Lattafa Perfumes
(https://lattafa.com) 📸 Data Snapshot: May 27, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
The site displays internal review counts (33 on product pages, 3 on homepage) without external verification links to third-party platforms like Trustpilot or Google Reviews. While the review_count is documented in the schema, the proof_links_count remains at 1 (internal/social), indicating a lack of verified external validation. Performance claims like ‘Dubai’s leading premium luxury perfumery’ are presented as facts without citations or industry ranking data.
The ratio of verifiable evidence is moderate; the site provides exact prices, specific SKU numbers (e.g., 31LA3004), and detailed ingredient notes which serve as technical proof of the product. Vague assertions like ‘ nature’s finest offerings’ lack scientific backing or source origin for the raw materials. External proof is limited to a single Instagram link (sameAs), leaving a gap in third-party lab testing or certification documentation expected in premium cosmetics.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
40Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /product/khamrah-waha/ | 33 | 1 |
| /my-account/ | 1 | 1 |
| /about-us/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/",
"url": "https://lattafa.com/",
"name": "Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances - Indulge The Luxury Of Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"about": {
"@id": "https://lattafa.com/#organization"
},
"datePublished": "2024-03-11T08:43:28+00:00",
"dateModified": "2026-05-27T05:15:46+00:00",
"description": "Dubai's leading premium luxury perfumery of authentic Arabic fragrances, inspired by the Arabic words, 'Latif' for kindness and 'Lateefa' for pleasant.",
"breadcrumb": {
"@id": "https://lattafa.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
}
/product/khamrah-waha/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/product/khamrah-waha/",
"url": "https://lattafa.com/product/khamrah-waha/",
"name": "Khamrah Waha - Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"primaryImageOfPage": {
"@id": "https://lattafa.com/product/khamrah-waha/#primaryimage"
},
"image": {
"@id": "https://lattafa.com/product/khamrah-waha/#primaryimage"
},
"thumbnailUrl": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"datePublished": "2026-05-12T07:00:30+00:00",
"dateModified": "2026-05-15T07:49:32+00:00",
"breadcrumb": {
"@id": "https://lattafa.com/product/khamrah-waha/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/product/khamrah-waha/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/product/khamrah-waha/#primaryimage",
"url": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"width": 2093,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/product/khamrah-waha/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lattafa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://lattafa.com/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Khamrah Waha"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://lattafa.com/product/khamrah-waha/#product",
"name": "Khamrah Waha",
"url": "https://lattafa.com/product/khamrah-waha/",
"description": "Top: Bergamot, Juniper, Yuzu, Ginger\r\nHeart: Iris, Cucumber, Sage, Sea Salt Accord\r\nBase: Akigalawood™, Tonka, Vanilla, Musk, Ambrofix™",
"image": "https://lattafa.com/wp-content/uploads/2026/05/Waha-Packshot-3-scaled.jpg",
"sku": "31LA3004",
"gtin": "6290362349730",
"offers": [
{
"@type": "Offer",
"price": "185",
"priceValidUntil": "2027-12-31",
"priceSpecification": {
"price": "185",
"priceCurrency": "AED",
"valueAddedTaxIncluded": "true"
},
"priceCurrency": "AED",
"availability": "http://schema.org/InStock",
"url": "https://lattafa.com/product/khamrah-waha/",
"seller": {
"@type": "Organization",
"name": "Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"url": "https://lattafa.com"
}
}
]
}
]
/my-account/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/my-account/",
"url": "https://lattafa.com/my-account/",
"name": "My account - Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"datePublished": "2024-02-29T12:57:39+00:00",
"dateModified": "2024-05-01T08:54:59+00:00",
"breadcrumb": {
"@id": "https://lattafa.com/my-account/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/my-account/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/my-account/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lattafa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "My account"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
}
/about-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://lattafa.com/about-us/",
"url": "https://lattafa.com/about-us/",
"name": "About Us - Best Lattafa Perfumes for Men & Women | Top-Selling Lattafa Fragrances",
"isPartOf": {
"@id": "https://lattafa.com/#website"
},
"datePublished": "2024-03-27T06:55:02+00:00",
"dateModified": "2024-09-14T22:50:35+00:00",
"breadcrumb": {
"@id": "https://lattafa.com/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://lattafa.com/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://lattafa.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://lattafa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://lattafa.com/#website",
"url": "https://lattafa.com/",
"name": "Lattafa Perfumes",
"description": "",
"publisher": {
"@id": "https://lattafa.com/#organization"
},
"alternateName": "lattafa.com",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://lattafa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://lattafa.com/#organization",
"name": "Lattafa Perfumes",
"url": "https://lattafa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://lattafa.com/#/schema/logo/image/",
"url": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"contentUrl": "https://lattafa.com/wp-content/uploads/2026/03/Lattafa-Perfumes.svg",
"width": 393,
"height": 519,
"caption": "Lattafa Perfumes"
},
"image": {
"@id": "https://lattafa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/lattafa_perfumes/"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://lattafa.com/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "About Us",
"@id": "https://lattafa.com/about-us/"
}
}
]
}
]
Explore the other reputation pillars for Lattafa Perfumes
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lattafa Perfumes, captured on May 27, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lattafa Perfumes: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lattafa.com to view the most current version of its content and see directly what this company is about and what it offers.