01T08:54:59+00:00",
"breadcrumb": {
"@id": "https://lattafa.com/my-account/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/my-account/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/my-account/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lattafa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "My account"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
}
/about-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/about-us/",
"url": "https://lattafa.com/about-us/",
"name": "About Us - Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"datePublished": "2024-03-27T06:55:02+00:00",
"dateModified": "2024-09-14T22:50:35+00:00",
"breadcrumb": {
"@id": "https://lattafa.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lattafa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://lattafa.com/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "About Us",
"@id": "https://lattafa.com/about-us/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
40Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /product/khamrah-waha/ | 33 | 1 |
| /my-account/ | 1 | 1 |
| /about-us/ | 3 | 1 |
Explore the other reputation pillars for Lattafa Perfumes
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lattafa Perfumes, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lattafa Perfumes: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lattafa.com to view the most current version of its content and see directly what this company is about and what it offers.